Main Conference

RFID Journal LIVE! Brasil will feature end user case studies covering a variety of applications — inventory management, asset tracking, supply chain management and others — across a variety of industries. The main conference will be followed by RFID Basics Workshop, which explains the technical aspects of the technology.

7 Oct. 8:30

Welcome Coffee

7 Oct. 8:45

Opening Remarks

Speaker: Mark Roberti, Founder and Editor, RFID Journal
7 Oct. 9:15

Blended Reality Is RFID—Immersion at the Item Level

Hewlett-Packard is leading the development of new computational capabilities to create mixed-reality environments (blended reality), with the goal of merging the physical and digital worlds to create new and better experiences for people in the home environment, at work and in movement. The new HP Sprout is a good example of a PC architecture that integrates multiple technologies to provide a single immersive experience for individuals. RFID and NFC technologies are key to tracking items and providing more information about physical objects in the digital world. HP is looking for ways to take another step forward to bring blended reality to the item level via RFID and NFC.
Speaker: Cirano Silveira, Director of Research and Development, Hewlett-Packard
7 Oct. 10:00

RFID: Getting Maximum Value from a Disruptive Technology was founded in 1994, in the very early days of the World Wide Web. Since then, the company has had a major impact on the global retail landscape, paving the way for other online retailers and disrupting the business models of conventional "brick-and-mortar" retailers. Radio frequency identification gives companies with brick-and-mortar stores a chance to use technology to disrupt online retailers, by providing them with the inventory visibility necessary to become true omni-channel retailers, and to use stores as warehouses for same-day deliveries. But this can only be achieved if companies are using RFID for what it truly is—a disruptive technology. Learn how RFID should be properly viewed and deployed.
Speaker: Dr. Bill Hardgrave, Dean, Harbert College of Business, Auburn University
7 Oct. 10:45

Coffee Break

7 Oct. 11:00

Brascol Uses RFID to Improve Inventory Control

Brascol, a leading wholesaler and distributor of babies' and children's clothing in Brasil, has deployed a radio frequency identification solution to optimize control of its inventory, increase operational savings and provide an improved service experience to customers. Learn how the firm has used the technology to successfully reduce the average checkout time for customers by one-third.
Speaker: Antonio Almeida, Superintendent, Brascol
7 Oct. 11:45

How RFID Solutions Drive New Business Benefits

RFID hardware has become more reliable during the past few years, enabling companies to take advantage of RFID data in new and powerful ways. Software solutions are enabling firms to reengineer processes and deliver more value. In this session, our panel of experts will explain how businesses are leveraging these new capabilities.
Moderator: Mark Roberti, Founder and Editor, RFID Journal
7 Oct. 12:30

Lunch Break in Exhibit Hall

7 Oct. 14:30

RFID in Logistics Offshore Petrobras: Initiatives in Progress and Partial Results

Brazilian multinational energy corporation Petrobras owns oil refineries and oil tankers, and is a major distributor of oil products. The company is a world leader in the development of advanced technology from deep and ultra-deep water oil production, with its research and development activities centralized at the Leopoldo Américo Miguez de Mello Research & Development Center (CENPES), located in Rio de Janeiro. Learn how the firm is testing the use of RFID technology, and what is planned for the future.
Speaker: Diorgenes Penteado, Project Manager, Petrobras
7 Oct. 15:30

The Interoperability of RFID Technology With Industry 4.0: Integrating RFID With 3D Printing

Although 3D printing offers advantages over traditional manufacturing systems for identification purposes, the components manufactured in different processes behave identically. The difference lies in the possibility of implanting an RFID tag during a component's additive manufacturing process. Consequently, 3D printers for ABS and PLA can print small batches of complex components with embedded permanent identification. Learn how the concept of Industry 4.0 greatly expands a company's ability to customize in large quantities, thereby enabling it to meet different markets flexibly.
Speaker: Samuel Bloch da Silva, Ph.D. Student and Researcher, Technological Institute of Aeronautics (ITA)
7 Oct. 16:15


