Technology and Infrastructure
RFID is a technology that provides wireless identification of individuals and assets. Working in conjunction with an organization's information technology (IT) infrastructure, RFID-enabled solutions can be used to improve such business processes as inventory management and visibility into an enterprise's information systems. This conference track will take an in-depth look at the elements of an RFID infrastructure, including tags and readers, as well as the roles they play. Track sessions will demonstrate how radio frequency identification is being used effectively, and provide details regarding case studies and ongoing projects at various organizations.
May 4 › 11:00 AM
Increasing Passive UHF RFID Read Speed
The efficiency of an RFID system can be measured by the amount of time required to read all available tags in the application environment. When multiple tags try to communicate with an RFID reader at the same time, tag collision occurs, which leads to failed communications and reduced system efficiency. In high-tag-density settings, such as in apparel stores, this creates a challenges. Hear how a new approach, which can be used with any Gen 2-compliant reader and tags, can increase overall system efficiency by as much as 7.5 percent.
Speaker: Dr. Ismail Uysal, Director of RFID Lab for Applied Research and Assistant Professor, University of South Florida
May 4 › 11:50 AM
Solution-Provider Sessions - GlobeRanger-Fujitsu and Tyco Retail Solutions
Open to all conference attendees, these sponsor-led sessions feature some of the industry's most innovative solutions. Hear real-life examples of successful deployments, including in-depth discussions of both time-tested and emerging solutions.
Speakers: Dan Dalton, Sr. Director, Marketing and New Product Development, Fujitsu Frontech North America; Randy Dunn, National Sales Director, Tyco Retail Solutions
May 4 › 12:30 PM
Lunch in RFID Journal LIVE! Exhibit Hall
May 4 › 3:00 PM
Building a Flexible RFID Data Infrastructure
Many businesses launch an RFID implementation with the aim of realizing significant cost savings, as well as supply chain visibility and efficiency gains. But achieving those goals sometimes proves to be difficult, because there are many application-development, integration and deployment challenges, and companies often don’t spend enough time developing a good plan. This session will provide the practical knowledge you need to move ahead with a realistic and practical approach to developing an RFID infrastructure.
Speaker: Ken Traub, President, Ken Traub Consulting LLC
May 4 › 3:50 PM
Best NFC Deployment
This award will be given to the end-user company that has demonstrated the best use of Near Field Communication (NFC) for consumer or other applications. The finalists, selected by an independent panel of judges, will each have 15 minutes to make a presentation. They are: CBRE, for its use of NFC tags in London’s CityPoint office building to track keys, monitor security patrols and secure entrances and exits to the building; Evenko, for its use of NFC to create a heightened, connected, interactive and social-media worthy experience for patrons during Canada’s largest music festival; Target, for its use of NFC in its Target Wonderland popup store to transform the in-store shopping experience.
Speaker: Pat Sandrin, Senior Project Manager, Marketing, Evenko
May 4 › 4:40 PM
Preventing Data Breaches With RFID
Many data breaches begin when hard drives are not properly destroyed, and the data is stolen. TechR2, a provider of onsite data-destruction and IT asset-retirement services, is placing metal tags on the data-bearing devices in the data center, capturing the device's serial number and location. When the hard drive is replaced, the RFID-tagged unit is placed within the locked TechR2 TAB Appliance for safe containment within the data center. The TAB Appliance has an RFID reader that captures the deposit and e-mails alerts regarding the movement of a data-bearing device, enabling customers to immediately become aware of any discrepancies.
Speaker: Charles Robbins, Director of Research and Development, TechR2
May 5 › 9:00 AM
RFID Shipping Solution Delivers Improved Efficiency for Online Retailer
Extra Optical, a discount eyewear provider that sells eyeglasses manufactured in Asia, is using an RFID-based shipping solution to automatically track every pair of glasses it ships to customers, and to trigger a notification to each customer when his or her shipment is about to be delivered to that person's home or office. Based in Norway, the firm sells as many as 2,500 to 3,000 pair of glasses during a busy month, with each pair typically shipped in a small package. Learn how the solution enables Extra Optical to track each item without the exorbitant cost of a tracking service employing bar codes.
Speaker: Øystein Sandø, CEO, Extra Optical
May 5 › 9:45 AM
NASA Monitors Launch Environment With RFID
The National Aeronautics and Space Administration is employing RFID to capture data regarding vibration, as well as gauge acoustic emissions, during rocket launches at Florida's Kennedy Space Center (KSC) and Cape Canaveral Air Force Station. Hear how NASA uses the data to gain a greater understanding of the sound waves emitted from launches, and to better predict any potential damage that the waves might cause to equipment and structures within the area. Learn how NASA is using the technology on the International Space Station (ISS), and how a similar system can help companies reduce defects.
Speaker: Dr. Ravi Margasahayam, Aerospace Engineer, Safety, International Space Station (ISS), NASA
May 5 › 10:30 AM
Bluetooth Low Energy: Simple Low-Cost RTLS Replacement or Complex Problem?
With the ratification of the current Bluetooth Low Energy standards back in 2010, a rapidly expanding number of BLE components (tags and transceivers) have been released for use with microprocessors, such as Arduino and Raspberry Pi. The presenter of this session will discuss lessons learned, false starts and observations from the attempts at using low-cost BLE hardware. Gain an understanding of the advantages of BLE, the various pieces of hardware encountered, and what ultimately worked and failed.
Speaker: Kevin Berisso, Ph.D., Director, AutoID Lab, University of Memphis