RFID Journal: RFID Journal LIVE! LatAm

RFID Journal


Learn How Latin American Companies Are
Benefiting From RFID Today

RFID Journal LIVE! LatAm, originally slated for Nov. 8-9, 2012 in Argentina, has been postponed. Due to current economic conditions and our understanding that most end users in the Latin American region are not yet ready to publicly share their RFID case studies, we feel that now is not the right time to hold this event.

We strive to provide the highest-quality, timeliest and most relevant content, and will reconsider hosting this event next year. We would like to thank you for your interest in our conference and hope that you will visit www.rfidjournalevents.com to learn about our other upcoming events.

Leading companies across all industries in Latin America are deploying radio frequency identification technologies to track assets, manage inventories, improve customer service and much more. This unique event, produced by RFID Journal in partnership with LOGyCA, will showcase leading end users presenting powerful educational case studies. These presentations, offered both in English and in Spanish, will highlight how companies like yours are using RFID, and where they are achieving real benefit today. Plus, you will have the opportunity to see demonstrations of some of the latest RFID innovations. Don’t miss this opportunity to learn how RFID can solve some of your toughest business problems.

Featured Speakers


van Gelderen


Felipe Ivan



Conference Agenda

Jump to:
November 8, 2012    November 9, 2012   

November 8, 2012

Back to Top
8:00 AMRegistration Opens
9:00 AMRFID Journal University
Click here for Schedule.
2:30 PMWelcome and Introduction
Mark Roberti, Founder and Editor, RFID Journal
2:45 PMTracking and Managing High-Value Medical Products With RFID
Promedon is a leader in the research, development, production and distribution of innovative medical technology, present in more than 40 countries worldwide. The company develops medical implants for urology and urogynecology, as well as distributing implants and prostheses for arthroscopy, arthroplasty, interventionist cardiology, plastic and reconstructive surgery, spinal surgery, neurosurgery and traumatic injuries. Prior to surgery, the firm sends implants and prostheses of different sizes, angles and shapes to the hospital. During surgery, a doctor can determine the appropriate item to use, and those not chosen are then sent back to the company. Promedon is utilizing radio frequency identification technology to help it manage its inventory, thereby eliminating the need to perform manual counting at the warehouse. All goods within the warehouse are labeled, and the tag ID is associated with a particular item. Learn how the system generates a tax shipping statement, which can be compared to the actual items shipped. Once the products are returned, they are scanned once more to generate an invoice for the hospital.
Matías Montané, Gerente de Operaciones y Servicios, Promedon
3:30 PMImproving Asset and Inventory Control With RFID
Keeping an accurate inventory is a key part of managing any business. Maintaining inaccurate records can prevent corporations from having the correct amounts of their assets in stock—and, most importantly, it can have an impact on financial records and taxes. In January 2011, a financial-services company sought help in reconfiguring its 107,000-square-foot campus to accommodate a staff of 1,100. The firm chose an RFID-enabled solution that provided full control of assets going out of the company's prior site and into its new location, utilizing a full inventory system. Hear how the firm integrated RFID into the services it provided to its client, and how it ensured a smooth transition from the old facility to the new building.
• How RFID can reduce paperwork while improving inventory accuracy
• Preventing excess or misuse of assets
4:15 PMUsing RFID to Identify and Track Livestock
One of the world's leading beef exporters is tracking animals from cradle to fork using RFID tags. The system is being employed in conjunction with an Internet-based computerized database chronicling the animals and their locations throughout their lives. When a calf is born, a farmer attaches tags to both of its ears—an RFID tag for the right ear, encoded with the animal's unique ID number; and a visual tag for the left, bearing the same number. The farmer inputs the animal's gender, breed and date, as well as the farm on which that calf was born, and utilizes the device to read the calf's right ear tag, linking the tag's ID with the animal's birth information. All of this data is then uploaded to the government's official Internet-based database, where the records can be accessed via a password. When the cow is shipped to another location, the farmer or auditor reads its tag again and indicates that the animal has left that site. Learn how the system traces beef into the production area—where, once an animal has been butchered, large pieces of beef (as well as processed meat packaged for consumers) are assigned tags linked to the animal's original tag ID number, thereby facilitating the tracking process.
• How RFID is being used to track and limit the outbreak of diseases, by providing a record detailing everywhere each animal has been
• Future plans to expand the RFID system
5:00 PMReception on Exhibit Floor

