Feb 02, 2011
Most marketing budgets have been under pressure due to recent worldwide economic recessions. So now, more than ever, it is critical to have solid information and research on which to base your key marketing decisions. These are the only reports that rank the leading RFID brands and measure the impact of RFID marketing vehicles, so they provide RFID marketers with information critical to creating a killer, cost-effective RFID marketing strategy.
Each report is available for $899, or you can purchase both reports for $1099—a $600 savings! RFID Journal premium members save an extra 10% off all report prices. (Just log in before you make your purchase to automatically receive the discount.)
2011 RFID Brand Report
The 2011 RFID Brand Report, based on a survey of more than 500 RFID Journal readers, ranks the best-known and most respected companies in the RFID market overall, as well as in these critical market segments: passive tags and chips, passive readers, printer-encoders, active RFID systems and RFID software.
Brand awareness and product reputation are critical to any company's success, especially those in a complex niche market like RFID. As adoption of the technology accelerates, there is no doubt that a handful of leading players will dominate the landscape. They will be the "gorillas," to use a term coined by Geoffrey Moore, author of Crossing the Chasm, Inside the Tornado and other books about technology adoption. These winners will be difficult to displace once they have come to dominate a market segment. Those who spend wisely now in critical marketing channels will establish their brand and compete for gorilla status, and will be rewarded with market share and a loyal customer base. Those that remain largely unknown will likely go out of business, or be bought up for low earnings multiples. (View the contents page, with a complete list of charts and tables included in the report.)
Among the key questions answered by the 2011 RFID Brand Report are:
- What are the 10 most recognized RFID companies?
- How important is brand when making RFID purchasing decisions?
- Which companies do end users consider to offer the best RFID products?
- Which are the most recognized providers of passive chips and tags?
- Which are the most recognized providers of passive readers?
- Which are the most recognized providers of RFID label printer-encoders?
- Which are the most recognized providers of active RFID solutions?
- Which are the most recognized providers of RFID software and services?
- How do the top brands in 2010 compare to those in 2006 and 2009?
Purchase with the 2011 RFID Marketing Strategies Report and save $600.
2011 RFID Marketing Strategies Report
If an RFID marketer seeks to improve its brand awareness and reputation, or hold onto its current status as a market leader, how can it create a killer, cost-effective marketing strategy? By understanding the things that influence brand recognition and the sources of information that end users, potential end users, systems integrators, resellers and others use to make decisions. (Hint: Don't waste your money on social media—not yet, at least.)
The 2011 RFID Marketing Strategies Report is the only report that provides critical insights to guide marketers about their media placement, media mix and messaging decisions. This report provides an in-depth analysis of how end users, systems integrators and channel players learn about specific RFID products, and the sources of information they value most.
Based on a survey of more than 500 RFID Journal readers, the report includes nearly 50 figures illustrating the research habits of those influencing RFID purchasing decisions, including quantifying the value they place on specific sources of information (e.g., vendors, consultants and media), and which types of content and messages make the most impact. The report uncovers industry behavior and preferences to help marketers make more cost-effective media buying decisions covering all critical marketing channels, such as case studies, webinars, blogs and trade shows. Learn how those in the RFID market conduct their research, as well as the information sources they do and don't respect. (View the contents page, with a list of charts and tables included in the report.)
Among the key questions answered by the 2011 RFID Marketing Strategies Report are:
- What influences perceptions of RFID product and service providers?
- What RFID information resources did respondents access in the previous 12 months?
- What RFID information resources do respondents expect to use over the next 12 months?
- How important are the following sources for learning about RFID technology?
- RFID ID hardware or software vendors
- Consultants, integrators, resellers and other RFID vendor channel partners
- Trade magazines focused on RFID
- RFID industry trade associations
- Web sites, blogs and newsletters focused on RFID
- RFID trade shows
- Research and analyst firms
- Trade magazines focused on vertical industries or IT
- Web sites, blogs and newsletters focused on vertical industries or IT
- Vertical industry trade associations
- Social-media outlets
- How important are the following sources of information for learning about an RFID company?
- Its Web site
- Its case studies and customer profiles
- Consultants and systems integrators
- Its white papers
- Word-of-mouth
- Its direct-sales efforts
- Its training and workshops
- Its exhibits at RFID events
- Its webinars and webinar sponsorships
- Its newsletters
- Its online promotions
- Its print promotions
- Its blogs
- Its online communities
- How important are case studies for learning about RFID companies?
- How important are white papers for learning about RFID companies?
- How influential are market research reports on how an RFID company is perceived?
- How important are webinars and webinar sponsorships for learning about RFID companies?
- How important are the following for learning about an RFID company?
- Its training and workshops
- Its exhibits at RFID events
- Its speakers at RFID conferences
- How likely are respondents to attend an RFID industry trade show within the next 12 months?
- How likely are respondents to attend a vertical industry trade show within the next 12 months?
- How likely are respondents to attend an RFID vendor webinar within the next 12 months?
- How important is an RFID company's Web site for learning about that business?
- How important is an RFID company's blogs for learning about that business?
- How important is an RFID company's online communities for learning about that business?
- How influential is online community participation on a respondent's perceptions of an RFID company?
- How important are newsletters for learning about RFID companies?
- How many respondents used social media for learning about RFID technology in the past year?
- How many respondents plan to use social media within the next year for learning about RFID technology?
- How does advertising frequency influence how RFID companies are perceived?
- How do announcements and media coverage influence perceptions of RFID companies?
- How important are magazines for learning about RFID technology?
- How does coverage in analyst and research reports influences perceptions of RFID companies?
- How important is word-of-mouth for learning about RFID companies?
- How does brand influence on RFID purchasing decisions?
- What influences positive perceptions of RFID companies?
- How does having standards-compliant products influence perceptions of RFID companies?
- How do patents held or IP positions influence perceptions of RFID companies?
- How does the comparative size of an RFID company influence perceptions vs. RFID experience?
- How do various types of experience influence perceptions of RFID companies?
- How do referrals from colleagues influence how respondents perceive RFID companies?
- How do technology and integration partners influence perceptions of RFID companies?
- How does having a sole focus on RFID influence perceptions of RFID companies?
- How does a vendor's sensitivity to privacy issues influence perceptions of that company?
Purchase with the 2011 RFID Brand Report and save $600.
For more information about the reports or additional services, e-mail cusotmerservice@rfidjournal.com, or call +1 (631) 249-4989.
Note: The 2011 RFID Brand Report and 2011 RFID Marketing Strategies Report are electronic documents. Upon purchase, you will be e-mailed a copy that you can view and print.