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Executive Strategy

Senior executives at companies in every industry are faced with a challenge: how to deploy RFID in a way that reduces costs, improves efficiencies and helps them today, while also enabling them to meet long-term goals. In this track, some early adopters will share their secrets for creating a well-thought-out strategy and executing it effectively.

April 15, 2010

11:30 AM—Breakout Session
Air Canada Cargo Pilots RFID to Track Cargo and Mail
Air Canada Cargo has been conducting a pilot to test RFID edge-layer and messaging capabilities that, when implemented, would provide the infrastructure and applications necessary to perform real-time tracking of shipments with minimal human intervention, as well as provide end users with a single interface, and send tracking information to postal authorities. This presentation will provide a pilot overview, including objectives and potential solutions.
Andre Forest, Manager, Cargo Information and Technology, Air Canada Cargo
Barbara Johnston, General Manager of Postal Affairs, Air Canada Cargo
Real-Time Visibility in Aerospace Manufacturing
      Sponsored by: RFID Global Solution
Increasing ROI and Value by Leveraging Breakthroughs in UHF Technology
      Sponsored by: SAIC
Building the Lean Enterprise
      Sponsored by: Xterprise
Improve Business Processes With High-Memory Passive Worldwide RFID Chips and Tags
      Sponsored by: Marubeni Chemix Corp.
Streamlining IT Asset Management With RFID
      Sponsored by: Hewlett-Packard Co. (HP)
Achieving Real Business Value From RFID—Why You Should Act Now
      Sponsored by: NXP, OmniID and Zebra Technologies
3:00 PM—Breakout Session
McKesson's Strategy for the Future
McKesson has been at the forefront of RFID activity in health care since 2004. The company originally viewed RFID as a means of achieving regulatory compliance, but now seeks ways to improve the efficiency and accuracy of its high-volume distribution operations by leveraging serialization and GS1 standards. Hear about the opportunities RFID presents to organizations, and the challenges executives face when presenting this innovative concept to management for funding.
Ron Bone, Senior VP, Distribution Support, McKesson
• Results from a project to identify how trading partners can more effectively manage the cold chain through distribution to customers 
• The future of RFID and EPC technologies at McKesson
3:50 PM—Breakout Session
Managing Risk in RFID Projects
The application of emerging technologies within an organization always carries considerable risks, These are compounded in RFID projects because users are faced with risks associated with choosing the right type of RFID and with ensuring the right data can be collected and integrated with existing systems. This session will discuss what the risks of an RFID project are, and how an organization can minimize them and increase the probability of success for RFID projects.
Mike Riseborough, General Manager of Building and Facilities Maintenance, Greater Toronto Airports Authority
Keith Sheardown, General Manager, Technology Solutions, Bombardier Transportation
Pankaj Sood, Founder, McMaster RFID Applications Lab

April 16, 2010

12:00 PM—Breakout Session
Building a Business Case for RFID: From the Basement to the C-suite
An investment in RFID has the potential to save money, minimize waste and improve employee efficiency in any organization. This presentation will discuss one hospital's experience in developing a business case with a positive return on investment to fund and implement RFID. Learn how different stakeholders were brought into the project to ensure success.
Terri Simpson-Tucker, RN, MSN, Assistant Administrator of Support Services , Kaiser Permanente San Jose Medical Center
• Strategies to help build political backing for an RFID project
• How to overcome barriers from blockers, as well as gain stakeholder buy-in and acquire financial backing for purchase.
2:00 PM—Breakout Session
RFID Mastermind Panel: How to Get Your RFID Project Approved
Even RFID projects that deliver significant benefits sometimes receive no funding due to competing projects, internal politics and other issues. In this session, a panel of end users who have successfully launched RFID deployments discuss how they presented the projects to senior management, as well as the strategies they adopted to get buy-in and funding. Learn what works, and what mistakes to avoid.
Pankaj Sood, Founder, McMaster RFID Applications Lab
Dr. David Bostwick, CEO & CMO, Bostwick Laboratories
Ray Lowe, Senior Director of Enterprise Clinical Implementation (EHR) and Acute Care Strategy, Dignity Health
Jeremy Mercer, ,
Curt Smith, Director of Applications, Chief Technology Office, BP
Scott Wilson, Director of Sales Operations, Medtronic
2:50 PM—Breakout Session
Investing in RFID
The Dayton RFID Convergence Center (DRCC) provides business acceleration and intelligence to entrepreneurs and early-stage companies in the RFID, sensor, data-management and mining technology industries. In this session, hear how the DRCC is part of a regional effort to grow the emerging RFID sector in southwestern Ohio. A panel of experts with real-world experience will discuss how the center is accelerating the formation and growth of early-stage RFID technology ventures.
Bradley C. Proctor, Executive Director , Dayton RFID Convergence Center
• How to obtain funding for an RFID project
• Insight into identifying compelling RFID technology

RFID Journal LIVE! 2010 is produced by RFID Journal, the World's RFID Authority.

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