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Branding, Lead Generation and PR Assistance

Deadline: ASAP, through Apr. 26, 2013

RFID Journal is committed to helping our sponsors and exhibitors get the most out of RFID Journal LIVE! 2013, our 11th annual conference and exhibition.

We have selected Spectrum Marketing & Communications, which is celebrating 20 years as a leading communications company in the automatic-identification field, as our Preferred Marketing Partner for the event. Under the terms of our agreement, Spectrum is offering special discounts on the following branding, lead-generation and public relations services:

Key Messaging Review
Spectrum will conduct an objective review and critical analysis of your company's key messaging. Upon completion, specific recommendations will be submitted, including key talking points and communications topics for improving the effectiveness of your company’s messaging at the conference.

White Papers
Want to lure visitors to your booth? A white paper is a good draw. Spectrum can provide turnkey or a la carte services for researching, writing and/or pitching white papers. This may include re-purposing content for article submissions, webinars and other collateral material. After the event, feel free to submit your white papers for possible publication in RFID Journal's online white paper library, freely accessible to our readers.

Case Histories
Spectrum can provide complete end-to-end project management, including arranging customer interviews, preparing article drafts, staging photography, and securing placement of your case history—in both print and electronic media.

Research Studies
Want to know more about potential customers? Spectrum can create a wide variety of custom reports based on surveys and interviews of your key clients, channel partners and prospects. Research topics may include purchase motivations; pain points and implementation challenges; product, service, support and communications preferences; and more.

Sales Collateral
Once you have visitors at your booth, you'll want to leave attendees with high-quality collateral material. Spectrum can help you with concept development, copywriting, layout and design, and production of catalogs, brochures, product sheets, videos and podcasts—each customized to support your individual MARCOM objectives.

Press Releases
In preparation for the event, Spectrum will write and help place news announcements related to new products, personnel changes, new contracts, new technologies and patents, awards and honors, public appearances, speaking engagements, and other news.

Press and Analyst Briefings
Make the most of your time at LIVE! 2013 by meeting with the press and industry analysts.  Spectrum will help with strategic planning, outreach, scheduling, project coordination, onsite representation (optional) and follow-up activities reporting.

For assistance with all of your LIVE! 2013 branding, lead-generation and public relations needs, contact Spectrum Marketing & Communications' Bob Basmadjian at (+1) 908-823-9400 or spectrum_marketing@earthlink.net.


See Complete Agenda »

RFID Journal LIVE! 2013 is produced by RFID Journal, the World's RFID Authority.

All conference sessions are subject to change, and RFID Journal reserves the right to alter dates, programs and speakers at any time, as circumstances dictate. Sessions without assigned speakers indicate a target topic; every effort will be made to ensure that a program of equivalent standard and value is available.

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