April 30 to May 2, 2007
Orlando, Disney’s Coronado Springs Resort
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Conference Agenda
Industry-Specific Tracks
Retail/CPG Retail/CPG
Health Care/Pharma Health Care/Pharma
Defense/Aerospace Defense/Aerospace
Manufacturing Manufacturing
Transportation/Logistics Transportation/Logistics
Level of Expertise Tracks
Getting Started Getting Started
How to Deploy How to Deploy RFID
Executive Strategy Executive Strategy
Preconference Seminars
SpacerRFID Journal University
SpacerRFID In Packaging
SpacerRFID in the Cold Chain
SpacerRFID in the Chemical Industry
SpacerEPC Essentials
SpacerRFID Channel Seminar
SpacerRFID Investors' Forum
SpacerRFID Legal & Public Policy
SpacerRFID Academic Convocation
Tools for Putting RFID to Work
RFID Journal Awards
Training & Certification
Demonstration Center
Mike Sullivan Charity
Golf Tournament
Event Announcements
RFID Journal LIVE! 2006


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RFID Legal and Public Policy

RFID Journal LIVE! 2007 features eight preconference seminars providing in-depth information on specific aspects of RFID. Attendees can choose to participate in one of these prior to the opening of the main conference program. Preconference seminars are available through the Conference + Preconference Pass or the Preconference Seminar + Exhibit-Only Pass.

The RFID Legal and Public Policy Seminar, produced in partnership with McKenna Long & Aldridge, LLP, is designed to educate corporate counsel and business leaders about the potential legal ramifications of their adoption of RFID technology, as well as the potential impact government adoption and legislation of RFID technologies.
In partnership with


The Information Technology Association of America (ITAA) provides global public policy, business networking, and national leadership to promote the continued rapid growth of the IT industry. ITAA consists of approximately 325 corporate members throughout the U.S., and is secretariat of the World Information Technology and Services Alliance, a global network of 67 countries' IT associations. The Association plays the leading role in issues of IT industry concern including information security, taxes and finance policy, digital intellectual property protection, telecommunications competition, workforce and education, immigration, online privacy and consumer protection, government IT procurement, human resources and e-commerce policy. ITAA members range from the smallest IT start-ups to industry leaders in the Internet, software, IT services, digital content, systems integration, telecommunications, and enterprise solution fields. For more information visit www.itaa.org.

12:00 pm General Session: RFID Basics
This session is designed for all precoference seminar attendees who want to gain the foundational knowledge of RFID needed to engage vendors and begin to develop a business case. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC generation 2 standard, will be presented.
  Daniel Deavours, Research Director, RFID Alliance Lab
12:45 pm Break
1:15 pm What You Need to Know About Privacy and Data Security
Policy makers have been responding to claims by privacy advocates that RFID poses a serious threat to consumer privacy. Several states have introduced legislation, and the federal government is contemplating comprehensive electronic privacy and data-security legislation that would allow lawsuits against companies failing to protect certain kinds of data adequately. Even if you are not using RFID to collect and store data, a poorly written statute affecting RFID use can impact your business or your RFID suppliers. Learn what legislation is pending and how it might impact your company.
  Dan Caprio, President, Progress & Freedom Foundation
  Kathleen Carroll, Director, Government Relations, HID Global
  Doug Farry, RFID Practice Chair, McKenna Long & Aldridge
  Jim Harper, Director, Information Policy Studies, Cato Institute
2:00 pm Understanding the Likely Impact of Government RFID Mandates
The Department of Defense is requiring all of its suppliers to use RFID tags to track shipments. Florida and California are requiring drug pedigrees to reduce counterfeiting. Other states and the FDA might follow suit. Such government mandates could fuel adoption--or turn potential future allies of RFID into vocal and political opponents. And inconsistent or incompatible mandates imposed upon the same company or industry from different government agencies could create confusion, increase cost and add unnecessary complexity.
  Jennifer Kerber, Director, Homeland Security, ITAA
  Joe Rinzel, Vice President, State Government Affairs, Retail Industry Leaders Association
  Mark Anthony Signorio, Director, Technology Policy, National Association of Manufacturers
  Richard Varn, Technology Policy Advisor, National Retail Federation
2:45 pm Refreshment Break
3:15 pm RFID Adoption and Patent Liabilities
The US Patent and Trademark Office is making organizational changes to deal with a huge increase in the number of RFID-related patents that have been filed within the last 18 months. Understand those changes and what they mean for your companies. At the same time, the US Congress is legislating some of the most sweeping changes in US patent law in decades. At least one company that holds an RFID patent is suing major retailers are using the technology for inventory management. Other lawsuits are likely to follow suit. Learn how you can protect your company against possible lawsuits.
  Rel Ambrozy, Partner, McKenna Long & Aldridge
  Doug Farry, RFID Practice Chair, McKenna Long & Aldridge
  Mark Powell, Dir., Technology Center, U.S. Patent and Trademark Office
4:15 pm International Government Impacts on RFID Use
Federal and state governments are not the only ones having an impact on RFID -- government entities in Asia and the EU are changing the market, as both regulators and consumers of RFID. Different countries around the world have assigned different parts of the UHF spectrum and different interference standards for RFID use, which increases the cost of RFID products and adds to the complexity of global deployments. RFID use in international trade is affected by government decisions at both US and foreign ports. The EU has announced the formation of a Stakeholder Group to consider regulations on RFID use in Europe -- all of these will impact the market. Learn how.
  Elizabeth Board, Executive Director, Public Policy Steering Committee, EPCglobal
  Robert Cresanti, US Under-Secretary, Technology, US Department of Commerce
  Page Siplon, Executive Director, Marine Logistics Innovation Center
  Kathy Smith, Special Assistant for Customer Support, Office of the Assistant
     Deputy Under Secretary of Defense, Supply Chain Integration
5:15 pm RFID Legal and Public Policy Seminar Concludes

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