7 Oct. 16:30

RFID for Inventory Management

This presentation will show the benefits of employing RFID to control the availability and location of products used by predictive, systematic and corrective maintenance teams from Vale. Learn how the teams use the technology at iron mines in the complex known as Ferrosos Sudeste, located in the Brazilian state of Minas Gerais.
Speaker: Carlos Teixeira, Senior Analyst, Vale
7 Oct. 17:15

The State of RFID Adoption Globally

As the founder and editor of RFID Journal, Mark Roberti has had a unique view of the RFID industry's development in that country and around the globe. In this presentation, Roberti will bring attendees up to date regarding global developments expected to accelerate adoption throughout the coming 18 months, as well as the impact this trend will likely have on companies in Brasil. He will also share insights into which industries are adopting RFID most quickly, and which applications are delivering a return on investment in the short term.
Speaker: Mark Roberti, Founder and Editor, RFID Journal
7 Oct. 17:55

Conference concludes for the day

7 Oct. 18:00

Reception in Exhibit Hall

8 Oct. 8:30

Welcome Coffee

8 Oct. 8:45

Opening Remarks

Speaker: Mark Roberti, Founder and Editor, RFID Journal
8 Oct. 9:00

Using RFID to Reduce Illegal Dumping of Hazardous Waste

To prevent the illegal dumping of hazardous waste, since the waste-management process is quite vulnerable, Ambiente Brasil has deployed an RFID-based solution for waste management and tracking. The system is able to certify that the hazardous waste will be delivered to the correct destination with no deviation. Learn how the firm is using RFID to reduce the incidence of illegal dumping of hazardous waste, and how it assures the correct destination for the material's delivery.
Speaker: Anderson Namen, Professor / Researcher, Environmental Science Programme / Computational Modeling, Veiga de Almeida University / Rio de Janeiro State University, Ambiente Brasil
8 Oct. 9:45

Deploying a Data Center Infrastructure Automation Solution with RFID

This presentation will show the benefits of using RFID at BM&FBOVESPA .
Speaker: Mauricio Rogano, Superintendência de Infraestrutura de Data Center, BM&FBOVESPA
8 Oct. 10:30

Break in Exhibit Hall

8 Oct. 11:00

Recycling Plant Uses RFID to Facilitate Reverse Logistics

Sinctronics, which calls itself a Green IT Innovation Center, operates what it says is Brazil's first integrated ecosystem for electronic products. The center processes 100 tons of discarded equipment per month and generates raw material for the manufacture of new products, thereby reducing the extraction of natural resources, saving energy and decreasing carbon emissions. When discarded computers and printers arrive at its facility, Sinctronics uses RFID readers to identify their component materials so they can be more quickly recycled and incorporated into new IT products. Learn how Sinctronics is using RFID as an enabler for new business processes.
Speaker: Brent Vickers, Strategic Programs Manager, Sinctronics
8 Oct. 11:45

SABESP Uses RFID to Manage Water Meters

SABESP, a Brazilian water- and waste-management company (and the largest waste-management firm in the world) provides water and sewage services to residential, commercial and industrial users in São Paulo and throughout 364 of the 645 municipalities in that state. The firm applied RFID tags on water meters and water meter readers, and is using handheld RFID readers to streamline the verification process and eliminate human error. Learn how SABESP is successfully using RFID to better manage and authenticate water meters, thus reducing unauthorized consumption.
Speaker: Benemar Movikawa Tarifa, Gerente de Departamento - MPO , Superintendência de Planejamento e Desenvolvimento da Metropolitana – MP, SABESP
8 Oct. 12:30

Lunch Break in Exhibit Hall

Oct. 8 14:15 PM

Event Continues With RFID Basics Workshop and International Workshop on RFID and IOT