Aston Martin to Present Keynote Session at RFID Journal LIVE! Europe 2014

The event, to be held on Oct. 23, in London, England, will highlight leading companies' radio frequency identification deployments in the region, and demonstrate the latest technology solutions.

NEW YORK, June 30, 2014—This year's RFID Journal LIVE! Europe conference and exhibition, to be held on Oct. 23, at Dexter House, in London, England, will focus on educating end users about how radio frequency identification (RFID) technology is delivering real business benefits to companies in manufacturing, retail and other sectors. The event will open with three general sessions, and will then divide into a main track and a retail track.

Alastair Booker, Aston Martin's manufacturing systems lead, will present one of the keynote sessions. Booker will share how the automaker is employing active RFID tags to monitor the locations of vehicles as they progress through the post-assembly test and verification stages of the company's manufacturing process. Attendees will learn how workers access this data through a single online portal, and how they use this information to gain new insights into process performance.

Mark Roberti, RFID Journal's founder and editor, will also present a keynote session detailing the state of RFID adoption in Europe. RFID has been in and out of favor since 2004. Roberti will discuss where adoption stands today, which industries are likely to adopt soon, when RFID will reach the tipping point and which areas of the world are leading the way in terms of using the technology. Attendees will gain an insider's view of the current state of RFID adoption, and insights into how adoption is likely to progress over the next few years.

During the main track, Airbus—which won the 2008 RFID Journal Award for Best Implementation—will update participants on its progress in building the factory of the future. Airbus has been pioneering best practices in the adoption of RFID by deploying the technology as "business radar" across all aspects of its business, including supply chain logistics, transportation, manufacturing and aircraft in-flight operations. This approach, which leverages a passive and active RFID reader infrastructure for multiple applications operating on a common software platform, has yielded significant cost savings, as well as improvements in operational efficiencies. Throughout the past three years, the firm has significantly expanded these capabilities to new areas of operations across its value chain. Attendees will hear how Airbus is benefiting from these systems, as well as its latest plans for the next few years.

Speedy Services, a provider of rental tools and equipment to the construction and industrial services industry within the United Kingdom, will explain how it is using RFID as part of a self-service equipment storage and rental solution. The presenter will discuss how the company's RFID-enabled pod can automatically update a customer's account on Speedy's My Speedy extranet system, thereby offering that customer full visibility regarding its current usage and incurred charges.

In addition, LIVE! Europe will feature an exhibit area in which leading technology companies will showcase their latest solutions. Attendees will have the opportunity to hear from those who have already deployed RFID, and to network with leading end users.

For more information, please visit the RFID Journal LIVE! Europe website,, or contact attendee registration at or +1 (631) 249-4960.

About RFID Journal
RFID Journal is the leading source of news and information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision makers worldwide—online and at face-to-face events. For more information, visit