April 30 to May 2, 2007
Orlando, Disney’s Coronado Springs Resort
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See Who's Coming
Conference Agenda
Industry-Specific Tracks
Retail/CPG Retail/CPG
Health Care/Pharma Health Care/Pharma
Defense/Aerospace Defense/Aerospace
Manufacturing Manufacturing
Transportation/Logistics Transportation/Logistics
Level of Expertise Tracks
Getting Started Getting Started
How to Deploy How to Deploy RFID
Executive Strategy Executive Strategy
Preconference Seminars
SpacerRFID Journal University
SpacerRFID In Packaging
SpacerRFID in the Cold Chain
SpacerRFID in the Chemical Industry
SpacerEPC Essentials
SpacerRFID Channel Seminar
SpacerRFID Investors' Forum
SpacerRFID Legal & Public Policy
SpacerRFID Academic Convocation
Tools for Putting RFID to Work
RFID Journal Awards
Training & Certification
Demonstration Center
Mike Sullivan Charity
Golf Tournament
Event Announcements
RFID Journal LIVE! 2006


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Transportation / Logistics

Transportation and logistics companies will play a key role in ensuring end-to-end visibility in the supply chain. Some are already tagging products for their customers. Others are examining how they can benefit internally by improving the utilization of containers and chassis with RFID tracking. Below, you'll find the featured speakers, what you will learn in this track and the agenda.

RFID Journal University, EPC Essentials, RFID in Packaging, RFID in the Cold Chain and the RFID Academic Convocation preconference seminars are recommended as strong complements to the Transportation/Logistics conference track. You can attend one of these preconference seminars in addition to all eight conference tracks by selecting the Conference + Preconference Pass when you register.

What You Will Learn In This Track:
Spacer The different types of RFID systems used in transportation/ logistics
  The system requirements for using RFID to track vehicles and their maintenance histories
  How RFID can cut costs and improve operational efficiencies
  Strategies for tracking and securing cargo shipments
  Insights into how RFID can benefit shippers, ports and carriers
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Tuesday, May 1
  11:30 am—Breakout Session
Case Study—The Benefits of Tracking Unit Load Devices

One airline has testing the benefits of using RFID to track unit load devices (ULDs)—large containers that are filled with baggage and cargo and loaded onto planes. The carrier applied RFID labels embedded with passive UHF EPC Gen 2 inlays to more than 100 of its 6,000 ULDs. The company hopes the technology will improve not only its ability to track its ULDs around the airport, but also its management of the loading and unloading processes.
  Gregor Baues, Chief Architect, Application Infrastructure, Air France
. The benefits of tracking unit load devices and other reusable transport containers
. Insights into the challenges of tagging large metal containers and achieving accurate reads
  12:20 pm—Platinum Session
Driving Customer Value with Visibility in Transportation

Within transportation, mutilple supply chain visibility technologies promise to increase security and safety, and to achieve significant improvements in customer satisfaction and operational costs. What are Shipper's major concerns and how do we respond? How does or should their response change our approach and value proposition for visibility? Unisys commissioned a major survey consisting of in-depth interviews with top logisitics manager in 52 major intercontinental shippers to find out. Join us to discuss how visibility can be a game-changing, differentiating technology for your company.
  Lorie English, Manager, Global Commercial Industries, Unisys
. Insights into lessons learned and emerging RFID best practices from pilots and first-generation deployments
. 2006 Unisys Shipper Survey Results and real-world RFID success stories in transportation
  3:00pm—Platinum Session
Battery-assisted Passive RFID: "The Best of Both Worlds"

Between high performance, reliability, and functionality offered by active RFID tags at prices closer to passive tags, battery assisted passive tags is the sensible solution. Breakthrough performance, uniquely enabled by battery-assisted passive tags and readers, include: 100 meter read range, 100% read/write accuracy, 64 Kbit user read/write memory and compatibility with EPC standards. The rich feature set brought forward by battery-assisted passive technology at compelling price points; enable a number of critical applications in manufacturing.
  Ashish Asthana, VP Marketing & Product Strategy, Intelleflex Corporation
. How to achieve improved maintenance tracking of critical parts with information stored on tagged item
. Best tips for achieving zonal real-time visibility of incoming and staged manufacturing parts
  3:50 pm—Breakout Session
Ten Tips for Choosing the Right Technology for Tracking

