RFID Journal LIVE! 2008 | | RFID in Packaging and Labeling - RFID Container Packaging, RFID Chips 
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RFID in Packaging and Labeling

Domino Intergrated Solutions Group\Sponsored by AIM North AmericaThis one-day preconference seminar is designed specifically for label converters, packagers, printing companies and others looking to understand the market opportunity for selling RFID labels, and how they can enter the market. The seminar will cover everything from market analysis to the actual manufacturing process. This is a unique opportunity to hear from the experts about inks for printing antennas, chip attachment options, label insertion, quality control and much more.

RFID Journal LIVE! preconference seminars provide in-depth information on specific aspects of EPC and RFID technologies. Attendees can choose to participate in one of these sessions prior to the opening of the main conference program. Preconference seminars are available through either the Full Conference Pass or Preconference + Exhibit-Only Pass.

April 16, 2008

11:00 am—Preconference
RFID in Packaging-The Pros and Cons of Embedding Tags
This session will feature a presentation of test findings and results of utilizing radio frequency identification in a packaging environment, including embedding and attachment options. It will also offer a discussion of best approaches for source tagging in such a setting, from both a functional and cost perspective.
Jeanne McCann, Senior Project Manager, RFID & Printed Electronics, Weyerhaeuser
11:45 am—Preconference
Moving to RFID-Enabled Packaging
Kimberly-Clark has been working with its packaging suppliers to embed UHF RFID transponders inside corrugated packaging for cases of products. Hear what the company and its partners learned, best practices for moving from EPC labels to embedded EPC transponders, and what packaging suppliers can do to help their customers make the transition.
John Onderko, Senior RFID Packaging Engineer, Kimberly-Clark
1:15 pm—Preconference
Selecting the Right Option for RFID Tagging
There are a wide variety of business reasons for tagging pallets, cases, items and assets—from retail compliance to end-to-end management of product manufacturing and delivery. And the options for deploying RFID—from subcontracting to service bureaus, to complete enterprise integration—are equally diverse. This presentation will provide an overview of RFID tagging options available from label converters, explaining how they relate to different business cases for using RFID. A well-known consumer products company will describe the execution options they piloted, and the rationale for the tagging option it currently uses.
David Uland, Senior Business Development Manager, WS Packaging
Brian Zeigler, Packaging Engineer, The Hershey Company
1:45 pm—Preconference
The Size of the RFID Market for Packaging and Label Converters
The opportunities for RFID in the packaging and labeling sector vary greatly depending on the angle one would want to enter the market from.  In this session, hear about the latest market analysis in the industry, where unique opportunities lie and what potential customers really want. 
Andrew Nathanson, Practice Director, AIDC/RFID Technologies & Retail Automation, Venture Development Corp.
2:30 pm—Preconference
Putting RFID Inside the Box

Integrating RFID transponders into packaging has been a challenge, but  Domino Integrated Solutions Group offers an innovative technology   called HIDE-Pack, designed to eliminate the need for a paper label by incorporating an RFID inlay within the packaging medium. A sustainable   approach to RFID-enabled packaging, the HIDE-Pack solution consists of   embedding an RFID inlay within the structure of a package, so that the inlay is not visible from either outside or inside the package. Thus,   the inlay effectively becomes an integral part of the packaging  medium. Learn how packaging companies can use this technology to   RFID-enable their packaging.
Paul de Blois, Vice President and General Manager, HIDE-Pack
B. Dwain Farley, CEO, Domino Integrated Solutions Group
3:30 pm—Preconference
Enhancing Smart Labels and Packaging
Technology providers are constantly improving their chip, antenna and inlay manufacturing processes to improve the performance of transponders embedded in lables and packaging, and to make the processes of creating and embedding labels more economical. In this session, hear from three leading RFID chip and inlay providers about their recent product enhancements, and learn how you and your customers can benefit from these offerings.
Andrew Nathanson, Practice Director, AIDC/RFID Technologies & Retail Automation, Venture Development Corp.
DJ Lee, Marketing Manager, Avery Dennison RFID
Tim Newsom, Manager, Worldwide Marketing Retail & Supply Chain, NXP Semiconductors
Jan Svoboda, Sales & Marketing Director, UPM Raflatac

April 17, 2008

Improving Airline Customer Service With RFID for Baggage Tracking
      Sponsored by: Alien Technology
Building an Intelligent Supply Chain Through Discovery Services
      Sponsored by: Afilias Limited
Examining Several Leading Manufacturing Case Studies
      Sponsored by: OATSystems
Case Study: Top Global Retailers Are Evolving to RFID
      Sponsored by: Checkpoint Systems
UHF Gen 2 for Item-Level Tagging of Retail Apparel
      Sponsored by: Impinj, Inc.
Case Studies: Improving Production Shipping and Receiving Processes With RFID
      Sponsored by: Blue Vector Systems
How Global Telematics Technologies Combined With Active RFID Deliver an ROI in Track and Trace
      Sponsored by: Wavetrend

April 18, 2008

How RFID-Enabled Applications Are Setting a New Bar for Operational Efficiencies
      Sponsored by: Xterprise
Mojix STAR System: Field Trial Results and New Possibilities for RFID
      Sponsored by: Mojix
Managing and Deploying Assets in Large-Scale Construction Projects
      Sponsored by: IDENTEC SOLUTIONS AG
Enabling RFID Mass Adoption Through the Microsoft BizTalk RFID Platform
      Sponsored by: Microsoft Corp.
How HP Gained Supply Chain Visibility Internally--and for Its Customers
      Sponsored by: Hewlett-Packard Co. (HP)
How to Use RFID as an Anti-Counterfeiting Measure
      Sponsored by: Alien Technology
How End Users Capture Value from RFID
      Sponsored by: NXP Semiconductors
Leveraging RFID Sensors and Printed Electronics in Pharmaceutical Packaging and Cold Chain Logistics
      Sponsored by: Information Mediary Corp.

RFID Journal LIVE! 2008 is produced by RFID Journal, the World's RFID Authority.

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