4-6 November 2008 . Clarion Congress Hotel . Prague
Preconference Seminars:

EPC Basic Training

EPC Basic Training will help companies become EPC-compliant and achieve internal and supply chain benefits. This is you're unique opportunity to learn how to encode tags and associate them with the proper items, integrate tagging with back-end systems, use EPC data to drive benefits and hear how early adopters did it.

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Featured Speakers


Dr. Florian

ETH Zurich



November 4, 2008



Stephane Pique, European Director of EPC/RFID, GS1 in Europe


What Is the Electronic Product Code-and Why Does It Matter?

This session will explain, in detail, the Electronic Product Code (EPC)—a GS1 identification key used to identify the product or object to which it is attached. The EPC enables a company to link to additional information available in an existing IT system. In this session, learn how the EPC goes one step further than traditional GS1 ID keys, such as GTIN and GLN, by serializing information to be captured. This ensures a new level of granularity, and is foundational for increased visibility along the supply chain.

Dr. Florian Michahelles, Project Manager and Associate Director, Auto-ID Labs, ETH Zurich


Coffee Break


The RFID Technology

The Electronic Product Code is based on radio frequency identification, a technology able to rapidly capture the data written to a tag, and to read bulk tags simultaneously. This session will explore the basics of RFID. Discover how a reader can communicate and exchange data with tags; gain an introduction to various types of tags, readers and frequencies available worldwide; and understand which set-up is best for fulfilling your particular business need.

Dr. Florian Michahelles, Project Manager and Associate Director, Auto-ID Labs, ETH Zurich


The EPCglobal Network and Standards

Visibility along the supply chain cannot be achieved alone. In this session, discover how the EPCglobal network and standards enable you to exchange relevant data with trading partners, and to improve your processes and business intelligence. Key EPCglobal standards such as ALE and EPCIS will be detailed, allowing you to fully understand the "in"s and "out"s of sharing this information with trading partners.

Dr. Florian Michahelles, Project Manager and Associate Director, Auto-ID Labs, ETH Zurich


Lunch Break


Applications and Benefits of EPC RFID

In this topic, hear clear business cases and applications of EPC RFID in various industry sectors. Discover various benefits these implementations currently provide to early adopters already developing additional tools for improving business decisions, and learn how EPC RFID could impact your company's business processes.

Henri Barthel, Director Global Partnerships and Projects, GS1


Consumer Acceptance and EU Policy Developments

Consumer acceptance is paramount for the successful roll out of RFID technologies. In this session, you will better understand what is in it for them and which awareness material is already available for distribution. You will also discover how several companies are leveraging consumer benefits and receive an update on the latest EU policy developments around consumer acceptance.

Marisa Jimenez, Public Policy Director Europe, EPCglobal Inc


Closing Remarks

During this session, Henri Barthel will address questions and explain where to obtain additional information regarding EPC RFID technologies.

Henri Barthel, Director Global Partnerships and Projects, GS1

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RFID Journal LIVE! Europe 2008 is produced by RFID Journal, the World's RFID Authority.


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