RFID Journal LIVE! Put RFID to Work

RFID Journal


Lead Generation and PR Assistance

Deadline: ASAP, through Apr. 10, 2010

RFID Journal is committed to helping our sponsors and exhibitors get the most out of RFID Journal LIVE!, our annual conference and exhibition.

We have selected Spectrum Marketing & Communications, a leading communications company in the auto-ID field, as our Preferred Marketing and Communications Partner for the event.

Under our exclusive agreement, Spectrum will offer sponsors and exhibitors special discounts on the following services:

Content Audit and Strategic Planning
Spectrum will conduct an objective review and critical analysis of your company's Web site, public relations and sales collateral materials. Upon completion of this audit, specific recommendations will be submitted, including key communications messages and topics for improving the effectiveness of your marketing communication materials and activities.

White Papers
Want to lure visitors to your booth? A white paper is a good draw. Spectrum can provide turnkey or a la carte services for researching, writing and/or pitching white papers. This may include re-purposing content for article submissions, webinars and other collateral material. After the event, feel free to submit your white papers for publication in RFID Journal's online white paper library, freely accessible to our readers.

Case Histories
Spectrum can provide complete end-to-end project management including arranging customer interviews, preparing article drafts, staging photography, and securing placement of your case history in both print and electronic media.

Research Studies
Want to know more about potential customers? Spectrum can create a wide variety of custom reports based on surveys and interviews of your key clients, channel partners and prospects. Research topics may include purchase motivations, pain points and implementation challenges, product, service, support and communications preferences, and more.

Sales Collateral
Once you have visitors at your booth, you'll want to leave attendees with high-quality collateral material. Spectrum can help you with concept development, copywriting, layout & design, and production of catalogs, brochures, product sheets, videos and podcasts—each customized to support your individual MARCOM objectives.

Press Releases
In preparation for the event, Spectrum will write and help place news announcements related to new products, personnel changes, new contracts, new technologies and patents, awards and honors, public appearances, speaking engagements, and other news.

Press Meetings and Conferences
Make the most of your time at LIVE! 2010 by meeting with the press. Spectrum will help with strategic planning, press contacts, scheduling, project coordination, onsite representation (optional) and follow-up activities reporting.

For assistance with all of your RFID Journal LIVE! 2010 lead generation and public relations needs, contact Bob Basmadjian at Spectrum Marketing & Communications: (908) 823-9400 or spectrum_marketing@earthlink.net

RFID Journal LIVE! 2010 is produced by RFID Journal, the World's RFID Authority.

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