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Recorded Case Studies DVDs

RFID in Retail and Apparel Presentations

The editors of RFID Journal have created a DVD with 21 presentations on the use of RFID in the retail and apparel sectors, plus four videos of live demonstrations.

This DVD contains PowerPoint presentations recorded at events hosted by RFID Journal.

RFID in Retail and Apparel Presentations on DVD
Moving the Industry Forward: The Item-Level RFID Initiative

A coalition of industry groups, including retailers, manufacturers and other retail associations, have teamed up to create the Item-Level RFID Initiative, in order to provide recommendations for EPC tagging at the item level, to be used by retailers and their suppliers. Members of the group are developing measurable value propositions for retailers, suppliers and other stakeholders, as well as standards-based guidelines and business practices for each use case to support industry rollout. In this session, a panel comprising leading retailers will discuss some of the research done under the Item-Level RFID Initiative, where retailers see benefits, and why there is interest in moving the industry forward together under the initiative.

• Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University

• Myron Burke, Director, Store Innovation and Electronic Product Code, Wal-Mart Stores
• Steve Karrmann, Director, Supply Chain, EDI & RFID Supplier Support, JC Penney Company

•Chuck Lasley, Director of Merchandising and Supply Chain Applications, Dillard's
• Pam Sweeney, SVP Logistics Systems, Macy's 

Update on the Item Level RFID Initiative

The Item Level RFID Initiative (ILRI) is an industry effort spearheaded by VICS, GS1 US and GS1 Canada. Its aim is to develop measurable value propositions for retailers, suppliers and other stakeholders, as well as standards-based guidelines and business practices for each use case to support industry rollout. A group of leading retailers, manufacturers, suppliers, industry associations, technology providers and academia will define a strategy for the phased introduction of this technology within the global supply chain. In this session, hear about the progress of the ILRI to date, as well as planned efforts to enable the use of EPC RFID technologies to enhance efficiencies for all stakeholders.

• Patrick Javick, VP of Industry Engagement, Apparel and General Merchandise, GS1 US

RFID Journal Award for Best Implementation: Gerry Weber International

Gerry Weber International has introduced an RFID solution that integrates RFID tags into its product-care labels so clothing items can be tracked from factories to multiple warehouses and on to 200 stores.


Using RFID to Improve Order Management and Inventory Accuracy

Liverpool, a Mexican department store chain, is receiving tagged shipments from more than 2,300 suppliers who send their products in tagged plastic totes to the company’s main distribution center, where passive (UHF) tags are read. The data is used to confirm receipt and ready goods for distribution to retail stores. In this session, hear how 200 suppliers that ship goods in single-use cardboard cartons are also tagging their shipments, thus enabling the firm to leverage its RFID infrastructure for all incoming products at the DC.

• Oswaldo Romero Martinez, Logistic Department Project Leader, Liverpool

Adding Value Through RFID

German apparel retailer s.Oliver Bernd Freier GmbH & Co. KG explored RFID's effects in the retail environment by performing a proof-of-concept project in selected stores. The initiative's main focus was to determine the technology's benefits within a store environment. In this presentation, learn how the system was implemented, and hear the important lessons learned. The presenter will discuss the project's results, and show a video detailing the implementation.

• Dr. Martin Gliesche, Senior Consultant, TAILORIT GmbH

Boosting Sales With RFID

Izzy’s Ice Cream Café, an ice-cream parlor in Saint Paul, Minn., is using an RFID system to help inform customers about its ever-changing menu of flavors—with updates available in near-real time—and to provide a quick and easy way to keep the store's signage up to date. With the RFID system, the shop launched a special page on the company's Web site listing all available flavors, updated every three minutes. The store also utilizes social-media tools, such as Twitter and Facebook, to alert customers when a flavor becomes available. Hear how RFID has proven itself to be a great way for Izzy’s to improve its customer engagement, while also deepening the customer loyalty it has cultivated over the years.

• Jeff Sommers, Owner, Izzy's Ice Cream Café

Using RFID to Reduce Theft

Gerry Weber International, a German manufacturer of women's fashions, is applying EPC Gen 2 RFID tags to the 25 million garments it produces annually. The company is also rolling out RFID technology at 150 of its company-owned retail stores in Germany and abroad. The application is designed to improve the efficiency of its incoming goods and inventory processes, and to function as an electronic article surveillance (EAS) system.


G&P Net Uses RFID to Protect Its Brand and Improve Logistics Management

Garment manufacturer G&P Net is employing RFID at its four distribution centers in Italy to control distribution and combat gray-market sales, which tarnishes the image of a product and costs the manufacturer millions of euros in reduced product value and legal fees. Learn how G&P Net uses RFID to optimize logistics processes, to protect its trademark and track a specific item’s shipment route, enabling it to track which retailer received each item.