November 9, 2012

Back to Top
8:30 AMMorning Coffee
9:00 AMWelcome Back and Introduction
Mark Roberti, Founder and Editor, RFID Journal
9:15 AMThe State of RFID Adoption Globally
As RFID Journal's editor, Mark Roberti has had a unique view of the RFID industry's development around the globe. In this presentation, Roberti will bring attendees up to date regarding the state of adoption worldwide, share insights into which industries are adopting RFID most quickly and explain which factors are currently driving adoption.
Mark Roberti, Founder and Editor, RFID Journal
10:00 AMAchieving Product Traceability While Reducing Costs
Today's companies are under pressure to ensure the safety and integrity of their products, to comply with ever-stricter regulations, and to act swiftly in the case of adverse, unforeseen events. Traceability has become essential to protecting your brand, customers and relationships. Learn how to achieve end-to-end traceability, from manufacturing inputs—raw materials, components, machines, labor and processes—through distribution and getting products into end users' hands. What's more, hear how traceability data can reduce inventory-management costs.
10:30 AMGrupo Éxito Cuts Inventory Time By 93 Percent and Shrinkage By 60 Percent
Grupo Éxito tagged all items at its new electronics store in Bogotá, Colombia, as part of an innovative project to determine if RFID could improve the traceability of products moving through the supply chain, as well as reduce the incidence of shrinkage, by tracking items from distribution center to point of sale. The project determined that the technology reduced the time required to conduct inventory counts by 93 percent, while decreasing product shrinkage by 60 percent, compared with three previous months at the same store. Learn how Grupo Éxito designed the groundbreaking solution with its partner, LOGyCA, and how it overcame challenges involved in reading tags on some items.
Luis Castañeda, Chief of Loss Prevention, Grupo EXITO
11:15 AMBreak on Exhibit Floor
11:45 AMUsing RFID to Improve Order Management and Inventory Accuracy
Liverpool, a Mexican department store chain with 94 locations, has expanded its RFID-tagging program, which it rolled out in late 2007 after two years of testing. Since that time, more than 2,300 of the retailer's suppliers have begun shipping their products in tagged plastic totes to the company's main distribution center, where the EPC Gen 2 passive ultrahigh-frequency (UHF) tags are read and used to confirm incoming shipments, as well as ready them for distribution to retail stores. In this session, hear how 200 suppliers that receive goods in single-use cardboard cartons are also tagging their shipments, thus enabling the firm to leverage its RFID infrastructure for all incoming products at the DC. The retailer estimates that the suppliers will apply 3 million tags to single-use cartons annually.
Felipe Ivan Campos, Process Engineer, Liverpool
• How the DC is now able to process the receipt of 230 cases or totes per minute—up from 60 per minute using a bar-code scanner to identify each one
• How the use of RFID to count inventory takes 89 percent less time than doing so manually
12:30 PMUsing RFID to Locate Materials Under Rugged Conditions
A provider of industrial construction services to the oil and gas, energy, petrochemical, forestry and mining sectors is employing RFID tracking technology that utilizes rugged active tracking tags, chokepoint readers, vehicle readers and handheld interrogators to automate the receiving and locating of materials anywhere at its large industrial construction projects. In March 2011, the firm undertook a 12-month industrial construction project to create complex pipe-rack and electrical modules within its 80-acre site that would later be shipped to an oil-sands mining site. Tens of thousands of module components and equipment items of varying sizes arrived at the facility from around the world, via ocean shipping containers and heavy haul trucks. With so many components arriving within such a short timeframe, it was critical that the materials-management team be able to account for each piece and easily find every component, out of thousands of similar-looking parts within the warehouse or outdoor laydown yards—and in a timely fashion—without holding up a module's construction. Learn how the firm is utilizing rugged active RFID technology to help automate the receiving and locating of materials anywhere on the construction site.
• How the system created a very efficient work process for the materials-management team and work crews, by enabling 99 percent of the tagged materials to be located within less than five minutes (whereas in the past, it took an average of 30 minutes per piece)
