RFID Journal LIVE!

RFID Journal


Item-Level Retail and Apparel Workshop

Presented in
partnership with:
Sponsored By:
Avery Dennison Retail Branding and Information Solutions

Retailers worldwide are employing RFID to track individual items, improving inventory accuracy and enabling them to have products on shelves when customers want to buy them. In this workshop, you will hear where the benefits are and how to achieve them—plus, you’ll get an update on the VICS Item-Level RFID Initiative, which is helping to develop standard ways of deploying the technology and best practices.

RFID Journal LIVE! preconference seminars provide in-depth information regarding specific aspects of EPC and RFID technologies. Attendees can choose to participate in one of these sessions prior to the opening of the main conference program. Preconference seminars are available through an All-Access, Conference + Preconference or Preconference + Exhibit-Only Pass.

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April 3, 2012

10:30 AM—Preconference
RFID Basics
New to RFID? This optional session for all preconference attendees provides an introduction to the fundamentals of the technology. The differences between the various classes of tags will be explained, including active and passive systems, and the need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session will also include a brief overview of the EPCglobal network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of EPC RFID, including the latest EPC Gen 2 standard, will be presented.
Mark Roberti, Founder and Editor, RFID Journal
• A general understanding of the various types of RFID systems and their applications
• An understanding of the different components of an RFID system and how they fit together
11:30 AM—Preconference
Getting Started: Key Considerations For RFID Pilots and Deployments
Retailers looking to pilot or deploy radio frequency identification should ask many questions, such as: What categories should be considered? How many items should be tagged in order to gain insight into a business case? How many stores must be included in a pilot or early deployment? Who tags items, and when does this take place? And what read points are required? In this session, the answers to these and many other questions pertaining to a successful pilot or early-stage deployment will be explored.
Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University
12:00 PM—Preconference
Update on the Item Level RFID Initiative
The Item Level RFID Initiative (ILRI) is an industry effort devoted to developing measurable value propositions for retailers, suppliers and other stakeholders, as well as standards-based guidelines and business practices for each use case to support industry rollout. A group of leading retailers, manufacturers, suppliers, industry associations, technology providers and academia will define a strategy for the phased introduction of this technology within the global supply chain. Hear about ILRI's progress to date, as well as planned efforts to enable the use of EPC RFID technologies to enhance efficiencies for all stakeholders.
Joseph Andraski, President & CEO, VICS
Patrick Javick, VP of Industry Engagement, Apparel and General Merchandise, GS1 US
12:15 PM—Preconference
RFID Solutions for Item-Level Retail Tracking
RFID technology providers have developed solutions designed for suppliers looking to tag individual items. In this session, hear from three companies offering item-level tagging solutions that could reduce the complexity of tagging individual items.
Dr. Bill Hardgrave, Dean and Wells Fargo Professor, College of Business, Auburn University
Rick Bauer, Director of Product Management, RFID,Retail Information Services Group, Avery Dennison
Susan Flake, Director, RFID Business Development, Motorola
McLeod Williamson, RFID Business Development, Zebra Technologies
1:00 PM—Preconference
Working Lunch: The True State of RFID Adoption in Retail
Item-level tracking via RFID has garnered a tremendous amount of attention lately, as a growing number of high-profile retail brands commit to and deploy the technology. Despite the hype and continued deployments, however, it is difficult to determine what is really happening in the market. During this presentation, obtain up-to-date estimates and forecasts from VDC Research Group regarding the RFID item-level tracking market.
Michael Liard, VP of Auto-ID and Data Capture, VDC Research
Andrew Nathanson, Manager, Market Research & Planning , Zebra Technologies
•     The key benefits that retailers are achieving via radio frequency identification
•     The latest issues, forces and trends influencing the evolution of this market
1:45 PM—Preconference
Comprehensive Analysis of RFID Performance in Retail Stores: What Can a Retailer Expect?
The University of Arkansas' RFID Research Center has completed detailed analysis of the EPC read environments of multiple different retailers’ stores.  The study, comprising thousands of hours of exhaustive data capture and analysis of tagged items in actual retail store implementations, contains information regarding data-capture rates and performance of the current generation of RFID technology. Process issues that  retailers might address to achieve better EPC performance are quantified, including: supplier source tagging, label attachment, returns, in-store tagging, store environment, tag performance, reader performance, scanning, associating RFID information and more.
Justin Patton, RFID Research Center Managing Director, University of Arkansas
2:30 PM—Preconference
How to Tag Items and Manage Tag Serialization
There are many things to consider when it comes to EPC-tagging individual items, including tag selection, location and attachment, as well as the serialization of tag IDs. This session will take attendees through the steps required to successfully tag items, and explain the different options for tagging and the fundamentals of managing serialized product identifiers. What's more, the speakers will cover the correct questions to ask retailer partners and tag providers, to ensure that you tag correctly and cost-effectively in order to get the most out of your EPC-tagging program.       
David Cromhout, RFID Research Center Research Director, University of Arkansas
Michele Southall, Director, Implementation Support, GS1 US
3:15 PM—Preconference
3:30 PM—Preconference
Bloomingdale's Case Study
After conducting a major pilot, Bloomingdale's plans to move toward the tagging of apparel items. Hear how the pilot was run, some of the key learnings and how the firm plans to move forward.
Roger V. Blazek, VP, Shortage Control, Omni Channel, Bloomingdale's

See Complete Agenda »

RFID Journal LIVE! 2012 is produced by RFID Journal, the World's RFID Authority.

All conference sessions are subject to change, and RFID Journal reserves the right to alter dates, programs and speakers at any time, as circumstances dictate. Sessions without assigned speakers indicate a target topic; every effort will be made to ensure that a program of equivalent standard and value is available.

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