RFID Journal: RFID Journal LIVE! Europe

RFID Journal


Strategic RFID Workshop

Presenter: Mark Roberti, Founder and Editor, RFID Journal

This workshop is designed for senior executives of companies that have already deployed-or currently seek to deploy-RFID systems. It will focus on helping companies formulate an RFID strategy that will lead to greater competitive advantage and shareholder value. As part of the workshop, each participating end-user company or organization will be entitled to five free hours of one-on-one follow-up discussions with the presenter, to be scheduled after the event.

"I listened to your presentation and it was years of lessons learned presented in one hour. I sincerely wish I had seen your presentation four years ago. We learned those things the hard way."
—Adam Berg, Engineering Services Manage, FMC Technologies Inc.

About the Presenter
In 2001, Mark Roberti had the vision to recognize that radio frequency identification would become an important technology in the 21st century, and so he launched RFID Journal to provide information that would help businesses deploy the technology successfully. He speaks with end users, researchers, vendors and consultants on a regular basis, and has advised many firms regarding their RFID deployments and strategies.

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October 18, 2011

An Overview of RFID Today
Senior executives will hear the truth about where RFID adoption currently stands, where it is making a difference for companies in specific industries, and how smart businesses have developed strategies to deploy the technology in a way that enhances their business goals.
Taking a Strategic Approach to RFID
Learn the difference between short-term tactical applications of RFID and a long-term strategic approach that can enhance your company's major goals and reduce costs in a variety of areas. The benefits of taking a strategic approach will be explained.
A Step-By-Step Approach to Developing a Strategic RFID Plan
To be successful, companies need to set clear goals for their RFID deployments; map existing business processes; determine where data needs to be collected, as well as how that information will be used; and then select the technology that will achieve the desired goals. The presenter will walk participants through this process.
Working Lunch: A Technology Overview
Learn about the different types of RFID systems, how they work, how they are different, how they map to specific application requirements and how they can be integrated with other technologies, such as 2D bar codes, infrared and GPS, to create an automatic-identification infrastructure. In addition, hear about the software options available, and come away with strategies for integrating RFID data with your back-end systems.
RFID and Change Management
RFID represents a new and potentially threatening way of conducting business, and some people will resist any changes. This session will discuss the common employee reactions that companies face when deploying RFID, as well as how to avoid typical problems. Learn how to build a team that can execute on a strategic RFID plan, and how to convince senior management to fund RFID projects.
Next Steps
You believe RFID can help your company—but what do you do when the event is over and you return to your office? This session will explain some concrete steps you can take to begin working toward developing a strategic RFID plan, and executing on it.

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All conference sessions are subject to change, and RFID Journal reserves the right to alter dates, programs and speakers at any time, as circumstances dictate. Sessions without assigned speakers indicate a target topic; every effort will be made to ensure that a program of equivalent standard and value is available.

RFID Journal LIVE! Europe is produced by RFID Journal, the World's RFID Authority.

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