Paula Giovannetti
Program Manager, Global Merchandising and Operations and AIDC 100 Member, Best Buy

Paula Giovannetti's background includes 25 years in vendor compliance, data quality, supply chain management and automatic-identification technologies. She was instrumental in bringing mobile codes to Best Buy, where consumers now have the ability to link SKUs at every store to an interactive online experience while visiting one of the retailer's locations. Mr. Giovannetti is a member of the AIDC 100 Leadership Council, and the 2011 winner of the prestigious Don Percival Award, in recognition of outstanding contributions to the advancement of automatic identification and mobility solutions.