RFID Journal LIVE! Brasil will feature end user case studies covering a variety of applications — inventory management, asset tracking, supply chain management and others — across a variety of industries. The main conference will be followed by RFID Basics Workshop, which explains the technical aspects of the technology.

See the RFID Basics Workshop Agenda.

To view the presentations and recordings, please visit

24 September 8:30

Welcome Coffee

24 September 8:45

Opening Remarks

Speaker: Mark Roberti, Founder and Editor, RFID Journal
24 September 9:15

Hewlett Packard's RFID Journey in Brazil

During the past 10 years, Hewlett Packard Brasil has had a leading role in implementing RFID in HP's manufacturing operations, disseminating RFID knowledge through educational programs at the RFID Center of Excellence, and innovating with the implementation of several RFID research projects. During this session, HP will present the company’s journey through the technology's early adoption in manufacturing, supply chain strategies and benefits, current research and development projects, perspectives and challenges.
Speaker: Marcelo Pandini, Go to Market Operations Manager, Hewlett-Packard
24 September 10:00

Monitoring Occupational Records of Health and Safety With RFID

During this session, learn how a recently deployed pilot is using radio frequency identification to control and monitor the Certificates of Occupational Health and Instruction Requirements for Critical Activities, in order to improve safety and meet standards.
Speaker: Carlos Teixeira, Senior Analyst, Vale
24 September 10:45

Coffee Break

24 September 11:00

RFID in Petrobras Offshore Oil and Gas Logistics: Past, Present and Future

Brazilian multinational energy corporation Petrobras owns oil refineries and oil tankers, and is a major distributor of oil products. The company is a world leader in the development of advanced technology from deep and ultra-deep water oil production, with its research and development activities centralized at the Leopoldo Américo Miguez de Mello Research & Development Center (CENPES), located in Rio de Janeiro. Learn how the firm is testing the use of RFID technology, and what is planned for the future.
Speaker: Roberto Cruz, Coordinator, Logistics Technology Program, Petrobras
24 September 11:45

TAP Expands RFID Strategy to Include Ground Service Equipment, Tools and Airbus A350's Entry Into Service

TAP Portugal is the country's leading airline, and its TAP Maintenance and Engineering (TAP M&E) division has incorporated RFID technology into its daily engine-maintenance operations via the Mobile Enabled Engine Repair Application (MEERA). The purpose was to track and trace parts in the engine workshop, to provide increased efficiency, a strong return on investment and a starting point for the implementation of other RFID processes within the organization. Learn how TAP is using RFID on ground support equipment (GSE) and tooling in aircraft maintenance, in order to track misplaced equipment, optimize inter-building transport and minimize airport security issues. In addition, hear how the technology is being utilized to support the entry into service (EIS) of the Airbus A350, the first aircraft to be RFID-enabled from the ground up, with approximately 3,000 RFID-tagged component parts on each airplane.
Speaker: Fernando Ferreira Matos, Head of Information Technologies, TAP Maintenance and Engineering
24 September 12:30

Lunch Break in Exhibit Hall

24 September 15:00

Identifying and Tracking Returnable Assets Via RFID

Veiling Holambra, the largest distributor of flowers and plants in Latin America, is using RFID to identify and track returnable assets. The technology is being utilized throughout the integrated supply chain from the producer, including production delivery, auction flowers and ornamental plants, distribution, customer delivery and return control of the assets, as well as after a customer has made deliveries nationwide, thereby ensuring security, reliability and agility in the customer's operations. Learn how the firm moves 1 million units weekly within the complex, with the help of the RFID portals and collectors. Find out how RFID technology is being used to go beyond simple reading of assets and logistics fulfillment, enabling the firm to achieve high levels of technological innovation.
Speaker: Jorge Possato Teixeira, Logistics Manager, Veiling Holambra
24 September 15:45

Achieving Real Business Value From RFID—Why You Should Act Now

Game-changing technologies enable early adopters to gain competitive advantage and drive shareholder value. Leading companies in many industries are already gaining that advantage from RFID, and our panel of experts will focus on how other businesses can do the same.
Moderator: Edson Perin, Editor, RFID Journal Brazil
24 September 16:30


