Reik Read is a Senior Analyst leading Baird’s Supply Chain Technology and RFID coverage, an area he has covered for ten years. Prior to his role as an analyst, Reik was a management consultant with Ernst & Young, specializing in supply chain process improvement. He is responsible Baird's RFID research, which includes hosting Baird’s five RFID conferences and publishing RFID Monthly. Reik has been a regular presenter and panelist at RFID industry events, including RFID Live!, the EPCglobal U.S. Conference, AIM Global’s Showcase and the University of Wisconsin e-business Consortium. Reik also participates on an advisory Board for the Boys and Girls Clubs of Greater Milwaukee.