Research, Branding, Lead Generation and PR Services

RFID Journal is committed to helping our sponsors and exhibitors get the most out of RFID Journal LIVE! 2014, our 12th annual conference and exhibition.

We have selected Spectrum Marketing & Communications, a leading communications company in the automatic-identification (auto-ID) field, as our Preferred Marketing Partner for the event. Under the terms of our agreement, Spectrum is offering special discounts on the research, branding, lead-generation and public relations services described below. We advise exhibitors to engage Spectrum as early as possible to get the most value out of these services.

Demand Generation Assessment
Spectrum's demand generation assessment provides a detailed report on the health of your lead lifecycle and delivers prioritized recommendations for actionable improvements to optimize lead flow, close nurture gaps, improve technology performance and increase ROI through higher conversion rates. Central to the report is an assessment of your company's marketing and sales process, as well as a high-level analysis of your online marketing content. Spectrum's team of researchers and consultants will review your lead management process and evaluate your website's content for its ability to connect with buyers and key influencers of your products and services; providing specific recommendations such as key messaging and thought leadership content for improving your company’s awareness, consideration and conversion of prospects.

Research Services and Programs
Want to know more about potential customers, have market sizing and forecast requirements, and receive customized research or market opportunity assessments to support your strategic goals and objectives? Spectrum can create a wide variety of custom reports based on surveys and interviews of your key clients, channel partners and prospects. Research topics may include market trends and growth drivers; purchase motivations; pain points and implementation challenges; product, service, support and communications preferences; and more.

Specific research services and programs include:

  • Custom research reports and studies
  • Off-the-shelf research reports and studies (as available)
  • Survey design, development and execution
  • Market sizing and forecasting
  • Market opportunity assessment models and matrices
  • Stakeholder and customer mapping and profiling
  • Value chain assessments
  • Go-to-market evaluations
  • Buyer personas for content marketing planning
  • Thought leadership content
  • Strategic partner evaluation
  • M&A support and due diligence

Analyst Advisory Services
Spectrum offers Analyst Advisory Services that connect clients with analysts offering deep domain expertise and insights. Analyst Advisory sessions are informal yet structured and candid interactions with research and consulting team members. This direct, topic-specific counsel complements our research services by providing an opportunity to discuss a broad range of market issues, trends and dynamics. Spectrum's clients set the agenda and discussion topics based on their needs. These sessions typically last an hour and are available on demand. Blocks of Analyst Advisory time are also available and can be used by a client at any time during a 12-month period. These services are ideal for Tier-1 organizations, small-and-medium enterprises, financial institutions and investors, channel entities and others.

White Papers
Want to lure visitors to your booth? A white paper is a good draw. Spectrum can provide turnkey or a la carte services for researching, writing and/or pitching white papers. This may include re-purposing content for article submissions, webinars and other collateral material. After the event, feel free to submit your white papers for possible publication in RFID Journal's online white paper library, freely accessible to our readers.

Case Histories
Spectrum can provide complete end-to-end project management, including arranging customer interviews, preparing article drafts, staging photography, and securing placement of your case history—in both print and electronic media.

Sales Collateral
Once you have visitors at your booth, you'll want to leave attendees with high-quality collateral material. Spectrum can help you with concept development, copywriting, layout and design, and production of catalogs, brochures, product sheets, videos and podcasts—each customized to support your individual MARCOM objectives.

Press Releases
In preparation for the event, Spectrum will write and help place news announcements related to new products, personnel changes, new contracts, new technologies and patents, awards and honors, public appearances, speaking engagements, and other news.

Press and Analyst Briefings
Make the most of your time at LIVE! 2014 by meeting with the press and industry analysts. Spectrum will help with strategic planning, outreach, scheduling, project coordination, onsite representation (optional) and follow-up activities reporting.

For assistance with all of your LIVE! 2014 branding, lead-generation and public relations needs, contact Spectrum Marketing & Communications' Bob Basmadjian at (+1) 864-868-0202 or