19-21 October 2009 • Darmstadtium Science & Congress Center • Frankfurt, Germany
Co-Located Event:

EPC Europe Conference

Hear the Most Effective Strategies that Put RFID to Work
All across Europe, innovative companies are using radio frequency identification (RFID) to improve their manufacturing, supply chain and retail operations. RFID Journal LIVE! Europe is the only event that showcases real- world end user applications and educates attendees about how they can use RFID today to cut costs and improve sales.

October 20, 2009


Continental Breakfast


Welcome and Introduction

Mark Roberti, Founder and Editor, RFID Journal


Metro Group Deploys RFID Along the Entire Retail Value

Metro Group is a leading user of EPC RFID in European retailing. In this presentation, Dr. Gerd Wolfram, managing director of MGI Metro Group Information Technology, will focus on multiple application cases for RFID in today's retail value chain. The insights offered will cover lessons learned from Metro Group's operative RFID deployment in logistics, as well as its pilot projects in warehouse management, apparel item-level tagging and quality control for fresh food products.

Dr. Gerd Wolfram, Head of CIO Office, METRO Group


Charles Vogele Group Tracks Items from Production to Point of Sale

Charles Vogele Group, a European fashion retail chain and 2009 RFID Journal Award finalist, has deployed one of the world's first end-to-end supply chain tracking solutions at the item level. The company has its suppliers tag clothing items at eight production facilities in China. The goods are then tracked through a warehouse at the port of Shanghai, as well as at European distribution centers, the backs of four stores in Slovenia, on the retail floor and, finally, the point of sale. The system has been live since September 2008, improving on-shelf replenishment, stock-taking, inventory management and the management of each store's back room.

Thomas Beckmann, VP, Group Supply Chain Management, Charles Vőgele Group


Refreshment Break in Exhibit Hall


Recent EU RFID Recommendations on Privacy and Data Protection

This session will explain the recent EU RFID recommendations on privacy and data protection, as well as the steps taken by the EU and its RFID stakeholders to facilitate implementation. The presenters will start with an introduction from the EC on the overall activities followed by a presentation from GS1, showing the implications the recommendation could have on RFID deployments and the possible actions end user companies should take. At the end of this session there will be a panel discussion.

Marisa Jimenez, Public Policy Director Europe, GS1
Manuel Mateo Goyet, Policy Officer, DG Information Society, European Commission


The State of RFID Adoption Globally

As the editor of RFID Journal, Mark Roberti has had a unique view of the RFID industry's development around the globe. In this presentation, Roberti will bring attendees up to date on the state of adoption worldwide, share insights into which industries are adopting RFID most quickly and explain which factors are currently driving adoption.

Mark Roberti, Founder and Editor, RFID Journal


Lunch in the Exhibit Hall


The Benefits of Using RFID in Logistics

Nestlé, one of the world's leading consumer packaged goods companies, has been exploring RFID applications within its supply chain and logistics operations. In this session, learn the results of tests conducted at its facilities, how the company selected the right transponder and optimized it for high read rates under real-world conditions, and how the system was integrated with back-end systems using GS1's Electronic Data Interchange (EDI) standards. In addition, hear how RFID can be employed to increase product quality.

Jürgen Schweitzer, RFID Project Leader, Nestlé


Turkish Importer Reveals RFID Benefits

Tetas, a Turkish importer of textile machines, introduced an RFID system more than two years ago, which has been integrated to its Oracle E-Business suite. The hybrid auto-ID solution incorporates bar codes, passive UHF RFID, active RFID, Wi-Fi and RF sensors. In this session, you will hear how Tetas set up the RFID system, which has been live since 2007, and how it is delivering benefits for inventory and vehicle management. You will also learn Tetas’s plans for expanding the system and why it set up its own RFID company to provide systems to other companies.

Moris Yaffe, General Manager, Tetas Group


Afternoon Break


GS1 EPCglobal's RFID-based EAS Guidelines and Standards

RFID-based electronic article surveillance (EAS) is a technological method for detecting and deterring the theft of consumer goods. RFID-enabled EAS tags, based on the GS1 EPCglobal Gen 2 standard, are fixed to an item's packaging or to the item itself. After purchase, these tags can be removed and/or disposed of by consumers or sales associates. The goal of RFID-based EAS is to leverage the benefits of Electronic Product Code (EPC) and RFID technologies for EAS functionality. In this session, learn how the newly released EAS guidelines address all relevant challenges and issues regarding how to implement an RFID-based EAS solution within a retail environment, using existing GS1 and EPCglobal standards.

Natalie Debouvry, Standards Group Manager, GS1 EPCglobal US
• How RFID-enabled EAS tags can help apparel and other retailers avoid the high cost of missed sales opportunities due to out-of-stocks
• How to improve inventory tracking with electronic article surveillance


Conference Adjourns

See Complete Agenda »

RFID Journal LIVE! Europe 2009 is produced by RFID Journal, the World's RFID Authority.


Register Now
Add this event to your calendar:
Add to Outlook CalendarAdd to Google CalendarAdd to Yahoo Calendar
Tell a Colleague! Share on Facebook
Platinum Sponsors

Registration Sponsor

Lunch Sponsor

Retail Sponsor

Association Sponsors

Research Partners

Media Partners