• The benefits of using RFID-automated material-movement reports to track the progress of percentage completed for each module, as well as progress factors for receiving, storing, staging, issuing and installation
1:00 PMLunch on Exhibit Floor
2:30 PMRFID Increases Profits for Pharmaceutical Distributor
An Argentine pharmaceutical distribution company reports that it has seen a 40 percent rise in profit margins since it began employing RFID at its Buenos Aires warehouse. The firm is tracking the buying and selling prices of its medicines, as well as expiration dates, thereby ensuring that the drugs are properly billed, and that expired products are not shipped to customers. Learn how the technology has enabled the firm to track each container of medicine from the time it arrives at the warehouse until the drug is sold and shipped to a customer.
Federico van Gelderen, Executive Director, Axxa Pharma
• How RFID can be used to provide an electronic record of which medicines are received from which companies, as well as the expiration dates of those products
• How the firm utilized RFID to reassure customers that drugs were neither stolen, tampered with, nor sold when approaching their expiration dates
3:15 PMTracking Reusable Containers With RFID
After applying tags to its reusable containers, an Argentinean medicine wholesaler has increased its efficiency and reduced the number of containers that end up missing, through the use of an RFID system. The system provides the firm with visibility into the number of empty containers returned from each pharmacy, and also frees up employees who previously spent hours each day counting containers unloaded from trucks. The passive EPC Gen 2 RFID tags are being employed to pinpoint and count any reusable plastic containers that are returned, as well as to identify the customer that returned them. Learn how the system has increased efficiency by reducing the need to manually count boxes, while also decreasing the number of missing containers.
• How the system has resulted in decreased labor hours
• The use of RFID by truck drivers to read tag ID numbers while loading empty containers onto their trucks, thereby creating a record of what was picked up before they leave a customer's location
4:00 PMRefreshment Break on Exhibit Floor
4:30 PMUsing RFID to Track Goods from Factory to Distribution Center
A South American manufacturer of personal hygiene products is employing RFID at its plants to provide 100 percent accuracy in inventory as the goods are packed, stored and loaded for shipping. The company ships out approximately 250 pallets loaded with its products each day. Before deploying the system, the items would often end up missing between the time the pallets were loaded at the processing plant and when they should have arrived at the warehouse. Hear how heat sensors are used to send a signal to the installed RFID interrogators to begin reading, while digital cameras capture footage of the event as the employee, pulling the hand truck, proceeds through the portal. Learn how the firm used RFID to improve visibility, and to achieve 100 percent inventory accuracy.
• How the firm has reduced the theft of loaded pallets between the processing plant and the warehouse with RFID
• The company's future plans to expand the project at all six of its facilities
5:15 PMIncreasing Safety and Enhancing Worker Productivity Via RFID
Rapid-transit agencies rely on frequent visual inspections of rail tracks to ensure safe operations. The track workers that perform these inspections, however, can be vulnerable to hazards, since they must rely on policies or procedures to ensure their safety. Although incidents are rare, the impact is often disastrous when they occur. Bombardier Transportation has developed the TrackSafe system to ensure a safer working environment for track workers, by enabling contextual and real-time alerts. The system provides access to information being used to provide visibility into business processes, and also enhances worker productivity through process reengineering. Learn how the TrackSafe solution contributes to increased productivity, while ensuring a safe working environment.
Pankaj Sood, Founder, McMaster RFID Applications Lab
6:00 PMConference Concludes

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All conference sessions are subject to change, and RFID Journal reserves the right to alter dates, programs and speakers at any time, as circumstances dictate. Sessions without assigned speakers indicate a target topic; every effort will be made to ensure that a program of equivalent standard and value is available.

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