RFID Journal LIVE! Put RFID to Work
Put RFID to Work
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RFID Journal


Get More Out of RFID Journal LIVE! 2009
With Our Preferred PR Program

RFID Journal is committed to helping our sponsors and exhibitors get the most out of RFID Journal LIVE!, our annual RFID conference and exhibition. As such, we have developed a Preferred PR Partner Program with Spectrum Marketing & Communications, a leading communications company in the auto-ID field.

Under our exclusive arrangement, Spectrum Marketing is offering exhibitors and sponsors of RFID Journal LIVE! 2009 special discounts on the following services:

  • Customized Press Lists
    To help you receive coverage of new products, customer announcements or other news, Spectrum will develop a customized press list, including media outlets' postal addresses, editorial contacts by 'beat,' telephone numbers, fax numbers and e-mail addresses.
  • Press Releases
    At the event, Spectrum will draft and help place news announcements related to new products, personnel changes, new contracts, new technologies and patents, awards and honors, public appearances and speaking engagements, and other news.
  • Story Development and Placement
    Spectrum can provide project management, story profile development (case histories, news stories, best practices, company profiles, guest columns and so forth), customer interviews, article drafts, photography staging, press contacts and editorial placement.
  • White Papers
    Want to lure people to your booth? A white paper is a good draw. Spectrum can provide turnkey or a la carte services for researching, writing and/or pitching white papers. This may include re-purposing content for article submissions, webinars and other collateral material.
  • Sales Collateral
    Once you have visitors at your booth, you'll want to leave attendees with high-quality collateral. Spectrum can help you with concept development, copywriting, layout and design, production and printing for catalogs, brochures, product sheets, post cards and/or mailers, each customized to support your individual MARCOM objectives.
  • Press Meetings and Conferences
    Make the most of your time at the event by meeting with the press. Spectrum will help with strategic planning, press contacts, scheduling, project coordination, onsite representation (optional) and follow-up activities reporting.
  • Webcasting (on-site digital press conferences)
    Take advantage of the buzz of RFID Journal LIVE! while getting your message out beyond journalists covering the event by Webcasting a press conference live from the event.
  • Customer Research
    Want to know more about potential customers? Spectrum can create a wide variety of custom reports based on surveys and interviews of your key customers, channel partners and prospects. Research topics may include purchase motivations; "pain points" and challenges; product, service, support and communications preferences; and more.
  • Content Audit
    Spectrum will conduct an objective review and critical analysis of your company's Web site, public relations and sales collateral material. Upon completion of this audit, specific recommendations will be submitted, including key communications messages and topics for improving the effectiveness of your marketing communication materials and activities.

For more information, please contact Bob Basmadjian: (908) 823-9400 spectrum_marketing@earthlink.net


RFID Journal LIVE! 2009 is produced by RFID Journal, the World's RFID Authority.

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