April 30 to May 2, 2007
Orlando, Disney’s Coronado Springs Resort
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Conference Agenda
Industry-Specific Tracks
Retail/CPG Retail/CPG
Health Care/Pharma Health Care/Pharma
Defense/Aerospace Defense/Aerospace
Manufacturing Manufacturing
Transportation/Logistics Transportation/Logistics
Level of Expertise Tracks
Getting Started Getting Started
How to Deploy How to Deploy RFID
Executive Strategy Executive Strategy
Preconference Seminars
SpacerRFID Journal University
SpacerRFID In Packaging
SpacerRFID in the Cold Chain
SpacerRFID in the Chemical Industry
SpacerEPC Essentials
SpacerRFID Channel Seminar
SpacerRFID Investors' Forum
SpacerRFID Legal & Public Policy
SpacerRFID Academic Convocation
Tools for Putting RFID to Work
RFID Journal Awards
Training & Certification
Demonstration Center
Mike Sullivan Charity
Golf Tournament
Event Announcements
RFID Journal LIVE! 2006


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Track and Trace

RFID Journal LIVE! 2007 features sessions focused on the use of radio frequency identification systems for track and trace. In addition, many of the vendors exhibiting at RFID Journal LIVE! offer track and trace solutions. View the exhibitor list.

Tuesday, May 1
  3:50 pm—Breakout Sessions
Case Study—Ford Factory Accelerates Vehicle Production

To automate its inbound supply chain and outbound delivery chain, Ford has installed an active RFID real-time locating system at multiple plants across North America. The system tracks incoming parts on trucks arriving from suppliers as well as the finished Ford cars and pickup trucks rolling off the assembly line.
  Mark Wrubel, Material Planning & Logisitics Launch Manager, Ford Motor
. Using battery-powered active RFID technology to increase throughput and productivity
. Integrating RFID data into existing supply chain data management systems
Wednesday, May 2
  9:30 am—General Session
  RFID Journal Awards Presentation
RFID Journal has introduced awards to recognize outstanding achievements in RFID. A panel of six judges selected from nearly 50 submissions and chose winners in three categories: Most Innovative Use of RFID, Best Use of RFID in a Product or Service and Best RFID Implementation. The three winners, listed below, will be presented with a handsome Steuben crystal award in recognition of their achievement. Each winner will then do a case study of their successful implementation.
Award Presenter:
  Mark Roberti, Founder and Editor, RFID Journal
Award Receipients:
  Marcelo Pandini, Manager, RFID & Business Development, Hewlett Packard Brazil
  Keith Ulrich, Head, World Net's Technology & Innovation Management, Deutsche Post
  Andy Wurtz, SentriconElectronic Technology Leader, Dow AgroSciences
  12:20 pm—Breakout Sessions
  Health Care/Pharmaceutical:
Case Study—Tracking Drugs at the Item Level
One major drug distribution company has been testing item-level RFID tagging to help improve the safety of medicine and other health-care products as they move through the supply chain. The company collected data that could be utilized to populate drug pedigrees—documents authenticating a drug's source—and to better understand the implications of RFID on the company's business processes. Learn the results of this ground-breaking trial.
  Julie Kuhn, , VP, Operation Technology, Cardinal Health Care
. Understand the impact of RFID on existing production processes
. Insights into how RFID can improve the safety of the drug supply chain
Case Study—RFID Delivers Real ROI at Cargo Terminals

Cargo terminals in Georgia, including those at the Port of Savannah, are being outfitted with RFID readers and software to allow terminal operators and their customers to track shipments coming in from all over the world. Terminal operators collect real-time information on RFID-tagged containers so they can provide their customers—U.S. logistics companies, retailers and product suppliers—with greater levels of efficiency, real-time visibility and condition statistics for containerized cargo. The RFID infrastructure will serve as a test bed for new technologies applicable to maritime supply chains and processes.
  Page Siplon, Executive Director, Marine Logistics Innovation Center
. Strategies for tracking and securing cargo shipments
. Insights into how RFID can benefit shippers, ports and carriers
  2:30 pm—Breakout Sessions
  Health Care/Pharmaceutical:
Case Study—McKesson Deploys HF and UHF to Track Drug Shipments

Pharmaceutical industry distributor McKesson will provide highlights from its RFID technology pilot used to track and authenticate its counterfeit-prone drug Viagra at its distribution centers. The pilot was used to read pallet, case and item-level tags as well as gauge how its software systems handled the millions of electronic product codes captured by its RFID interrogators each day. The test required a system that could read UHF tags on cases as well as HF tags on individual drug containers.
  Ted Ng, Director, IT Pharmaceutical Group, McKesson
. Designing tools for interrogating tags using different frequencies
. Coping with the huge amounts of EPC data generated by RFID tags
   3:20 pm—Breakout Sessions
  Health Care/Pharmaceutical:
Case Study—Hospital RFID Cabinets Track Inventory, Improve Billing

After a highly successful trial, King's Daughters Medical Center in Ashland, KY has more than doubled the number of cardiac medical equipment storage cabinets equipped with RFID technology. The cabinets enable the hospital to keep tabs on inventory, eliminate costs associated with expiration dates of the equipment, and linking with back-end systems to automate its processes for patient billing.
  Brian Taylor, Cardiac Systems Analyst, KDMC
. Benefits that can be achieved through better patient tracking
. Real-world issues hospitals are likely to encounter as they deploy RFID
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