April 30 to May 2, 2007
Orlando, Disney’s Coronado Springs Resort
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Conference Agenda
Industry-Specific Tracks
Retail/CPG Retail/CPG
Health Care/Pharma Health Care/Pharma
Defense/Aerospace Defense/Aerospace
Manufacturing Manufacturing
Transportation/Logistics Transportation/Logistics
Level of Expertise Tracks
Getting Started Getting Started
How to Deploy How to Deploy RFID
Executive Strategy Executive Strategy
Preconference Seminars
SpacerRFID Journal University
SpacerRFID In Packaging
SpacerRFID in the Cold Chain
SpacerRFID in the Chemical Industry
SpacerEPC Essentials
SpacerRFID Channel Seminar
SpacerRFID Investors' Forum
SpacerRFID Legal & Public Policy
SpacerRFID Academic Convocation
Tools for Putting RFID to Work
RFID Journal Awards
Training & Certification
Demonstration Center
Mike Sullivan Charity
Golf Tournament
Event Announcements
RFID Journal LIVE! 2006


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RFID In Packaging

RFID Journal LIVE! 2007 features eight preconference seminars providing in-depth information on specific aspects of RFID. Attendees can choose to participate in one of these prior to the opening of the main conference program. Preconference seminars are available through the Conference + Preconference Pass or the Preconference Seminar + Exhibit-Only Pass.

12:00 pm RFID Basics
This session is designed for all precoference seminar attendees who want to gain the foundational knowledge of RFID needed to engage vendors and begin to develop a business case. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC generation 2 standard, will be presented.
12:45 pm Break
1:15 pm Overcoming Symmetry Challenges in RFID Packaging
Most products have symmetry to them and are inherently uniform for not only aesthetic features but also for basic mechanical integrity, manufacturability and cost of the packaging. But adding singular features or foreign devices can induce asymmetry and present enormous challenges to packaging design. Ignoring the example of how a flat inlay label RFID impacts a shipping carton, the majority of applications of RFID are not trivial and generally pose a challenge to existing design rules.
  Robb Clarke, Ph.D., School of Packaging, Michigan State University
  Dr. Pat King, Leader, Global Electronics Strategies, Michelin
2:00 pm Conductive Ink for RFID-Enabled Packaging Production Today
Parelec, a conductive ink and adhesive manufacturer has developed an efficient and cost-effective method for RFID-Enabled packaging by printing an antenna directly onto a paperboard layer with conductive ink and an attached RFID inlay. Hear how this process can minimize the impact for manufacturers and their production process.
  Geva Barash, CEO, President, Parelec
2:45 pm Refreshment Break
3:15 pm The Challenges and Opportunities of Implementing RFID in Packaging
RFID is likely to impact all areas of the packaging industry. In this session, hear from the Senior Package Development Engineer of Purdue Pharma explain what some of the current issues are, what work is currently going on and what challenges are facing the industry.
  Harry Ramsey, Senior Package Development Engineer, Purdue Pharma
3:55 pm RFID: The Package is the Tag
The idea of an RFID label soon may be out of date, as manufacturers want to reduce their costs by integrating the RFID tag into their packaging. This represents an opportunity and a challenge. Hear how one packaging company overcame the challenges and seized the opportunity with their new adaptive-kernel approach.
  Doug Lilac, Technical Director for Innovation, Pliant Corp.
4:35 pm Smart Packaging: Adding Value
In some specialty applications, RFID can be used in product packaging to provide extra value for customers. Hear how one company is integrating RFIDinto smart packaging with its partners.
  Danevert Asbrink, VP, Sales, Cypak
5:15 pm Preconference Seminar Concludes
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RFID Journal LIVE! 2007 is produced by RFID Journal, the World's RFID Authority.
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