RFID Journal LIVE! 2008 | | RFID in the Auto Industry - Passive RFID, Active RFID 
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RFID in the Auto Industry

This preconference seminar is aimed at auto manufacturers and the aftermarket. It will show how these companies can use both passive and active (battery-powered) RFID systems to improve production, reduce defects and enhance supply chain efficiencies, creating value across the global automotive supply chain.

RFID Journal LIVE! preconference seminars provide in-depth information on specific aspects of EPC and RFID technologies. Attendees can choose to participate in one of these sessions prior to the opening of the main conference program. Preconference seminars are available through either the Full Conference Pass or Preconference + Exhibit-Only Pass.

April 16, 2008

10:00 am

General Session: RFID Basics
New to RFID? This optional session is open to all preconference seminar attendees who want to gain a basic understanding of the fundamentals of RFID. The differences between the various classes of tags will be explained, including active and passive systems, and the need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session will also include a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC Gen 2 standard, will be presented.

Mark Roberti, Founder and Editor, RFID Journal LLC

10:45 am

Movement from Room to Room

11:00 am

How Ford Thinks RFID Can Improve the Automotive Industry
U.S. car manufacturer Ford has decided to move forward with its RFID deployments for supply-chain and consumer use. This session will provide a strategic view of RFID in the automotive industry, including how it impacts overall IT architecture and why Ford decided to move forward with the technology.

Rajiv Sinha, Technology Manager, Ford Motor

11:45 am

Car Dealership Uses RFID to Increase Sales
Bob Lewis Automotive, a car retailer in California, began utilizing an RFID key-tracking system for vehicles on the sales lot to allow salespeople quicker access, as well as monitor the activity of salespeople and cars each day. The 125-vehicle implementation provided the dealership higher visibility into its inventory movement, while also increasing sales by 10 percent. Hear about the challenges the dealership encountered with the deployment, and how it overcame them.

Dennis McGinn, CEO, Performance Analytics

12:30 pm


1:45 pm

The Value of Tagging Tires
Michelin has pioneered the development of an RFID transponder that can be embedded in tires during the manufacturing process. In this session, you will learn about the hallenges of tagging tires, issues surrounding identifying a single tire from among a group, as well as the benefits that can be achieved from tracking tires.

Patrick F. King, Global Electronics Strategist, Michelin

2:30 pm

Honda Transforms Production with RFID
Honda has deployed an RFID system at its plant in Atessa, Italy, to monitor the traceability of critical components, work-in-process and inventory replenishment. By replacing its paper-based component-tracking system with an RFID solution, it has reduced errors and improved production efficiency. Learn how the new solution was deployed, and how it improves Honda’s ability to provide suppliers with information about which parts are in stock, as well as quickly order new materials when inventory levels are low.

Angelo Coletta, RFID Project Leader, Parts Supply & Warehouse Manager, Honda Italia

3:15 pm

Refreshment Break

3:30 pm

An Update on Auto Industry RFID Standards
The Auto Industry Action Group (AIAG) has been working for several years to develop standards for using RFID technology within the auto industry supply chain. In this session, you will hear the latest updates on efforts to agree on both active and passive RFID standards.

Morris Brown, Program Manager, Material Management, AIAG

RFID Journal LIVE! 2008 is produced by RFID Journal, the World's RFID Authority.

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