RFID Journal LIVE!

RFID Journal



Retail and apparel companies have been among the early adopters of RFID technologies, both internally and within their shared supply chains. Many businesses are already seeing benefits, and are prepared to share their insights about those benefits, as well as the implementation issues they needed to address before achieving them.

Hear from Mark Roberti, the founder and editor of RFID Journal, how RFID is benefiting the retail industry, and how you can learn more from the leading end-users at the tenth annual RFID Journal LIVE!, being held Apr. 3-5, 2012 in Orlando, Fla.

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April 4, 2012

1:30 PM—Track Session
RFID-Enabled Stores Produces Quick ROI for American Apparel
American Apparel, a vertically integrated clothing manufacturer and retailer is increasing the total number of RFID-enabled stores operated by the company up to 100. The firm, which attributes improved stock levels and store performance to the technology, has already deployed radio frequency identification at 50 of its retail stores, most located in the United States. After analyzing initial results, the firm reports that it is realizing an ROI on RFID-enabled stores within six months. Learn how the stores are using the RFID system to decrease shrinkage, improve stock levels and reduce employee turnover.
Stacey Shulman, VP of Technology, American Apparel
• Why the RFID-enabled stores are outperforming the non-RFID stores
• How the use of RFID has changed the internal culture, since employees understand that items are precisely tracked, which diminishes their chances of getting away with theft
2:20 PM—Track Session
Going Mobile at Best Buy: Enhancing the Customer Experience With QR Codes
Mobile codes provide consumers with the best of both worlds. Using their smartphones, they now have access to the rich data available online, plus an in-store experience that includes seeing and trying on products, asking experts for help and buying products for immediate use. Retail channels are blending, making it more important than ever to understand multi-channel marketing. Best Buy employs QR codes—a type of two-dimensional bar code designed to transmit information to a mobile device via a camera—on store shelf tags and in advertising inserts, to offer consumers a self-paced, personal, interactive shopping experience. This case study will discuss Best Buy's mobile code journey.
Paula Giovannetti, Program Manager, Global Merchandising and Operations, Best Buy
• The increased importance of data accuracy
• The components of a mobile commerce initiative
• Lessons learned while deploying emerging technologies
3:10 PM—Track Session
Increasing Sales With an RFID-Enabled Loyalty Program
The Tampa Bay Lightning, an NHL hockey team, is using an RFID-based loyalty program for its season-pass holders, nearly doubling the number of customers using such passes in just one year. The solution—which features passive 13.56 MHz tags sewn into Lightning jerseys worn by fans, in addition to RFID readers deployed at concession stands and stores—allows a user to receive discounts every time he or she buys food, beverages or souvenirs, such as team apparel, at the St. Pete Times Forum stadium, in Tampa, Fla. The Bolts, as the team is commonly known, are using jerseys with RFID tags sewn into the garments, along with 200 fixed readers at point-of-service locations throughout the stadium. When season passes went on sale for the 2011-12 season, jersey buyers were notified about a new program whereby fans wearing the shirts could use them to receive 25 percent discounts on food and beverages purchased at the home stadium's concession stands, as well as 35 percent discounts on merchandise. Learn how users first selected a jersey that was a good fit, then provided his or her name and e-mail address, which employees input into the software, residing on the Bolts' back-end database. The staff then read the tag on the selected jersey, linking its tag's unique ID number with that individual's data.
Brad Lott, Executive VP of Service and Operations, Tampa Bay Lightning
• The benefits of using an RFID solution not only to provide discounts, but also to help management better control activity at concession stands and in stores, by knowing which products are being purchased, when this occurs and the amount bought by each customer
• Future uses, including helping the team to gain a better comprehension of how the services are being utilized by season-pass holders

April 5, 2012

12:00 PM—Track Session
Reducing Out-of-Stocks With RFID
The University of Parma's RFID Lab has completed the second phase of a project designed to test radio frequency identification's potential to increase turnover rates at retail and manufacturing organizations, by reducing and preventing out-of-stocks on store shelves. A variety of food and fast-moving consumer goods companies participated, including Auchan, Coop-Centrale Adriatica, Conad, Danone, Lavazza, Nestlé, Parmalat and Parmacotto. Indicod-Ecr, GS1's Italian representative, also took part in the research, and provided Electronic Product Code (EPC) standards developed by EPCglobal. The project mainly involves Auchan's distribution center, located at Calcinate (Bergamo, Italy), and at two of its retail hypermarkets. The DC affixed EPC Gen 2 RFID tags to approximately 5,000 cases of a panel of 60 fresh and dry goods. Learn how the pilot focused on the stores' replenishment processes, and how RFID was used to monitor stock levels, both in the stores' back rooms and shop areas, to reduce product shrinkage, as well as to optimize on-shelf inventory levels.
Antonio Rizzi, Ph.D., Full Professor - Industrial Logistics and Supply Chain Management, University of Parma
• How RFID can be used in the prevention of out-of-stock events, as well as to potentially reduce product shrinkage and inventory levels
 • Using the EPCglobal network for real-time monitoring and managing of supply chain processes, and for increasing store turnover
2:00 PM—Track Session
Adding Value to the Customer Experience With RFID
Players at TopGolf, an RFID-enabled golf entertainment complex located in Allen, Texas, have been viewing their golfing scores on LCD screens, based on RFID readings of the balls they hit. TopGolf's entertainment complex includes a variety of golf-related games, as well as food, beverages, and events or private parties. Many of its guests are new to golf, and value the overall entertainment experience. Thus, the company has made a point of providing something beyond a simple driving range or golf course. The solution uses passive EPC Gen 2 ultrahigh-frequency (UHF) RFID technology to measure the distance that each ball travels, as well as keep score for every player. The RFID solution employs tags embedded in golf balls, and includes 50 readers, used in conjunction with eight-port multiplexers. Altogether, the facility has 548 read points installed throughout the complex, at ball dispensers located in hitting bays, as well as along the 240-yard-long fairway. Learn how the RFID system manages more than 10,000 ball reads per hour when the complex is operating at full capacity.
Chris Wagner, P.E., Research and Development Engineer, TopGolf
• How TopGolf integrated RFID equipment into its mechanical systems, including a machine to test tag functionality within each ball, a ball dispenser at each hitting station, and a ball-capture system that stops and reads the ball after it is hit
• How the system met the company's desire to upgrade the automated scoring system with off-the-shelf components
2:50 PM—Track Session
Comprehensive Analysis of RFID Performance Within Retail Stores: What Can a Retailer Expect?
The University of Arkansas' RFID Research Center has completed a detailed analysis of the EPC read environments of various retailers' stores. The study, comprising thousands of hours of exhaustive data capture and analysis of tagged items within actual retail store implementations, contains information regarding data-capture rates and the performance of the current generation of RFID technology. Hear the study's results, and learn about the process issues that retailers might need to address in order to achieve better EPC performance, including supplier source tagging, label attachment, returns, in-store tagging, store environment, tag performance, reader performance, scanning, associating RFID information and more.
David Cromhout, RFID Research Center Research Director, University of Arkansas
Justin Patton, RFID Research Center Managing Director, University of Arkansas

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RFID Journal LIVE! 2012 is produced by RFID Journal, the World's RFID Authority.

All conference sessions are subject to change, and RFID Journal reserves the right to alter dates, programs and speakers at any time, as circumstances dictate. Sessions without assigned speakers indicate a target topic; every effort will be made to ensure that a program of equivalent standard and value is available.

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