• Otello Azzali, Vice President, Aton SpA 
• Luca Isidori, ICT Manager, G&P Net

Charles Vogele Group Tracks Apparel Items From Production to Point of Sale 

Charles Vogele Group, a European fashion retail chain and 2009 RFID Journal Award winner, has deployed one of the world's first end-to-end supply chain tracking solutions at the item level. In this keynote presentation at RFID Journal LIVE! 2009, the VP of Group Supply Chain Management explains why the company deployed the RFID system, how it works and how the company is benefiting from the improved supply chain visibility and inventory accuracy it provides.

• Thomas Beckmann, VP, Group Supply Chain Management, Charles Vogele Group, 

Retail/Supplier Panel: RFID in the Supply Chain (Audio Only)

A number of retailers have plans to track individual apparel items to improve inventory accuracy within stores. In this session, several retailers currently employing radio frequency identification will discuss how they plan to use the technology, and what they will require from suppliers. In addition, several suppliers already shipping at the item level will share their lessons learned.

• Mark Roberti, Founder and Editor, RFID Journal

• Myron Burke, Director, Store Innovation and Electronic Product Code, Wal-Mart Stores
• Jay Craft, VP Product Development, VF Jeanswear

• Chuck Lasley, Director of Merchandising and Supply Chain Applications, Dillard's

How LAWSGROUP Leveraged RFID in Its Manufacturing Operations

LAWSGROUP, one of the largest apparel manufacturers in Hong Kong, supplies clothes for major specialty stores, such as the Gap, JCPenney and American Eagle Outfitters. It has introduced a short-range RFID solution in its manufacturing operations. The system tracks work-in-process from fabric cutting and sewing to quality control and shipment. This enables the company's production planning team to make real-time decisions regarding each order lot, which is critical in an industry with extremely short product life-cycles. This video explains how the system works.

Making the Business Case for Item-Level Tagging

Retailers of all types can benefit from deploying item-level tagging. What is the potential impact on ROI? This session will explain the benefits and costs studied in real-world settings, by the University of Arkansas’ RFID Research Center. Hear how RFID can be employed as an electronic article surveillance technology; for more frequent, efficient and accurate inventory counting; to reduce out-of-stocks; to determine the accuracy and efficiency of shipping; and to examine more useful information to benefit both companies and customers.

• Bill Hardgrave, Director, RFID Research Center, University of Arkansas 

The Business Case for RFID in Retail Apparel

RFID Journal has conducted extensive research to understand the business case for RFID in apparel retail, and to create metrics that companies in that sector can use to determine the likely return on investment they could achieve by employing the technology to manage store inventory. In this session, we will explain the data used, and walk attendees through the financial model. Those in attendance will receive a copy of the report on which the presentation will be based, as well as an interactive spreadsheet they can utilize to explore the benefits they can expect to receive, based on their own store size, number of units, margin, labor costs and other inputs.

• Mark Roberti, Founder and Editor, RFID Journal 

Formulating a Scalable RFID Source-Tagging Strategy

Major apparel suppliers are asking two things as they put large-scale RFID tagging programs in place: What is the most efficient and cost-effective way to apply and encode RFID tags, and what value can be extracted from a tag within a supplier's domain? This session will explain the interdependence of these two questions, and analyze the full range of RFID source-tagging implementation options in that context. From service bureau to bulk-encoding, there are several proven approaches with different strengths. The goal of this session is to help apparel suppliers ask the right questions as they determine how to implement a competitive RFID strategy.

• Larry Arnstein, Senior Director Business Development, Impinj, Inc.

Getting the Business Case Right for RFID in Retail

Each of the more than 100 RFID retail programs worldwide is driven by business conditions that are as unique as the companies themselves. In this session, learn how a flexible simulation-based approach can help you see RFID's impact on your business. The speaker will demonstrate a range of retail profiles in specialty, mass-market and mid-market apparel for replenishment, as well as fashion-oriented categories. By rapidly exploring different deployment scenarios, you can understand the connection to quantitative business results. For example, the presenter will show how factors like handheld and fixed read points, or weekly vs. daily inventory counts, contribute to on-shelf availability for your customers. These examples will help you gain insight into the best way to incorporate RFID into your operations.

Larry Arnstein, Senior Director Business Development, Impinj, Inc.

RFID Software and Systems Integration

Retailers and apparel suppliers have questions about how to integrate RFID software into their existing systems. This session will explain how to do so cost-effectively, and how the resultant data can be used to drive business value. In addition, the presenter will discuss what information needs to be on the tag, and why.

