RFID Journal LIVE! 2017SessionsImproving Sales Through RFID Empowered Visual Merchandising

Improving Sales Through RFID Empowered Visual Merchandising

Breakout Session
Many retailers are currently leveraging RFID either to increase inventory accuracy at the store level or to track replenishments from the back room. Retailers can effectively use the technology to avoid out-of-stocks and expand customers' ability to find and buy exactly what they want. Learn how retailers can exploit RFID technology to support visual merchandising and optimize windows, as well as store-area displays and corners. Gain an understanding of RFID-enabled metrics that can be used to improve store turnover per square meter ratio.


  • Antonio Rizzi, Ph.D.
    Full Professor—Industrial Logistics and Supply Chain Management
    University of Parma