19-21 October 2009 • Darmstadtium Science & Congress Center • Frankfurt, Germany
Preconference Seminars:

RFID Journal University

This preconference seminar has been our most popular preconference offering for five years. It is designed to provide those new to RFID with the foundational knowledge needed to begin understanding how the technology can be applied to solve specific business problems, to choose the right option for a specific application and to select the right vendors to achieve a successful outcome.

October 19, 2009


Working Lunch: RFID Basics

New to RFID? Here's your opportunity to gain a basic introduction to the fundamentals of radio frequency identification. The differences between the various classes of tags will be explained, including active and passive systems, and the need for additional IT systems to build upon RFID in real-world applications will be highlighted. This session will also include a very brief overview of the EPCglobal network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the areas of RFID and EPC, including the latest EPC Gen 2 standard, will be presented.

Mark Roberti, Founder and Editor, RFID Journal


The Physics Behind RFID

Obtain a fundamental understanding of RFID hardware. This session will cover the different frequency bands used: low-frequency (LF—125 KHz), high-frequency (HF—13.56 MHz) and ultrahigh-frequency (UHF—860 to 960 MHz and 2.45 GHz). The instructor will explore the nature of RF fields and radio propagation, including the complex areas of null spots, reflections, polarization and other issues. By explaining many buzzwords common within the RFID community, this session will provide delegates with the terminology they require to understand the technology, and to work with systems integrators and other RFID vendors.

Pankaj Sood, Founder, McMaster RFID Applications Lab


Live Demo: RFID in the Real World

Theory is nice, but wait until you experience RFID in action and see its potential—as well as the potential challenges you may encounter while deploying the technology. Our live demonstration of an ultrahigh-frequency (UHF) RFID interrogator with a variety of products will highlight many of the real-world issues that arise when deploying radio frequency identification. This session will demonstrate how antenna polarization and the presence of metal and liquids can affect the ability to read a tag on products, and various approaches to alleviating problems reading tags on these products will be explained.

Pankaj Sood, Founder, McMaster RFID Applications Lab


Legislation and Standardization

Legislation regarding the use of RFID varies around the world, and is subject to almost constant ongoing review. Standards will ensure compliance with legislation, and also guarantee interoperability between RFID systems manufactured by various technology providers. This session will offer an update on the latest developments by the legislative and standardization bodies around the globe.

Pankaj Sood, Founder, McMaster RFID Applications Lab


Refreshment Break


Real-World Considerations

The presenter will discuss important practical issues that must be considered when embarking on an RFID deployment. These range from the all-important cost of tags and interrogators to practical approaches to ensuring high operational reliability. In addition, example application areas will be presented, in order to highlight how to apply these insights in the real world.

Pankaj Sood, Founder, McMaster RFID Applications Lab


Building an RFID Business Case

Developing an RFID strategy and business case is the first step toward understanding how this technology can develop high performance results. The instructor will present various scenarios for RFID strategy and business-case development, and also provide an in-depth look at the components and output, including data gathering and analysis, developing a hypothesis, examining the current technical architecture, executing cost benefit calculations, evaluating opportunities and finding value, and constructing an implementation plan.

Pankaj Sood, Founder, McMaster RFID Applications Lab


Building On RFID With the EPCglobal Network

RFID is only one part of a solution. By itself, it provides the means by which the presence of objects can be automatically detected and information about those objects relayed. Equally important are issues such as the nature of the information to be relayed, how that information is conveyed within an organization and beyond, and how additional information is associated. This session will give a very brief introduction to the EPCglobal Network standards that complement RFID to allow a complete solution to be built.

Mark Roberti, Founder and Editor, RFID Journal


Preconference Seminar Concludes

See Complete Agenda »

RFID Journal LIVE! Europe 2009 is produced by RFID Journal, the World's RFID Authority.


Register Now
Add this event to your calendar:
Add to Outlook CalendarAdd to Google CalendarAdd to Yahoo Calendar
Tell a Colleague! Share on Facebook
Platinum Sponsors

Registration Sponsor

Lunch Sponsor

Retail Sponsor

Association Sponsors

Research Partners

Media Partners