This two-day track will feature case studies of new and innovative uses of RFID technology in a variety of industries. Stay abreast of products and applications that are changing the way in which companies do business, and be the first to see cutting-edge research from labs around the world.

Apr. 9 10:45 AM

Solution Provider Session: How RFID Solutions Drive New Business Benefits

RFID hardware has become more reliable over the past few years, enabling companies to take advantage of RFID data in new and powerful ways. Software solutions are enabling firms to reengineer processes and deliver more value. Learn how businesses are leveraging these new capabilities.
Moderator: Mark Roberti, Founder and Editor, RFID Journal
  • Alan Sherman, Sr. Director of Global Marketing, OATSystems, a division of Checkpoint
  • Darryn Prince, Managing Director for RFID, Microelectronics Technology, Inc (MTI)
  • George Brody, CEO & President, GlobeRanger, a Fujitsu Company
Apr. 9 1:30 PM

The Internet Underwater: Monitoring Undersea Conditions With Acoustic Networks

State University of New York researchers in Buffalo are testing a wireless underwater network of nodes that chirp acoustic, rather than RF, transmissions from lake or ocean floors to a receiver on the water's surface, and then forward that data to the Internet via a cellular connection. The underwater nodes transmit at 11.5 kHz, forming a network that forwards data over the course of potentially many miles, back to a receiving node linked to software on a back-end system at the water's surface. When sensors, such as temperature-measurement devices, are built into or wired to the unit, that unit can then transmit information regarding changes in the water. Learn how the system could eventually enable scientists to predict tsunamis or other natural disasters, as well as locate underwater oil or natural gas sources, or to monitor fish and marine mammals within the vicinity.
Speaker: Tommaso Melodia, Associate Professor, University of New York at Buffalo


  • How the system enables users to access real-time data from under water via a computer or smartphone
  • How a variety of underwater sensors could be wired to—or be built into—the units, thereby sending data such as water flow or temperature changes
Apr. 9 2:20 PM

Retailer Increases Customer Engagement With Bluetooth Beacons

Lifestyle retailer Alex and Ani has deployed Bluetooth beacon technology at all 40 of its branded stores as a means of better reaching out to customers with a "virtual tap on the shoulder." In so doing, the multi-channel retailer hopes to better engage with customers, by sharing content and sending data directly to their mobile phones while they shop. The solution consists of one to three beacons at each store that transmit a unique ID number to customers' phones. If a shopper has the In-Store Explorer application running on his or her handset, that individual can receive product information on the phone, based on the in-store location of that beacon (and, thus, that customer), while the store can collect information regarding customer interest and traffic. Learn how the technology enables the retailer to get customers' attention as soon as they arrive, and to help them find the products they seek.
Speaker: Ryan Bonifacino, VP of Digital Strategy, Alex and Ani, LLC
Apr. 9 3:10 PM

Using RTLS to Improve Security

At Idaho's Skyview High School, when teachers and staff members have a possible emergency on their hands, they use a real-time location system (RTLS) to indicate the nature of the problem and their location, thereby making response times faster than for traditional methods of placing phone calls or calling for help. Approximately 100 employees at the high school wear Wi-Fi badges that can be used to call for help in the event of a security threat or medical emergency, and also trigger a lockdown. Learn why the facility opted to install the system, along with IR beacons, in order to help its resource officer and other staff members identify not only the nature of an emergency, but also its location. And hear how the system uses a color-coded solution to identify and prioritize the emergency's nature.
Speakers: Bradley Ford, School Resource Officer, Skyview High School; Mandy Petty, School Counselor, Skyview High School


  • The financial benefits of using a solution that works in conjunction with the existing Wi-Fi network
  • Future uses, including the option of installing the system across the school district
Apr. 9 4:00 PM

What's New, Now and Next for RFID and Related Technologies

Innovation. It's an often overused term bandied about in technology sectors. But what is innovation's true meaning in the world of RFID and related technologies? After 15 years following the markets for RFID, contactless technology, NFC, RTLS and the Internet of Things, an analyst shares his thoughts and perspectives about innovation in the RFID sector, and discusses what is new, now and next for the market in 2014 and beyond. This session will address several key questions, including in which directions the markets, applications and trends for RFID, RTLS, NFC and the IoT are headed. Find out what roles these technologies play in the lives of citizens, consumers and corporations today—and in the future. Learn how RFID and related technologies are supporting the concept, definition and delivery of Internet of Things solutions.
Speaker: Michael Liard, Industry Analyst, Consultant
Apr. 10 9:00 AM

Embedding RFID Chips in Paper Reduces Costs and Fraud

A North Dakota State University spinoff is commercializing technology to embed ultrathin RFID NFC chips within flexible substrates, such as paper. This will enable secure, zero-profile, integrated solutions that will reduce RFID implementation costs and fraud in labels, tags, packaging materials and various types of paper documents.
Speakers: Dr. Val R. Marinov, CTO, Uniqarta, Inc; Ronn Kliger, CEO, Uniqarta, Inc


  • Insights into how this novel manufacturing technology can reduce costs and fraud in a variety of applications
  • An understanding of how ultrathin electronic ICs can be embedded in paper
Apr. 10 9:45 AM

Going to New Heights With RFID

Princeville Ranch Adventures offers eco-adventures on the north shore of Kauai, in the Hawaiian Islands, and zip-lining has become its most popular attraction. Partnering with Snapsportz, a company specializing in capturing professional action images, Princeville Ranch Adventures is deploying RFID tags to trigger cameras positioned along the zip-line course so they can take photos of guests in action. The solution consists of an automated, outdoor camera system and a custom iPad retail solution that enables zip-liners to capture images of their experience, and to seamlessly share them on Facebook. Each camera on the course has a sensor that can read RFID tags on guests' helmets. As zip-liners pass by each camera, the RFID technology triggers a series of shots that are instantly relayed to an onsite fulfillment computer. At the conclusion of the course, guests can enter their helmet number on an iPad kiosk to view, purchase and share their photos. Learn how Snapsportz overcame the deployment challenges presented by the course's rugged conditions to provide a near-flawless image-capture system on the zip-line course.
Speaker: Ben Kottke, CEO, Snapsportz, Inc.