Asif Latief
Marketing and Strategic Accounts Director, Ashtead Plant Hire Company Ltd.

Asif Latief heads the marketing, strategic-accounts and call-center teams at Ashtead Plant Hire (A-Plant), with responsibility for the firm's marketing mix, strategic accounts, business development, pricing and call centers. A-Plant is one of the United Kingdom's leading equipment-rental companies, with 100 depots, 1,800 employees and £165 million ($265 million) in turnover.