Wearable Technology—Connecting With Customers Via RFID
Four Levent, a spinoff of The Synthetic Family, has created a high-quality dress shirt with a Near Field Communication (NFC) RFID tag embedded in each cuff. The chip has enough memory to store a unique ID number, as well as some basic information. Whenever a shopper taps his or her smartphone on the NFC tag, that person is directed to the company's website, showing that particular shirt and size. The customer can then, via a free app, write his or her own information to the tags, such as a business card, a company URL or a link to a video. Learn how the firm is using RFID technology to connect with its customers and enhance customer loyalty, and how the tags can be used in even more creative ways.