April 30 to May 2, 2007
Orlando, Disney’s Coronado Springs Resort
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Conference Agenda
Industry-Specific Tracks
Retail/CPG Retail/CPG
Health Care/Pharma Health Care/Pharma
Defense/Aerospace Defense/Aerospace
Manufacturing Manufacturing
Transportation/Logistics Transportation/Logistics
Level of Expertise Tracks
Getting Started Getting Started
How to Deploy How to Deploy RFID
Executive Strategy Executive Strategy
Preconference Seminars
SpacerRFID Journal University
SpacerRFID In Packaging
SpacerRFID in the Cold Chain
SpacerRFID in the Chemical Industry
SpacerEPC Essentials
SpacerRFID Channel Seminar
SpacerRFID Investors' Forum
SpacerRFID Legal & Public Policy
SpacerRFID Academic Convocation
Tools for Putting RFID to Work
RFID Journal Awards
Training & Certification
Demonstration Center
Mike Sullivan Charity
Golf Tournament
Event Announcements
RFID Journal LIVE! 2006


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Health Care/Pharmaceutical

Perhaps in no other industry is RFID's potential ROI as clear as in health care and pharmaceuticals. Whether it is reducing counterfeiting, complying with new and existing regulations, reducing liabilities or gaining unprecedented efficiencies, early adopters are finding RFID can deliver huge benefits. Below, you'll find the featured speakers, what you will learn in this track and the agenda.

RFID Journal University, EPC Essentials, RFID in Packaging, RFID in the Cold Chain and the RFID Academic Convocation preconference seminars are recommended as strong complements to the Health Care/Pharmaceutical conference track. You can attend one of these preconference seminars in addition to all eight conference tracks by selecting the Conference + Preconference Pass when you register.

What You Will Learn In This Track:
Spacer How to choose the right RFID asset-tracking system
  Insights into the types of medical assets that can be tagged
  How to set up a UHF Gen 2 system for authenticating drugs
  The impact of RFID on existing drug-production processes
  Insights into how RFID can improve drug safety
  How to tag metal assets and ensure high read rates
  Real-world issues hospitals will encounter as they deploy RFID for patient and asset tracking
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Tuesday, May 1
  11:30 am—Breakout Session
  Health Care/Pharmaceutical:
Staying Ahead of Pedigree Laws

A number of states have introduced drug pedigree laws to secure the drug supply chain and protect the public health. Many other states are considering similar laws, but pharmaceutical manufacturers, distributors and retailers could be faced with the nightmare scenario of having to comply with 50 different regulations. What can the industry do to ensure that regulations are compatible? Can proactively tagging drug shipments to create electronic pedigrees reduce the need for regulation? This session will examine the best options for industry going forward.
  Mike Celentano, Associate Director, Supply Chains Systems, Purdue Pharma
  Daniel Engels, Associate Professor, University of Texas at Arlington
  Ted Ng, Director of IT, Pharmaceutical Group, McKesson
  Daphne Allen, Editor, Pharmaceutical & Medical Packaging News
. Methods for overcoming the hurdles of state-by-state regulations
. Insight into where the industry is heading with government regulations
  12:20 pm—Platinum Session
  Health Care/Pharmaceutical:
Are Your Sensitive or High Value Shipments Safe?
Condition monitoring and security of shipments across the supply chain are an emerging application of RFID. This unique session introduces RFID technologies for sensor-based monitoring and security coupled with mobile data capture, GPS and other telematic systems. Insights from the largest hardware and software companies for the marine industry will present this dynamic session.
  Todd Matthews, Manager - Americas RFID Solutions, Psion Teklogix
  Brian Shultz, Senior Account Executive, Navis LLC
. Understanding of RFID-based condition monitoring and security technologies
  How to effectively capture data across your supply chain
. Active demonstration of the technology
  3:00pm—Platinum Session
  Health Care/Pharmaceutical:
Addressing the Worldwide Market Opportunity for RFID

How can a single case-pallet-item infrastructure reduce your company's implementation costs? In this session, hear about the latest RFID technology developments and their impact on pallet- to-item-level deployments and what the proven technology means for key global markets. Discussions will also focus on the importance of worldwide standards and how and why UHF RFID can exceed the performance of HF in item-level applications.
  Dimitri Desmons, VP, RFID Marketing, Impinj Inc.
. Understanding the ROI in case-pallet-item infrstructures
. Insight into the latest technological advancements for pallet to item-level

