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Conference Agenda

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November 29, 2011    November 30, 2011   

November 29, 2011

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9:00 AMRFID Journal University
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2:30 PMWelcome and Introduction
Mark Roberti, Founder and Editor, RFID Journal
2:40 PMEnhancing RFID Adoption Through Innovation and Research
The Center for Latin American Logistics Innovation (CLI)—part of LOGyCA, a Colombian company dedicated to consulting, training and research in logistics and supply chain—has worked for more than four years to implement RFID pilots throughout that country. This session will provide an overview of the center, as well as the results of several case studies in such sectors as retail, apparel and transport.
Isabel Agudelo, CLI Executive Director, LOGyCA
3:00 PMAchieving Real Business Value From RFID—Why You Should Act Now
Game-changing technologies enable early adopters to gain competitive advantage and drive shareholder value. Leading companies in many industries are already gaining that advantage from RFID, and our panel of experts will focus on how other businesses can do the same.
Mark Roberti, Founder and Editor, RFID Journal
Ernesto Arévalo, Operations Manager, Grupo Hasar
Omar González, RFID Specialist, GS1 Mexico
3:40 PMRFID in 2011 and Beyond
More than ever, companies are learning how UHF RFID solutions can transform their business processes with increased automation. From retail to manufacturing to government and beyond, organizations are discovering that RFID systems are sound strategic investments. In this session, Chris Schaefer, Motorola Solutions' RFID Market Development team leader, will discuss how the technology is generating new levels of efficiency and productivity for enterprise companies. He will also outline the evolution, existing market trends and increased market adoption of UHF RFID solutions.
Chris Schaefer, Senior Director, RFID Market Development, Motorola Solutions
4:25 PMTracking and Identifying Workers on Gulf of Mexico Platforms Using RTLS Technology
In this session, Cotemar, a leading supplier of accommodation, transport and maintenance services to the offshore oil industry, will discuss how deploying the most advanced RFID-based real-time location system (RTLS) technology enables the company to track personnel on several offshore platforms, thereby improving the safety of both workers and visitors, while controlling their movements throughout restricted areas. The speaker will discuss the steps taken in the deployment of this solution, as well as its key components and the business benefits achieved as a result of the unified visibility of more than 3,000 individuals across multiple offshore platforms.
Pedro Salguero, Chief of IT, Cotemar S.A. de C.V.
• How RFID has ensured that employees are located and accounted for within specific areas on multiple offshore platforms
• The advantages of using active RFID, leveraging standard Wi-Fi networks for real-time tracking on offshore platforms to maximize the safety of workers and visitors
•  How to leverage the tracking information with a unified asset-visibility software application, integrated with on-board management systems, to provide real-time knowledge regarding the utilization of offshore platform services
5:00 PMRFID for Thermal Insulation Products
Morgan Thermal Ceramics designs, manufactures and installs a broad range of thermal-insulation products that significantly reduce energy consumption and emissions in a variety of high-temperature processing applications. The firm provides ceramic fiber-insulation products, refractory ceramics or passive fire protection. As a single source provider, it offers flexibility, innovation and a commitment to exceed industry expectations, with a range of products that are cost-effective and perform well in temperatures ranging from 500 degrees to 1,600 degrees Celsius, based on its research and development efforts and its understanding of the properties of insulation and fire-protection material. Learn how the firm is using RFID as part of its manufacturing process.
José Manuel Zavala G., Technology Projects Advisor, Grupo Industrial Morgan (Morgan Thermal Ceramics Mexico)
5:30 PMReception on Exhibit Floor

