Branding, Lead Generation and PR Services

RFID Journal is committed to helping our sponsors and exhibitors get the most out of RFID Journal LIVE! 2016, our 14th annual conference and exhibition. Our marketing services team can assist with your branding, lead-generation and public relations needs. Please email as early as possible to learn more about pricing and how to get the most value out of these services.

Lead Generation Assessment
We can assess your company's marketing and sales process, as well as provide a high-level analysis of your online marketing content and your events lead-generation strategy. Our review will include recommendations for increasing brand awareness, improving your lead management process, improving your website content and recommending ways to connect with buyers and recommenders of your products and services at events.

Research Services
Want to know more about potential customers, market sizing, and receive customized research or market opportunity assessments to support your strategic goals and objectives? We can create a wide variety of custom reports based on surveys and interviews of your key clients, channel partners and prospects. Research topics may include market trends and growth drivers; purchase motivations; pain points and implementation challenges; product, service, support and communications preferences; and more.

White Papers
Want to lure visitors to your booth? A white paper is a good draw. We can provide turnkey or a la carte services for researching, writing and/or pitching white papers. This may include re-purposing content for article submissions, webinars and other collateral material. After the event, feel free to submit your white papers for possible publication in RFID Journal's online white paper library, freely accessible to our readers.

Sales Collateral
Once you have visitors at your booth, you'll want to leave attendees with high-quality collateral material. We can help you with concept development, copywriting, layout and design, and production of catalogs, brochures, product sheets, videos and podcasts—each customized to support your individual objectives.

Press Releases
In preparation for the event, we can help place news announcements related to new products, personnel changes, new contracts, new technologies and patents, awards and honors, public appearances, speaking engagements, and other news on the LIVE! event web site.

Press and Analyst Briefings
Make the most of your time at LIVE! 2016 by meeting with the press and industry analysts. We can help with strategic planning, outreach and scheduling.

Interested in something else? We can create a customized plan to suite your needs. For assistance with all of your LIVE! 2016 branding, lead-generation and public relations needs, contact Sonja Valenta at