| Mark Roberti is the founder and editor of RFID Journal LLC. He has reported on business for major publications worldwide since 1985. Roberti's work has appeared in Business 2.0, Fortune, The Industry Standard, International Herald Tribune, The New York Times and numerous other publications. In August 2001, Roberti was working on a cover story for The Industry Standard about radio frequency identification, which he believed would be the next major advancement in computing. The following year, he launched RFID Journal on the Web as an independent source of news and information for business and IT executives looking to tap RFID's enormous potential. He is widely regarded as a thought leader in the RFID industry.