Pete Moylan

Director of Market Development RFID Solutions, Avery Dennison Retail Branding and Information Solutions (RBIS)
Pete Moylan is the director of market development for RFID solutions at Avery Dennison Retail Branding and Information Solutions (RBIS). Pete began his RFID journey working on the M&S RFID program in 2004, where he led a team that hand-assembled RFID tags. Since then, he has driven some of the world's largest RFID implementations, supporting retailers from business case development and piloting to full rollout. With a primary focus on inventory accuracy, his programs have delivered more than 2.5 billion RFID tags into the retail apparel market.