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  Investing in RFID Preconference

RFID Journal LIVE! 2006 features several pre-conference seminars that provide in-depth RFID information on a specific aspect of RFID. Attendees can choose to participate in one of these prior to the opening of the main conference program.

Investors have heard a lot of hype about RFID. Yet the reality is that some companies that soon will earn investors a high return on investment are starting to emerge and stake out market-leading positions. At this preconference, experts will provide an overview of the technology involved, the growth of the RFID industry, and metrics for evaluating possible investments. Then, some of the leading private companies in this burgeoning industry will make presentations about the opportunities they see for success.

12:00 pm Preconference seminars open with working lunch
12:00 pm General Session: RFID Basics
New to RFID? Here's your opportunity to gain a basic introduction to the fundamentals of RFID. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC generation 2 standard, will be presented.
12:45 pm Break
1:00 pm Welcome and Introduction
  Mark Roberti, Editor and Founder, RFID Journal
1:15 pm The Pace of RFID Adoption
Investors will make money from backing RFID companies only if the overall industry succeeds. Despite mandates from such major forces as Wal-Mart, Target and the U.S. Department of Defense, some pundits scoff at the notion that most manufacturers, logistics companies and retailers will adopt RFID soon. Yet others say the industry is growing even faster than earlier predictions. How big is the market today and what's the outlook for the next five years?
  Mike Liard, Dir., RFID Research Program, Venture Development Corp.
  Erik Michielsen, Dir., RFID and Ubiquitous Networks, ABI Research
  Karthik Nagarajan, Program Mgr., Security & RFID, Frost & Sullivan
  Jonathan Collins, European Editor, RFID Journal
2:00 pm Picking Winners in a Crowded Field
The number of RFID startups has grown significantly in the last couple of years, making it difficult to pick potential winners from losers. How should investors measure a company's chances for success? What are the metrics to look at when making a decision on where to invest in both private and public companies? What are the most promising opportunities and niches in the overall market?
  Patrick Ennis, Managing Director, Arch Venture Partners
  Terrence Rock, General Partner, CenterPoint Ventures
  Ed Schneider, General Partner, Quan Ventures
  Erik Michielsen, Dir., RFID and Ubiquitous Networks, ABI Research
2:45 pm Refreshment Break
3:15 pm Private Company Showcase—Software Startups
CEOs of some of the top privately held RFID companies, selected by the editors of RFID Journal, introduce themselves, their unique technology, their business plans and their outlook for the future.
  Jon Golovin, Chief Executive Officer, T3Ci
  Eric Peters, CEO & Co-founder, TrueDemand Software
  Sanjay Sarma, Chief Technology Officer, OATSystems
  Ashley Stephenson, Chief Executive Officer, Reva Systems
  Ed Schneider, General Partner, Quan Ventures
4:15 pm Private Company Showcase—Innovators
Some recent startups are introducing radical new technology that could have a significant impact on the industry. CEOs of four of these companies describe their advances, their operations and their plans for market success.
  William Colleran, President and CEO, Impinj
  Olavi Meriläinen, CEO, Wisteq
  Martin Swerdlow, Chief Executive, Integrated Product Intelligence Ltd.
  Chris Walker, Director of Imaging Technology, Preco Industries
  Ed Schneider, General Partner, Quan Ventures
5:15 pm RFID Investor Forum Concludes

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