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AIDC 100 Strategic RFID Workshop

Radio frequency identification is part of a broader category of technologies that fall under "automatic identification and data capture," or AIDC. Because other AIDC technologies, including bar codes, have been so successful, AIDC professionals have gained a tremendous amount of knowledge about the pitfalls of implementing systems, the course standards development takes, ways of leveraging the new technology with legacy systems and how to take advantage of emerging opportunities to improve the synergy within and across business functions based on a variety of automatic identification technology solutions.

This uniquely interactive workshop is offered to augment the other "technically-focused" vertical market pre-conference sessions to allow end users to send a team member to understand the "strategic" approach to RFID technology adoption. Brought to you by the AIDC 100 organization of professionals who have significantly contributed to the growth and advancement of the AIDC industry, this workshop will provide you with insight on how you can avoid problems and save implementation costs by understanding the parallels of RFID by way of the lessons learned through the adoption of bar codes.

April 27, 2009

9:30 am

Coffee and Networking
Bring your challenges and questions, and let the AIDC experts respond live, one-on-one.

10:30 am

RFID Basics
New to RFID? Here's your opportunity to gain a basic introduction to the fundamentals of RFID. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC generation 2 standard, will be presented.

Mark Roberti, Founder and Editor, RFID Journal

11:15 am

Move to AIDC 100 Breakout Room

11:20 am

Welcome Remarks

David Allais, Founder and Chairman, Path Guide Technologies

11:25 am

Learning from History: How to Avoid RFID Implementation Missteps
Gain a perspective on how developers overcame key industry implementation issues to provide practical solutions for users, and how they relate to current RFID deployments. End users will discuss the adoption issues they faced when implementing new technologies, including bar codes, 2-D bar codes and RFID.

Richard Billo, Associate Dean of Engineering Research, University of Texas at Arlington
H. Sprague Ackley, Technologist, and AIDC 100 Member, Intermec Technologies
Clive Hohberger, Vice President, Technology, Zebra Technologies
Patrick F. King, Global Electronics Strategist, Michelin
Harry Ramsey, Senior Package Development Engineer, Purdue Pharma

12:25 pm

Getting Comfortable: The Role of Standards in Technology Adoption
Standards are critical to lowering the cost and increasing the benefits of RFID and other AIDC technologies. This session will explain why standards are so important, as well as the critical role they play in specific applications. Attendees will also receive a general overview of the various standards bodies, where standards are heading and how RFID standards overlap and intertwine with other AIDC standards.

Stephen Halliday, President, High Tech Aid

1:10 pm

Networking Luncheon: Open Dialogue With Speakers
Participants will be able to sit with the expert speakers of their choice, depending on topic interest. Table topics will be announced. What would you like to accomplish at the event, to take back to your business? Ask your questions, one-on-one, with industry experts, and meet your objectives in attending LIVE! 2009.

1:45 pm

Demystifying RFID and Automatic Identification Technologies
RFID is still viewed by many as mystifying and complicated, putting it outside the grasp of some companies that would otherwise benefit from its use. This session will explain the true simplicity of AIDC—data, structure, carrier—and how understanding this simplicity unlocks the ability to see the many ways in which the technology can benefit a company. Learn how you can transition from one AIDC technology to another, and how new and current technologies can co-exist.

John Hill, VP and AIDC 100 Member, Cypress Associates

2:30 pm

Crossing the Chasm
A panel of experts will engage attendees in an interactive, open format asserting contrasting positions: the Skeptic, the Champion and the Believer. This session will help you achieve an understanding of where the industry is at present—and where it's heading—by listening to diverse viewpoints. Following the panel discussion, attendees will be invited to participate in the conversation.

Richard Bravman, Chairman, President and CEO, Intelleflex Corp.
H. Sprague Ackley, Technologist, and AIDC 100 Member, Intermec Technologies
Kenneth Porad, Associate Technical Fellow and Program Manager, Boeing
Gerhard Schedler, President & CEO, IDENTEC SOLUTIONS AG
Joe White, COO, RFID Global Solution

3:15 pm

Networking Break

3:40 pm

Mapping the Future and Taking Advantage of AIDC Technology
It took 20 years for bar codes to become ubiquitous. Those who helped drive adoption by implementing new bar-code applications will discuss adoption models for RFID technology, provide a roadmap so companies know what to expect and when to invest, and lay out evolutionary milestones to watch for to ensure you are adopting at the right pace for your business.

Chris Hook, CEO, XIoT, Inc.

4:15 pm

AIDC 100 Strategic Workshop Concludes

RFID Journal LIVE! 2009 is produced by RFID Journal, the World's RFID Authority.

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