RFID Journal LIVE! 2014TracksTechnology and Infrastructure

Technology and Infrastructure

RFID is a technology that provides wireless identification of individuals and assets. Working in conjunction with an organization's information technology (IT) infrastructure, RFID-enabled solutions can be used to improve such business processes as inventory management and visibility into an enterprise's information systems. This conference track will take an in-depth look at the elements of an RFID infrastructure, including tags and readers, as well as the roles they play. Track sessions will demonstrate how radio frequency identification is being used effectively, and provide details regarding case studies and ongoing projects at various organizations.

Apr. 9 10:45 AM

Solution Provider Session: Secure Connections for a Smarter World through Trusted Solutions with RFID, NFC and Secure ID

Secure connections for a smarter world, that’s the NXP mantra – In this world of the ‘Internet of Things’, our daily lives are becoming more convenient, mobile and fast-paced; leading to a need for solutions that can provide seamless interaction while also providing unmatched security with each transaction. In the recent months we have learned about several major security breaches, with retailers and online companies compromising the identities of tens of millions of consumers resulting in hundreds of millions of dollars in fraud. NXP’s renowned market expertise of world-class security, continual innovation and unmatched contactless performance, provides solutions to retailers and consumers to help overcome these security concerns. NXP's wide array of leading RFID, NFC and Secure ID solutions are the answer to your ‘Secure Connections for a Smarter World’!
Speaker: Suresh Palliparambil, Director of Sales and Business Development, Americas, NXP Semiconductors
Apr. 9 1:30 PM

RFID Center of Excellence: HP and Flextronics Drive End-to-End RFID Developments in Brazil

HP outsources its manufacturing and distribution processes all over the world, with Flextronics International as its partner in Brazil. Jointly, HP and Flextronics developed the RFID Center of Excellence (RFID CoE), exclusively dedicated to the development and application of RFID technology. During this session, the presenter will share what has been done in terms of R&D at the RFID CoE, as well as review current projects and discuss what lies ahead regarding RFID implementation trends, perspectives and challenges.
Speaker: Armando Lucrecio, RFID Center of Excellence Manager, RFID Center of Excellence, FIT, Institute of Technology
Apr. 9 2:20 PM

Transforming Retail With RFID and Big Data

The convergence of RFID, social media, proximity awareness and omni-channel selling is changing retailing in profound and unexpected ways. This session will cover case studies from several retailers that have combined RFID data with information from social media, proximity beacons, brick-and-mortar store sales and and online sales to develop deep and predictive insights for the organizations, using Big Data techniques. The convergence of this data provides information that enables marketing groups to measure the effectiveness of their messaging and campaigns, operations teams to optimize staffing, buyers to understand trends and improve product sales forecasts, merchandising teams to have the necessary visibility to improve product placement effectiveness, and business executives to have e-commerce style statistics for their brick-and-mortar stores. Learn how your company can leverage these strategies to grow the bottom line.
Speakers: Stacey Shulman, Strategic Technical Advisor for Emerging Technologies and former CIO, American Apparel; Mary Murphy-Hoye, Senior Principal Engineer, Retail Solution Division, Intel Corporation
Apr. 9 3:10 PM

Establishing a Secure Chain of Custody With RFID

University College Dublin (UCD) and University of South Florida (USF) have joined forces to develop a tamper-proof, cloud-based RFID traceability system, tailored toward the food industry. Initial pilot projects are focused on the poultry industry, and cover production from processing plant to consumer. The system is based on a combination of RFID temperature-logging and geo-locationary systems, cloud-based decision-support systems and smartphone technology, collectively known as CyberBar. Researchers are now testing epi-biometrics on chicken fillets. Learn how the CyberBar solution relies on a combination of RFID and smartphone technologies to facilitate the provision of temperature and location details at the batch level, thereby establishing a secure chain of custody from processing plant to consumer.
Speakers: Dr. Ismail Uysal, Director of RFID Lab for Applied Research and Assistant Professor, University of South Florida ; Ultan McCarthy, Manager, IMaR (Intelligent Mechatronics & RFID) Technology Gateway


  • The benefits provided by end-user businesses-to-business access, facilitated via epi-biometrics associated with individual chicken fillets using cloud-based information platform smartphones
  • How access to the information is accessible to consumers at the store level, empowering consumer choice through the availability of real-time information about the food on smartphones
Apr. 9 4:00 PM

Building a Flexible RFID Data Infrastructure

Many businesses enter into an RFID implementation plan hoping to realize significant cost savings, supply chain visibility and efficiency gains. But achieving those goals may be difficult, as there are many application-development, integration and deployment challenges. Developing an RFID infrastructure can be complicated and time-consuming. This session will provide the practical knowledge you need to move ahead with a realistic delivery plan.
Speaker: Ken Traub, President, Ken Traub Consulting LLC


  • How to choose the proper data infrastructure
  • Overcoming application-development, integration and deployment challenges
Apr. 10 9:00 AM

Moscow Metro Uses RFID-Enabled Tickets to Improve Customer Experience

Moscow, the capital of the Russian Federation, may well be one of the world's 10 most congested cities. The Moscow Metro typically carries 9 million passengers daily and, to help solve the congestion problems, has implemented a universal transportation contactless-payment system that can accommodate more than 50 types of RFID-enabled tickets. The newly introduced universal rechargeable commute RFID card, known as "Troika," has sold more than 1 million units in just the first 10 months since its introduction. Learn how Moscow Metro incorporates 13.56 MHz paper labels into its paper tickets, which are used once and then discarded by riders at the end of each trip. The ticket's RFID tag, which complies with the ISO 14443 RFID standard, is read at the gate as each passenger enters a subway platform.
Speaker: Olga Kazanskaya, Chief of Revenue Section, State Enterprise, Moscow Urban Transport
Apr. 10 9:45 AM

How to Choose the Right RFID Technology for Your Needs

There are many different types of RFID technology. There are different types of active RFID, passive RFID and battery assisted tags. Different systems perform differently depending on the frequencies they use and other factors. Some systems are suitable for tracking objects at short range, others at long range. In addition, RFID is often combined with sensors and with other technologies, such as infrared and GPS. In this session, you will learn how to determine which technology is right for your application, the key considerations to take into account and additional factors that need to be considered.
Speaker: Mark Roberti, Founder and Editor, RFID Journal