  3:50 pm—Breakout Session
  Health Care/Pharmaceutical:
Lessons Learned—Using UHF Gen 2 To Authenticate Drugs

Identifying drugs in the supply chain is not enough. Companies need to be able to authenticate shipments of product as they move through the supply chain. Learn how one drug maker used a UHF Gen 2 system to authenticate and track drugs from its manufacturing plant to wholesale partners to retail pharmacies.
  Mike Celentano, Associate Dir., Supply-Chain Systems, Purdue Pharma
. How to set up a UHF Gen 2 system for drug authentication
. How UHF Gen 2 performs on individual bottles of drugs
. Insights into the security and data sharing issues pharma companies face
Wednesday, May 2
  11:30 am—Platinum Sessions
  Health Care/Pharmaceutical:
Future Vision for RFID in Medical

RFID has the capability to significantly improve patient safety and overall quality of care. At the same time, RFID technologies help pharmaceutical & health care providers deliver safer, better quality, more affordable products & services. From Rx tracking to patient monitoring to smart asset utilization to better data management to improvements in medical billing, this session looks at the future of item-level tagging and its role in the reinvention of the healthcare industry.
  Andrew W. Holman, Representative to EPCglobal, Avery Dennison
. Insight into the future of RFID in the healthcare industry
. Best tips for item-level tagging and asset tracking

  12:20 pm—Breakout Session
  Health Care/Pharmaceutical:
Case Study—Tracking Drugs at the Item Level

One major drug distribution company has been testing item-level RFID tagging to help improve the safety of medicine and other health-care products as they move through the supply chain. The company collected data that could be utilized to populate drug pedigrees—documents authenticating a drug's source—and to better understand the implications of RFID on the company's business processes. Learn the results of this ground-breaking trial.
  Julie Kuhn, , VP, Operation Technology, Cardinal Health Care
. Understand the impact of RFID on existing production processes
. Insights into how RFID can improve the safety of the drug supply chain
  2:30 pm—Breakout Session
  Health Care/Pharmaceutical:
Case Study—McKesson Deploys HF and UHF to Track Drug Shipments

Pharmaceutical industry distributor McKesson will provide highlights from its RFID technology pilot used to track and authenticate its counterfeit-prone drug Viagra at its distribution centers. The pilot was used to read pallet, case and item-level tags as well as gauge how its software systems handled the millions of electronic product codes captured by its RFID interrogators each day. The test required a system that could read UHF tags on cases as well as HF tags on individual drug containers.
  Ted Ng, Director, IT Pharmaceutical Group, McKesson
. Designing tools for interrogating tags using different frequencies
. Coping with the huge amounts of EPC data generated by RFID tags
  3:20 pm—Breakout Session
  Health Care/Pharmaceutical:
Case Study—Hospital RFID Cabinets Track Inventory, Improve Billing

After a highly successful trial, King's Daughters Medical Center in Ashland, KY has more than doubled the number of cardiac medical equipment storage cabinets equipped with RFID technology. The cabinets enable the hospital to keep tabs on inventory, eliminate costs associated with expiration dates of the equipment, and linking with back-end systems to automate its processes for patient billing.
  Brian Taylor, Cardiac Systems Analyst, KDMC
. Benefits that can be achieved through better patient tracking
. Real-world issues hospitals are likely to encounter as they deploy RFID
See Complete Agenda »Spacer

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RFID Journal LIVE! Has All the Content to Meet Your Needs
The following companies sent representatives to attend RFID Journal LIVE! 2006

Abbott Laboratories
American Red Cross
Amylin Pharma
Cardinal Health
C.B. Fleet
Dade Behring
DePuy Orthopaedics
Eli Lilly and Co.
Ethicon Endo-Surgery
Hoffmann-La Roche
Johnson & Johnson
Kaiser Permanente
Mallinckrodt Pharmaceuticals

M.D. Anderson Cancer Center
Medtronic Sofamor Danek
Merck & Company
Monsanto Pharmaceuticals
Novo Nordisk A/S
Owens Illinois
Purdue Pharma
Roxane Laboratories
St. Anthony Regional Hospital
Stryker Instruments
U.S. Food and Drug Administration
Vanderbilt University Medical Ctr.
Wyeth Pharmaceuticals

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RFID Journal LIVE! 2007 is produced by RFID Journal, the World's RFID Authority.
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