A wide variety of RFID technologies can be used to track transportation assets, including active and passive tags, real-time locating systems (RTLSs) and RFID-based sensor networks. These systems can be combined with bar-coding, infrared and other systems to provide greater visibility into the location and state of assets. Our panel of experts explains when and where to use different RFID technologies, and how to combine them with other auto-ID systems.
  Dan Mullen, President, AIM Global
  Jean Francois Dion, Eng. & Service Dept. Dir., Balance Bourbeau
  Yoshibumi Kotsuka,Director of Transportation & Logisitics, Mitsui USA
. A clear understanding of the different types of RFID systems, and how they can be used in transportation/logistics operations
. Strategies for deploying and integrating different RFID systems with each other, and with other auto-ID systems
Wednesday, May 2
  11:30 am—Platinum Sessions
Discover Your Supply Chain: Improving Data Sharing with Discovery Services

Discovery Services are an extension of the work by EPCGlobal for a uniform Object Naming System (ONS) to store RFID tag information. Discovery Services extends this concept with a separate, interoperable system that provides the real-time ability to track, trace and update all historical event data shared by the members of your supply chain. Afilias has helped pioneered the development of Discovery Services within multiple standards bodies and will review how they can help.
  Roland LaPlante, VP, Chief Marketing Officer, Afilias Limited
. Best tips on how to improve linking data within and between different supply chains or supply chain members
. Understanding how to provide granular security to keep information proprietary even in a supply chain with competitors
  12:20 pm—Breakout Session
Case Study—RFID Delivers Real ROI at Cargo Terminals

Cargo terminals in Georgia, including those at the Port of Savannah, are being outfitted with RFID readers and software to allow terminal operators and their customers to track shipments coming in from all over the world. Terminal operators collect real-time information on RFID-tagged containers so they can provide their customers—U.S. logistics companies, retailers and product suppliers—with greater levels of efficiency, real-time visibility and condition statistics for containerized cargo. The RFID infrastructure will serve as a test bed for new technologies applicable to maritime supply chains and processes.
  Page Siplon, Executive Director, Marine Logistics Innovation Center
. Strategies for tracking and securing cargo shipments
. Insights into how RFID can benefit shippers, ports and carriers
  2:30 pm—Breakout Session
Case Study—APL Taps Active RFID to Increase Speed, Productivity and Inventory Accuracy

APL, the global container shipping line, uses locatable active RFID across a nearly 300-
acre marine terminal to automate the processing of more than 30,000 chassis that
service Southern California intermodal and distribution facilities, resulting in increased
throughput and enhanced service.
  Frank Mazzella, Manager of Terminal Processes, Eagle Marine Services, a subsidiary of APL, Ltd.
. Accelerating supply chain velocity by eliminating "black holes"
. How enhanced asset visibility improves information-based decision making
. Active RFID tracking best practices for reducing costs and bottlenecks
  3:20 pm—Breakout Session
How Dow Chemical Best Utilizes Technology to Globally Track Assets
RFID in combination with GPS and Auto-ID Technologies provides significant business value when used for global asset track and trace. In this session, learn how the use of certain technologies can compliment RFID's potential to better the entire supply chain process and improve the way the chemical industry does business.
  Craig Casto, Global Auto-ID & Label Technology Leader, Dow Chemical
. System components needed to track chemical assets as they move through the supply chain
. Overall RFID benefits and ROI
See Complete Agenda »Spacer

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RFID Journal LIVE! Has All the Content to Meet Your Needs

The following companies sent representatives to attend RFID Journal LIVE! 2006

A.N. Deringer
American Shipping & Logistics
Amplex Corp.
Beacon Industries
BNSF Railway
Emirates Airline
Federal Express
FedEx Ground
Front-End Services
Gerard Daniel Worldwide
ICL Systems
Integrated Labeling
Inventory Handlers
MountainTop Technologies
Navarre Corp.

Navy Engineering Logistics
Pacific Coast Producers
Port of Los Angeles
Roadhawk Express
SembCorp Logistics
Siemens Dematic
Teleporto Adriatico
Tibbett & Britten
United Stationers
Wabash National
Wallenius Wilhelmsen
We Pack Logistics
Yellow Roadways
YRC Worldwide Technologies

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RFID Journal LIVE! 2007 is produced by RFID Journal, the World's RFID Authority.
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