RFID Journal LIVE! 2017Preconference SeminarsPackaging and Label Converter Workshop

Packaging and Label Converter Workshop

With RFID technology becoming increasingly important in many industries, companies across the world are requesting smart labels and packaging to identify and track assets. This workshop, presented by Avery Dennison, will offer advice on how to build a successful RFID strategy to meet your customers’ needs. Experts will explore the trends and demands shaping the future of RFID and provide insights into selecting the appropriate inlays, best practices for the converting process and how to test whether converted labels are functioning properly before they are shipped.

Attendees with an All-Access or a Preconference + Exhibit-Only Pass can choose to participate in any preconference seminar. Download a PDF of the full conference agenda.

May 9 10:30 AM

RFID Basics

New to RFID? This optional session for all preconference attendees provides an introduction to the fundamentals of the technology. The differences between the various classes of tags will be explained, including active and passive systems, and the need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session will also include a brief overview of the EPCglobal network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of EPC RFID, including the latest EPC Gen 2 standard, will be presented.
Speaker: Mark Roberti, Founder and Editor, RFID Journal
May 9 11:30 AM

The RFID Market—Why It Represents an Enormous Opportunity

Radio frequency identification technology has been around for years, but the market is starting to take off. This session will explain what forces are driving adoption in retail, the food sector and other areas. The presenter will provide insight into key case studies and explore trends for RFID growth and the potential size of the market during the next five to 10 years.
Speaker: Jeremy Schenof, Senior Director, Global RFID Solution, Avery Dennison RFID
May 9 12:15 PM


May 9 1:00 PM

Developing a Successful RFID Business Strategy

RFID can be perceived as a complex technology, Avery Dennison will demonstrate how partnering with the right company can alleviate your preconceptions. In this session you will learn that the right solution for one market is not necessarily right for another. Avery Dennison will provide top tips on how to establish the business case for RFID, discover how to identify markets ripe for growth, establish a clear ROI for the markets you serve and develop products that will meet your customers' needs.
Speaker: Jeremy Schenof, Senior Director, Global RFID Solution, Avery Dennison RFID
May 9 1:45 PM

Selecting Inlays and Chips

Choosing the right inlay and microchip to power an RFID tag is among the most critical decisions that converters need to make for each customer. The right chip depends on the amount of memory, privacy features and other capabilities your customer might need. The proper inlay depends on the application needs, the read distance required and other factors. Learn how to sort through the options and select the appropriate transponder and inlay for your customer’s needs.
Speaker: George Dyche, Director, RFID Innovation & Product Management, Avery Dennison RFID
May 9 2:30 PM


May 9 2:45 PM

The Converting Process

This session will walk attendees through the converting process, highlighting critical issues, such as protecting the inlay, at each step. Learn how to successfully integrate passive RFID transponders into almost any label or packaging product- without compromising on aesthetic.
Speaker: George Dyche, Director, RFID Innovation & Product Management, Avery Dennison RFID
May 9 3:30 PM

Quality Control

One of the keys to developing a successful RFID packaging or label-converting business is to deliver transponders that work consistently. Quality control after the converting process is critical. Learn best practices on how your company can ensure products are 100 percent verified to provide high reliability in the converted products it delivers.
Speaker: DJ Lee, Director, Global RFID Channel Sales, Avery Dennison RFID
May 9 4:15 PM

Preconference Ends