• Zander Livingston, CEO and Co-founder, Truecount Corporation

Apparel Source-Tagging Study—Comprehensive Use Cases

Radio frequency identification has moved beyond retailer studies focused on in-store perpetual inventory, and has now spread to extensive supplier source tagging. The University of Arkansas recently concluded a six-month supplier use-case investigation aimed at listing the potential tactical and strategic upstream benefits of using RFID for apparel source tagging. The results of that study, as well as insight into the next phase of the project, will be presented in this session.

• David Cromhout, RFID Research Center Lab Director, University of Arkansas 

Complete Item-Level Source-Tagging Systems That Work and Scale

As a growing number of retailers require item-level tagging of apparel, suppliers are challenged with implementing a source-tagging strategy and technology implementation. This webinar presents solution options and lessons learned from a team that worked together and led the way in production source-tagging initiatives across many vertical markets, bringing that experience to market by delivering item-level source solutions for retail apparel suppliers.

• Dean Frew, CEO, Xterprise
• Victor Vega, Marketing Director, Alien Technology

• Carolyn M. Ricci, Senior Product Manager for RFID, Zebra Technologies

Choosing Tags and Protecting Customer Privacy

This session will explain the different types of RFID tags (wet inlays, labels and so forth) used on apparel, and explore the different options for applying tags to apparel items. The presenter will explain the different features of UHF tags, including privacy features, and how to choose the proper tag for your needs.

• Mark Roberti, Founder and Editor, RFID Journa

RFID Source-Tagging Options

Companies have four options for RFID-tagging items: ordering tags from a service bureau; overprinting and encoding RFID hangtags or labels with an RFID printer and appropriate software at their own facilities; mass-encoding items in a carton; or applying separate RFID tags at their own distribution facilities, associated to each item's UPC code, before the goods are shipped to stores. In this session, learn the details of each approach, as well as the pros and cons.

• Raj Jayaraman, Director of Solutions and Market Development, Checkpoint System 

Encoding Serialized Data in RFID Apparel Tags and Labels

Unlike bar codes, which can only identify a SKU number or product type, RFID tags combine a product code with a serial number to uniquely identify each item. This unique number allows tags to be read multiple times during inventory without confusion or inaccuracy. Properly writing or "encoding" these unique EPC numbers into RFID tags, either before or after they are applied to items, is essential. Traditionally, encoding was combined with variable data-printing processes, but there are other options. In this session, the presenter will discuss the full range of encoding methodologies, outlining what to consider when choosing the right solution for your business.

Larry Arnstein, Senior Director Business Development, Impinj, Inc. 

Demonstration Videos
GS1 US RFID Apparel Demo: Manufacturing Station

In this live demonstration on the show floor at RFID Journal LIVE! 2011, Avery Dennison, Argo Wireless and Zebra Technologies show how labels with embedded EPC Gen 2 RFID tags can be printed and encoded with unique serial numbers, and be applied to individual items of clothing. This demo shows how readers at a packing station can verify that the proper items and quantities were picked before shipping the goods on to a distribution center.

GS1 US RFID Apparel Demo: Distribution Station 

In this demonstration, conducted live on the show floor at RFID Journal LIVE! 2011, Tagsys illustrates how a shipment from manufacturing can be received into inventory at a distribution center, using either a tunnel or handheld reader. The firm also shows how its Fashion Inventory Tracking System can be used to pick an order, verify its accuracy and create an advanced shipping notice. In addition, Avery Dennison shows how the mobile system can be utilized to re-tag a product if tags have been lost. Items are read by an Impinj portal before being shipped to a store.

GS1 US RFID Apparel Demo: Retail Store Station

In this demonstration, conducted live on the show floor at RFID Journal LIVE! 2011, Avery Dennison and its partner, Tyco Retail Solutions, show how goods are received automatically into inventory as they arrive at the back of a store, as well as after being checked against an advance shipping notice, and how the system can alert staff members when items need to be replenished immediately. The companies also demonstrate how RFID improves many of the common tasks employees perform, such as cycle counting. In addition, Seeonic demonstrates how its intelligent shelf unit alerts employees to potential out-of-stock situations.

Using RFID to Take Inventory in an Apparel Store

On Sept. 30, 2010, RFID Journal visited a store in Fidenza, Italy, where the University of Parma's RFID Lab has been conducting a trial to determine RFID's impact on inventory accuracy, replenishment in an apparel store. Researcher Rossano Vitulli demonstrated how an employee can take inventory with a fixed reader adapted to work as a mobile reader. This edited video shows that he was able to inventory more than 2,000 items in less than 15 minutes.

See Complete Agenda »

RFID Journal LIVE! 2012 is produced by RFID Journal, the World's RFID Authority.

All conference sessions are subject to change, and RFID Journal reserves the right to alter dates, programs and speakers at any time, as circumstances dictate. Sessions without assigned speakers indicate a target topic; every effort will be made to ensure that a program of equivalent standard and value is available.

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