24 September 16:45

Siemens Uses RFID in Industrial Application

Siemens Ltda., the Brazilian division of Siemens, is focused on the industry, power and health sectors. Learn how the firm is using an RFID-enabled application for its industrial processes, and discover how the technology is helping it to improve production and profitability.
Speaker: Alexandre Euclides Ferreira, Network and Telecommunication Specialist, Siemens
24 September 17:15

Using RFID Technology to Control Explosives and Related Products

This session will summarize the development of and tests performed on different types of explosives with the use of radio frequency identification, to aid in the control and traceability of explosives and related products in Brazil.
Speaker: Rafael Hidalgo Olivieri, Cap QEM Armt, Exército Brasileiro
24 September 18:00

Reception in Exhibit Hall

Day 2 Agenda

25 September 8:30

Coffee served in hall principal and Foyer Salao Europa

25 September 8:45

Opening Remarks

Speaker: Mark Roberti, Founder and Editor, RFID Journal
25 September 9:00

NASA Tracks Sound and Vibration Levels Via Active RFID

The National Aeronautics and Space Administration (NASA) is employing RFID to capture data regarding vibration, as well as gauge acoustic emissions, during space shuttle and rocket launches at Florida's Kennedy Space Center (KSC) and Cape Canaveral Air Force Station, located at Patrick Air Force Base. Active RFID sensor tags are being used to transmit data to a reader and a PC, where the information can be reviewed in order to determine the sound and vibration levels generated by a rocket launch. The solution consists of active 2.4 GHz RFID tags with built-in sensors that capture the vibrations resulting at different areas surrounding a launch pad during liftoff. Learn how NASA uses the data to gain a greater understanding of the sound waves emitted from launches, and to better predict any potential damage that the waves might cause to equipment and structures within the area. Gain an understanding of how the technology may be used in the future to improve mission safety.
Speaker: Ravi Margasahayam, Aerospace Engineer, Safety, International Space Station (ISS), NASA
25 September 9:45

Globo Uses RFID to Improve Equipment Tracking

Globo, one of the largest media groups in Brasil, is employing RFID technology to track equipment used during external video recording. The company works with expensive video-production equipment and accessories, the inventory of which turns over frequently. To ensure that the proper equipment was returned at the expected time, and to speed up the inventory process, the firm installed an RFID system enabling the real-time tracking of production equipment. Learn how the solution was implemented.
Speaker: José Marcio Paias, Coordinator of Supplies, TV Globo Ltda
25 September 10:15

Break in the Exhibit Hall

25 September 10:45

How RFID Solutions Drive New Business Benefits

RFID hardware has become more reliable over the past few years, enabling companies to take advantage of RFID data in new and powerful ways. Software solutions are enabling firms to reengineer processes and deliver more value. In this session, our panel of experts will explain how businesses are leveraging these new capabilities.
Moderator: Mark Roberti, Founder and Editor, RFID Journal
25 September 11:30

Using RFID to Track and Locate High-Value Assets

In the process of mapping out business requirements for tracking its own data-center equipment and choosing the features to meet those requirements, global IT services and consulting company T-Systems learned valuable lessons that can benefit other companies looking to track IT assets and fixed devices. Learn how RFID is being utilized within the firm to manage IT assets for maximum business value, and gain an understanding of how the technology can extend the visibility and control of mission-critical assets and facilities.
Speaker: Carlos Eduardo Serrano Ribeiro, Head of IoT and M2M Business Unit, T-Systems
25 September 12:00

Brascol Uses RFID to Improve Inventory Control

Brascol, a leading wholesaler and distributor of babies' and children's clothing in Brasil, has deployed a radio frequency identification solution to optimize control of its inventory, increase operational savings and provide an improved service experience to customers. Learn how the firm has used the technology to successfully reduce the average checkout time for customers by one-third.
Speaker: Antonio Almeida, Superintendent, Brascol
25 September 12:45

Lunch Break in Exhibit Hall

Sep. 25 2:15 PM

Event Continues With RFID Basics Workshop