November 30, 2011

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8:30 AMContinental Breakfast
9:00 AMWelcome and Introduction
Mark Roberti, Founder and Editor, RFID Journal
9:15 AMEnhancing the Customer Experience With RFID
Common People, an independent concept store in Mexico City, is using RFID to enhance the customer experience, and to provide suppliers with better inventory data. The store sells a wide variety of goods, including books, music CDs, shoes, clothing, accessories and works of art. As goods arrive at the store, each item receives an RFID label and is entered into an inventory-management system. The tagged products are then moved out to the sales floor. A touch screen in the dressing rooms welcomes customers and displays an icon that, when clicked, will summon a sales associate. When a customer hangs up garments that he or she wants to try on in the dressing room, those items' RFID tags are read, and images of the clothing are displayed on the touch screen. The screen then displays recommended accessories, and the shopper can click on any of them to obtain additional information, such as their manufacturer and cost. The customer can also send an e-mail containing images of the products to friends and relatives, along with the prices, store address and other information. Learn how the firm uses the system to take inventory once a week, enabling the company to know when items require replenishment. Hear how the accurate, up-to-date inventory information is uploaded to a secure Web site, where suppliers can log in and how they can view what is currently in stock.
Monika Biringer , Owner, Common People
• How the firm is using RFID to decrease labor costs associated with inventory control
• The company's future implementation plans for the technology
10:00 AMUsing RFID to Improve Order Management and Inventory Accuracy
Liverpool, a Mexican department store chain with 76 locations, has expanded its RFID-tagging program, which it rolled out in late 2007 after two years of testing. Since that time, more than 2,300 of the retailer's suppliers have begun shipping their products in tagged plastic totes to the company's main distribution center, where the EPC Gen 2 passive ultrahigh-frequency (UHF) tags are read and used to confirm incoming shipments, as well as ready them for distribution to retail stores. In this session, hear how 200 suppliers that receive goods in single-use cardboard cartons are also tagging their shipments, thus enabling the firm to leverage its RFID infrastructure for all incoming products at the DC. The retailer estimates that the suppliers will apply 3 million tags to single-use cartons annually.
Felipe Ivan Campos, Process Engineer, Liverpool
• How the DC is now able to process the receipt of 230 cases or totes per minute—up from 60 per minute using a bar-code scanner to identify each one
• How the use of RFID to count inventory takes 89 percent less time than doing so manually
10:45 AMTracking Garments From Factory to Store With RFID
A children's fashion company is using an RFID system to track the items it distributes as they arrive from the factory, as well as when they are inspected, stored and then shipped to a retailer. The tags are also being tracked by a department-store chain that sells the firm's products at its 68 Mexican locations. The system, which is being utilized to resolve inventory inaccuracies, is in use at a facility where its garments are designed, inspected, stored and shipped. Learn how RFID is being employed to speed the movement of merchandise by making inventory easier to locate and ship.
Mauricio Cohen, Business Administrator, Carnaval
• The use of RFID to eliminate human error in the pick-and-pack operations
• How the firm is utilizing the system to gain increased visibility into what has and has not been shipped, as well as where garments are at any particular time
11:30 AMRefreshment Break on Exhibit Floor
12:00 PMTracking and Managing Assets With RFID
Texoma Medical Center, an acute-care hospital located in in the U.S., is utilizing an enterprise-wide real-time locating system (RTLS) to track and manage mobile medical equipment and monitor temperature-sensitive assets. In this session, learn how the hospital is lowering costs in the areas of capital budget reallocation and monthly rental savings, while reducing the incidence of lost or missing assets. And hear how the medical center is using temperature-monitoring tags to proactively manage the temperatures of nourishment and medication refrigerators throughout its facility.
Gregg Stepp, CMRP, Director of Supply Chain Operations, Texoma Medical Center
12:45 PMHow RFID Solutions Drive New Business Benefits
RFID hardware has become more reliable over the past few years, enabling companies to take advantage of RFID data in new and powerful ways. Software solutions are enabling firms to reengineer processes and deliver more value. In this session, our panel of experts will explain how businesses are leveraging these new capabilities.
Mark Roberti, Founder and Editor, RFID Journal
Gerardo Emilio Pazos, Regional Sales Manager, Location Solutions, Zebra Technologies
Jeff Spurrell, VP Sales, Sirit
Gabriel Arturo Haddad Usi, Business and Sales Executive, HTK-RFID
1:30 PMLunch and Exhibits
3:00 PMNP Collection Benefits RFID in Logistics and Stores
NP Collection, a women's clothing brand in Finland, has implemented an RFID project spanning the entire supply chain. At its Finland store, the firm extended its RFID system to the sales floor. The company—which sells women's fashion at 500 retail locations throughout Scandinavia and Russia, as well as at eight of its own stores—created what it believes to be the next-generation retail model. In each store, wall-mounted touch screens in dressing rooms and at store-floor kiosks (equipped with RFID sensors) encourage customers to browse additional product information, and have alternative products or sizes brought to them. At the onset of the project, NP installed RFID readers at its distribution center, thereby reducing errors and the amount of time that workers spent manually checking garments to ensure that the correct products were moved to the proper locations. Learn how the company implemented a successful RFID project for the entire supply chain, as well as an innovative retail store solution that includes RFID sensor-equipped fitting rooms, sales counters and security gates. Moreover, NP Collection will share the next phases of the deployment.
Jukka Lehto, Marketing Director, North America, SENSO
Markus Rosendahl, Founder and President, SENSO
• How RFID stimulates sales when customers select items they would like to try on with a garment that they have already carried into a dressing room
• Opportunities for streamlining the inventory process with RFID, and for improving visibility throughout the entire supply chain
• The future uses of RFID in retail, from a Finnish fashion company's point of view
3:45 PMImproving Operational Efficiency in the Supply Chain
Colcafé, part of Grupo Nutresa, offers a wide range of Colombian coffee products, along with a variety of packaging presentations to reach all sales channels. Headquartered in Colombia, Grupo Nutresa comprises more than 44 businesses, with 33 production facilities operating in 8 countries. Learn how the company worked with LOGyCA and GS1 Colombia to implement RFID EPC technology within liquid-filled metal containers. Hear how the solution is used to ensure the security of Colcafé's products and the supply chain, as well as provide online traceability.
Andrés Felipe Murillo Rengifo, Logistics Analyst, COLCAFE S.A.S
4:30 PMRefreshment Break on Exhibit Floor
5:00 PMImproving Asset and Inventory Control With RFID
Keeping an accurate inventory is a key part of managing any business. Maintaining inaccurate records can prevent corporations from having the correct amounts of their assets in stock—and, most importantly, it can have an impact on financial records and taxes. In January 2011, a national financial-services company sought help from Steelcase Mexico in reconfiguring its 107,000-square-foot campus to accommodate a staff of 1,100. The firm chose an RFID-enabled solution that provided full control of assets going out of the company's prior site and into its new location, utilizing a full inventory system. Hear how Steelcase Mexico integrated RFID into the services it provided to its client, and how it ensured a smooth transition from the old facility to the new building.
Raúl Hernández Rivas, Project and Services Manager, Steelcase México
• How RFID can reduce paperwork while improving inventory accuracy
• Preventing excess or misuse of assets
5:45 PMValencia Hospital Improves Visibility Via RTLS
Learn how Hospital Universitari La Fe, in Valencia, Spain, uses RFID real-time location system (RTLS) technology to gain visibility into its processes. This session will explain how the facility attained greater mobility using an RFID-based tracking system to enable the identification and traceability of both patients and assets.
Manuel Regaña, IT Project Manager, Valeciana Health Agency, Regional Ministry of Health
6:30 PMConference Concludes

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All conference sessions are subject to change, and RFID Journal reserves the right to alter dates, programs and speakers at any time, as circumstances dictate. Sessions without assigned speakers indicate a target topic; every effort will be made to ensure that a program of equivalent standard and value is available.

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