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Spacer  Executive Strategy Track

Senior managers at companies in virtually every industry are pondering the how, when and why of investing in RFID. It's important to do a careful business analysis, develop a well-thought-out strategy and execute it effectively. In this track, you'll learn:

Spacer Strategies for developing the business case for investing in RFID
  How to get top management buy-in for an RFID deployment
  Best practices for setting up an RFID cross-functional team
  How to evaluate whether your company needs an internal RFID lab
  Strategies for getting support from front-line employees
  Insight into the strategic potential of RFID
  Strategies for storing RFID data
  How to make data available to a variety of legacy applications

Executive Strategy Speakers
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Paula Bruening
Staff Counsel
Center for Democracy & Technology

George Cavage
Director of Strategy & Technology
American President Lines

John Hill
Principal and Board Member

Mike O'Shea
Director, Auto-ID Sensing Technologies

Mark Roberti
Editor and Founder
RFID Journal
All Executive Strategy Speakers »
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Executive Strategy Track Sessions

Tuesday, May 2
11:15 am  Getting Buy-in From Top Management
Having an RFID strategy isn't worth much if it is not supported by the CEO and other top executives. In this session, our panel of early adopters discusses how to get funding and support from the highest levels of your company.
  Robert Barrett, Enterprise Architect, Deere & Co.
  Paul Freeman, RFID Program Director, Best Buy
  Mike O'Shea, Director, Auto-ID Sensing Technologies,Kimberly-Clark
  Dan Engels, Research Director, Auto-ID Labs of MIT
Insights into how other project leaders got support
Strategies for putting forward the case for investing in RFID
12:05 pm  RFID—Information Matters
How can you go beyond basic RFID and sensor data capture to not only visualize, but also act on business insight? Where do you need to integrate RFID into your current business process? What product and asset information do you need to share? What type of enterprise architecture will afford you the agility to adapt to changes? Come learn how Oracle Fusion Middleware can help you stay competitive when regulatory mandates and business dynamics are constantly in flux.
  Amlan Debnath, VP, Server Technologies, Oracle
2:45 pm  When and Where to Tag Items
Studies demonstrate that item-level tagging can deliver the ultimate in RFID benefits to companies in many industries, including aerospace, defense, pharmaceutical and retail. But it's also the most costly to implement. When and where is item-level tagging most appropriate and most profitable? What factors should you keep in mind when making the strategic decision on whether to move to item-level tagging?
  Steve Casey, CEO and President, SureID
  Dimitri Desmons, Vice President of RFID Marketing, Impinj
  Alastair McArthur, Chief Technology Officer, Tagsys
  Jonathan Collins, European Editor, RFID Journal
Understanding the costs vs. benefits of item-level tagging
Developing a strategic plan for item-level tagging
3:35 pm  Making RFID Enablement Simple, Easy and Economical
As customers move from pilots to large-scale deployments with RFID, they need infrastructure that is scalable, tools that are flexible and solutions that are agile; infrastructure that will insulate customers from the headache of managing multitude of devices; infrastructure that will allow customers and partners to quickly build new applications using sensor data or integrate sensor data with LOB applications. Microsoft is building a state-of-the-art RFID infrastructure that will address these needs for enterprise-wide RFID deployments. This session will provide an overview of Microsoft's RFID infrastructure and how this scalable infrastructure will make RFID enablement easy, simple and economical.
  Alok Ahuja, Senior Product Manager, Microsoft
  Anush Kumar, Program Manager, RFID Platform, Microsoft
Wednesday, May 3
11:45 am  Planning for Success—Deployable vs. Disposable RFID Pilots
Learn from an industry leader that operates multiple RFID-enabled facilities around the world including manufacturing, distribution and logistics centers. Benefit from real-world experience and insights into the challenges of moving RFID deployments from pilot to production. Gain an understanding of the emerging architectures and infrastructure choices designed for the next wave of Gen2-based RFID rollouts across a broad range of industries.
  Greg Edds, Worldwide RFID Program Manager, Hewlett-Packard
  Ashley Stephenson, CEO, Reva Systems
1:55 pm  Do You Need to Set Up an Internal RFID Lab?
Many companies have set up an internal RFID lab to test tags, readers and applications before deployment. Other companies are turning to outside partners to do this work. What type of company needs a lab, and why-and how do you go about setting one up?
  Mike O'Shea, Dir., Auto-ID Sensing Technologies, Kimberly-Clark Corp.
How to evaluate whether your company needs an internal RFID lab
A step-by-step approach to creating a lab
2:45 pm  Managing Change—RFID Privacy Best Practices
The Center for Democracy & Technology, a nonprofit group, has been working with RFID vendors and end users to develop a set of best practices for companies planning to deploy RFID systems, regardless of their industry.These best practices will be presented for the first time in this groundbreaking session.
  Paula Bruening, Staff Council, Center for Democracy & Technology
Privacy best practices
Knowledge of cross-industry privacy issues
3:35 pm  10 Things a CEO Needs to Know About RFID
RFID is not going away. It will continue to have an impact across many areas of business and many industries in the coming years. Here's what CEOs need to know to manage effectively as RFID changes the way companies do business.
  Mark Roberti, Editor & Founder, RFID Journal
Insights into the strategic potential of RFID
Keys to ensuring RFID projects deliver on their promise
See Complete Agenda »Spacer Spacer

Learn to Deploy RFID Successfully in these Industries:

Spacer Retail/Consumer Goods
  Defense/Aerospace Manufacturing

Positively Impact Business Processes In Key Functional Areas

Information Technology:
Map EPCs to other industry parts numbering schemes
Choose the right middleware for your needs
Integrate RFID data with existing inventory management systems
Set up an RFID network architecture that will scale
Systematically choose the right RFID applications
Choose the right RFID tags for your products
Launch a carefully planned field trial with measurable results
Learn when and how to set up an internal lab to test applications
Supply chain:
Learn how to become compliant with retail mandates
Benefit from tracking goods internally
Secure cargo with electronic RFID seals
Choose the right technology for your supply chain applications
Warehouse management:
Improve inventory accuracy
Overcome challenges of deploying in noisy warehouse environments
Reduce safety stocks through better visibility
Learn from the experience of early adopters

Get To the Next Level

Getting Started: Find out how RFID works, whether it's right for your business and which vendors to engage
How to Deploy: Learn how to tag products, collect and analyze data, and change processes to create benefits
Executive Strategy: Go beyond compliance and achieve real ROI across the enterprise
Comptia RFID+ Certification Training: In partnership with RFID4U

One Event That Meets All Your Business Needs
See case studies presented by early adopters sharing insights
Hear top-quality speakers detailing what works-and what doesn't
Touch the latest RFID products that could benefit your business
Network with your peers across major industries

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