April 30 to May 2, 2007
Orlando, Disney’s Coronado Springs Resort
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Conference Agenda
Industry-Specific Tracks
Retail/CPG Retail/CPG
Health Care/Pharma Health Care/Pharma
Defense/Aerospace Defense/Aerospace
Manufacturing Manufacturing
Transportation/Logistics Transportation/Logistics
Level of Expertise Tracks
Getting Started Getting Started
How to Deploy How to Deploy RFID
Executive Strategy Executive Strategy
Preconference Seminars
SpacerRFID Journal University
SpacerRFID In Packaging
SpacerRFID in the Cold Chain
SpacerRFID in the Chemical Industry
SpacerEPC Essentials
SpacerRFID Channel Seminar
SpacerRFID Investors' Forum
SpacerRFID Legal & Public Policy
SpacerRFID Academic Convocation
Tools for Putting RFID to Work
RFID Journal Awards
Training & Certification
Demonstration Center
Mike Sullivan Charity
Golf Tournament
Event Announcements
RFID Journal LIVE! 2006


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Anticounterfeiting/Product Authentication

RFID Journal LIVE! 2007 features sessions focused on the use of radio frequency identification systems for anticounterfeiting and product authentication. In addition, many of the vendors exhibiting at RFID Journal LIVE! offer anticounterfeiting and product authentication solutions. View the exhibitor list.

Tuesday, May 1
  3:50 pm—Breakout Session
  Health Care/Pharmaceutical:
Lessons Learned—Using UHF Gen 2 To Authenticate Drugs

Identifying drugs in the supply chain is not enough. Companies need to be able to authenticate shipments of product as they move through the supply chain. Learn how one drug maker used a UHF Gen 2 system to authenticate and track drugs from its manufacturing plant to wholesale partners to retail pharmacies.
  Mike Celentano, Associate Dir., Supply-Chain Systems, Purdue Pharma
. How to set up a UHF Gen 2 system for drug authentication
. How UHF Gen 2 performs on individual bottles of drugs
. Insights into the security and data sharing issues pharma companies face
Wednesday, May 2
  12:20 pm—Breakout Session
  Health Care/Pharmaceutical:
Case Study—Tracking Drugs at the Item Level
One major drug distribution company has been testing item-level RFID tagging to help improve the safety of medicine and other health-care products as they move through the supply chain. The company collected data that could be utilized to populate drug pedigrees—documents authenticating a drug's source—and to better understand the implications of RFID on the company's business processes. Learn the results of this ground-breaking trial.
  Julie Kuhn, , VP, Operation Technology, Cardinal Health Care
. Understand the impact of RFID on existing production processes
. Insights into how RFID can improve the safety of the drug supply chain
  2:30 pm—Breakout Session
  Health Care/Pharmaceutical:
Case Study—McKesson Deploys HF and UHF to Track Drug Shipments

Pharmaceutical industry distributor McKesson will provide highlights from its RFID technology pilot used to track and authenticate its counterfeit-prone drug Viagra at its distribution centers. The pilot was used to read pallet, case and item-level tags as well as gauge how its software systems handled the millions of electronic product codes captured by its RFID interrogators each day. The test required a system that could read UHF tags on cases as well as HF tags on individual drug containers.
  Ted Ng, Director, IT Pharmaceutical Group, McKesson
. Designing tools for interrogating tags using different frequencies
. Coping with the huge amounts of EPC data generated by RFID tags
  3:20 pm—Breakout Session
    How to Deploy:
Using EPCglobal Network Standards to Leverage RFID Data

See a demonstration of EPCglobal Network reader protocols, middleware and EPC Information Services (EPCIS). You will learn how to use these tools to run a small pilot, along with simulations to help you fine-tune applications before starting a field trial.
  Stephen Miles, Research Scientist, Auto-ID Labs—US
. Open-source software tools to launch a pilot or run network simulations
. An understanding of EPCglobal Network standards, and how to use them effectively
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RFID Journal LIVE! 2007 is produced by RFID Journal, the World's RFID Authority.
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