Business Intelligence Reports for Exhibitors

RFID Journal is working with Lygase Consulting to provide a new type of lead-retrieval system that will provide a wealth of data regarding who visited your booth, as well as help you maximize your investment in the event.

Each exhibitor will receive complementary reports indicating:

• The number of people who visited your booth during the event
• The total number of unique visitors to your booth, by day or hour
• The average number of visits per hour
• The length of time visitors spent, on average, in your booth

A complete report can be purchased for $150. Each reports contains detailed data broken down into three critical categories:

Lead Analysis

• Who visited your booth during the event?
• Which specific visitors spent the most time in your booth?
• Which leads should be your highest priority (based on whether they are interested in your product, are from the right industry, have a budget and the amount of time they spent in your booth)?
• How long did target customers spend in your booth, on average?
• What percentage of visitors was from your target audience?

Competitive Analysis

• How many people in your target customer group visited your competitors' booths, but not yours?
• How long did people in your target customer group spend at your competitors' booths, on average?
• How many visitors did your competitors attract to their booth, on average?

Demographics

• What is the industry breakdown of visitors to your booth?
• Which geographic regions or countries were your visitors from?
• What type of visitors spent the most time in your booth?

We believe these reports will help you capture additional leads and better evaluate your efforts to attract attendees at RFID Journal LIVE! 2010.

If you would like to sign up to receive these reports for just $150, or request our standard lead-retrieval devices, please fill out the Lead Retrieval Scanner Rental form, and fax it to (817) 277-7616 no later than Apr. 7. Or, you can call (817) 277-7187.

Note: We will install a 10-inch by 10-inch patch antenna in each booth. These will be covered with black cloth so they will not be visible to attendees. The antennas will emit ultrahigh-frequency (UHF) energy, but have been tested in the vicinity of passive UHF systems and do not interfere with their ability to read tags. (Keep in mind that there will be a lot of noise in the exhibit hall from all of the demos taking place in other booths that might affect your reader's performance.) Selected booths will also be equipped with a power strip, rather than a two-plug outlet, and one of the sockets will be used by the event's administration to power the lead-retrieval system. Please do not unplug this strip.

If you have any questions or concerns, please contact Ross Holicker at (781) 455-1188, ext. 203.

Yours,

Mark Roberti
Founder and Editor
RFID Journal

RFID Journal LIVE! 2010 is produced by RFID Journal, the World's RFID Authority.