Aug 24, 2015In this Gimbal-sponsored white paper, IMMR's Phil Hendrix outlines the potential of MOHBE (mobile and out-of-home, powered by beacons) technology for advertisers, mobile app publishers and OOH media properties, covering the following key topics: industry leaders' perspectives on OOH, mobile and beacons; a primer on what beacons are and how they work; the five stages of mobile, beacon and OOH integration; why OOH stands out in a crowded media landscape; how advertisers, mobile app partners and OOH media can capitalize on the opportunity; and the challenges that advertisers and the OOH ecosystem must address. (23 pages)
Watch this Space: How Mobile and Beacons Are Enhancing the Value of Out-of-Home Media for Advertisers and Mobile App Partners
SEND IT YOUR WAY
ASK THE EXPERTS
ASK A QUESTION FOR OUR EXPERTS
ASK THE EXPERTS
View previous question answers »