RFID Journal Names Spectrum Marketing & Communications Its Preferred Partner for 2014 LIVE! Event

The agreement provides exhibitors with support services to improve brand awareness, media exposure and lead-generation capabilities.

SUNSET, S.C.RFID Journal has designated Spectrum Marketing & Communications as the Preferred Marketing and Communications Partner for its 12th annual conference and exhibition, RFID Journal LIVE!, which will be held on Apr. 8-10, 2014, at the Orange County Convention Center, located in Orlando, Fla. The agreement provides exhibitors with the ability to leverage Spectrum's deep domain expertise, contacts and capabilities to help support their research, branding, public relations and lead-generation activities—before, during and after the event. Spectrum will also provide PR and media relations services to the conference.

"Spectrum has been providing marketing services to companies in the automatic-identification industry for more than 20 years, so we are pleased to be able to give our exhibitors the option to use Spectrum’s services and expertise at a special rate," said Mark Roberti, RFID Journal's founder and editor. "I hope that exhibiting companies will take advantage of this opportunity to raise awareness of their solutions among our attendees.

Under the terms of the agreement, Spectrum is available to help LIVE! exhibitors with pre-show research, consultation and strategic planning, content development, and media and analyst outreach, both onsite and post-event. Spectrum is offering exhibitors the following marketing services, designed to support small, medium and large companies alike:

» Research
» Consultation
» Strategic planning
» Content audit
» Key messaging
» Press releases
» White papers
» Case histories
» Sales collateral
» Press and analyst briefings
» Story pitching and placement

"For more than 20 years, Spectrum Marketing & Communications has been providing suppliers of data-capture, mobility-computing and wireless technologies with timely, high-quality marketing communications services," said Bob Basmadjian, the company's founder and principal. "Experience, performance and value are the reasons so many leading firms in the AIDC space have selected Spectrum as their marketing partner of choice—and we are pleased to once again partner with RFID Journal LIVE! to offer our expertise and services to their exhibitors and sponsors."

Organizations interested in learning more about Spectrum's service offerings can visit www.rfidjournalevents.com/live/for-exhibitors/pr-services.

About RFID Journal
RFID Journal is the leading source of news and information regarding radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights and information about vendor solutions. This has made RFID Journal the most relied-upon and respected RFID information resource, serving the largest audience of RFID decision makers worldwide—online and at face-to-face events. For more information, visit www.rfidjournal.com.

About Spectrum Marketing & Communications
Spectrum Marketing & Communications is a boutique marketing communications firm specializing in the automatic identification and data-collection (AIDC) market. Unlike other firms, Spectrum’s account team comprises senior-level AIDC industry researchers, strategists, writers and media practitioners. This deep domain expertise and hands-on business model enables Spectrum to deliver outstanding results and superior client service at an affordable price. Spectrum offers a wide variety of services, including research, consultation and strategic planning, content development, public relations, media buying, and complete graphic design and production. For more information, visit www.spectrum-marketing.net.