April 30 to May 2, 2007
Orlando, Disney’s Coronado Springs Resort
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Conference Agenda
Industry-Specific Tracks
Retail/CPG Retail/CPG
Health Care/Pharma Health Care/Pharma
Defense/Aerospace Defense/Aerospace
Manufacturing Manufacturing
Transportation/Logistics Transportation/Logistics
Level of Expertise Tracks
Getting Started Getting Started
How to Deploy How to Deploy RFID
Executive Strategy Executive Strategy
Preconference Seminars
SpacerRFID Journal University
SpacerRFID In Packaging
SpacerRFID in the Cold Chain
SpacerRFID in the Chemical Industry
SpacerEPC Essentials
SpacerRFID Channel Seminar
SpacerRFID Investors' Forum
SpacerRFID Legal & Public Policy
SpacerRFID Academic Convocation
Tools for Putting RFID to Work
RFID Journal Awards
Training & Certification
Demonstration Center
Mike Sullivan Charity
Golf Tournament
Event Announcements
RFID Journal LIVE! 2006


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RFID Journal University

RFID Journal LIVE! 2007 features eight preconference seminars providing in-depth information on specific aspects of RFID. Attendees can choose to participate in one of these prior to the opening of the main conference program. Preconference seminars are available through the Conference + Preconference Pass or the Preconference Seminar + Exhibit-Only Pass.

The RFID Journal University Preconference Seminar is designed for attendees to gain a basic introduction to the fundamentals of RFID, including an understanding of RFID hardware, a live demonstration, the latest developments and practical issues.


12:00 pm RFID Basics
This session is designed for all precoference seminar attendees who want to gain the foundational knowledge of RFID needed to engage vendors and begin to develop a business case. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC generation 2 standard, will be presented.
  Daniel Deavours, Director of Research, RFID Alliance Lab
12:45 pm Break

1:00 pm The Physics Behind RFID
Obtain a fundamental understanding of RFID hardware. In this session, we will cover the different frequency bands used: LF (125 KHz), HF (13.56 MHz) and UHF (860 to 960 MHz and 2.45 GHz). The instructor will explore the nature of RF fields and radio propagation, including the complex areas of null spots, reflections, polarization and other issues. By explaining many buzz words common within the RFID community, we will give delegates the terminology they need to understand the technology, and to work with systems integrators and other RFID vendors.
  Daniel Deavours, Director of Research, RFID Alliance Lab

1:40 pm Live Demo: RFID in the Real World
Theory is nice, but wait until you experience RFID in action and see its potential. Our live demonstration of a UHF RFID interrogator with a variety of products will highlight many of the real world issues that arise when deploying RFID. We will show how antenna polarization and the presence of metal and liquids affect the ability to read a tag on products, explaining various approaches to alleviating problems reading tags on these products.
  Daniel Deavours, Director of Research, RFID Alliance Lab

2:10 pm Legislation and Standardization
Legislation regarding the use of RFID varies around the world and is subject to almost constant review. Standards will ensure compliance with legislation and also guarantee interoperability between RFID systems from different manufacturers. This session will provide an update on the latest developments by the legislative and standardization bodies around the world.
  Daniel Deavours, Director of Research, RFID Alliance Lab

2:40 pm Refreshment Break

3:10 pm Real-World Considerations
We will discuss some of the important practical issues that must be considered when embarking on an RFID deployment. These range from the all-important cost of tags and interrogators to practical approaches to ensuring high operational reliability. Some example application areas will be presented in order to highlight how to apply these insights in the real world.
  Daniel Deavours, Director of Research, RFID Alliance Lab

3:25 pm Building an RFID Business Case
Developing an RFID strategy and business case is the first step in understanding how this technology can develop high-performance results. Your instructor will present various scenarios for RFID strategy and business-case development, while providing an in-depth look at the components and output, including: data gathering and analysis, developing a hypothesis, examining current technical architecture, executing cost-benefit calculations, evaluating the opportunities and finding the value, and constructing an implementation plan.
  Mark Roberti, Founder and Editor, RFID Journal

4:05 pm Building on RFID with the EPC Network
RFID is only one part of a solution. It provides the means by which the presence of objects can be automatically detected and information about those objects relayed. Equally important are the nature of the information to be relayed, how that information is conveyed within an organization and beyond, and how additional information is associated. This session will give a very brief introduction to the EPCglobal Network standards that complement RFID to allow a complete solution to be built.
  Daniel Deavours, Director of Research, RFID Alliance Lab

4:50 pm Q&A with Instructors

5:15 pm Preconference concludes

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RFID Journal LIVE! 2007 is produced by RFID Journal, the World's RFID Authority.
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