6-8 November 2007 . Mövenpick Hotel Amsterdam . Amsterdam, The Netherlands

Preconference Seminars:

RFID Journal University

The RFID Journal University Preconference Seminar is designed for attendees to gain a basic introduction to the fundamentals of RFID, including an understanding of RFID hardware, a live demonstration, the latest developments and practical issues.

RFID Journal LIVE! Europe 2007 features two preconference seminars providing in-depth information on specific aspects RFID technologies. Attendees can choose to participate in one of these prior to the opening of the main conference program. Preconference seminars are available through either the Full Conference Pass or Preconference + Exhibit-Only Pass.

View All Speakers
Featured Speakers



November 6, 2007


Working Lunch: RFID Basics
This session is designed for all preconference seminar attendees who want to gain the foundational knowledge of RFID needed to engage vendors and begin to develop a business case. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC generation 2 standard, will be presented.

Mark Roberti, Founder and Editor, RFID Journal




The Physics Behind RFID
Obtain a fundamental understanding of RFID hardware. In this session, we will cover the different frequency bands used: LF (125 KHz), HF (13.56 MHz) and UHF (860 to 960 MHz and 2.45 GHz). The instructor will explore the nature of RF fields and radio propagation, including the complex areas of null spots, reflections, polarization and other issues. By explaining many buzz words common within the RFID community, we will give delegates the terminology they need to understand the technology, and to work with systems integrators and other RFID vendors.

Pankaj Sood, Founder and Manager, McMaster RFID Applications Lab


Live Demo: RFID in the Real World
Theory is nice, but wait until you experience RFID in action and see its potential. Our live demonstration of a UHF RFID interrogator with a variety of products will highlight many of the real world issues that arise when deploying RFID. We will show how antenna polarization and the presence of metal and liquids affect the ability to read a tag on products, explaining various approaches to alleviating problems reading tags on these products.

Pankaj Sood, Founder and Manager, McMaster RFID Applications Lab


Legislation and Standardization
Legislation regarding the use of RFID varies around the world and is subject to almost constant review. Standards will ensure compliance with legislation and also guarantee interoperability between RFID systems from different manufacturers. This session will provide an update on the latest developments by the legislative and standardization bodies around the world.

Pankaj Sood, Founder and Manager, McMaster RFID Applications Lab


Refreshments in Foyer


Real-World Considerations
We will discuss some of the important practical issues that must be considered when embarking on an RFID deployment. These range from the all-important cost of tags and interrogators to practical approaches to ensuring high operational reliability. Some example application areas will be presented in order to highlight how to apply these insights in the real world.

Pankaj Sood, Founder and Manager, McMaster RFID Applications Lab


Building an RFID Business Case
Developing an RFID strategy and business case is the first step in understanding how this technology can develop high-performance results. Your instructor will present various scenarios for RFID strategy and business-case development, while providing an in-depth look at the components and output, including: data gathering and analysis, developing a hypothesis, examining current technical architecture, executing cost-benefit calculations, evaluating the opportunities and finding the value, and constructing an implementation plan.

Mark Roberti, Founder and Editor, RFID Journal


Building on RFID with the EPC Network
RFID is only one part of a solution. It provides the means by which the presence of objects can be automatically detected and information about those objects relayed. Equally important are the nature of the information to be relayed, how that information is conveyed within an organization and beyond, and how additional information is associated. This session will give a very brief introduction to the EPCglobal Network standards that complement RFID to allow a complete solution to be built.

Pankaj Sood, Founder and Manager, McMaster RFID Applications Lab


RFID Journal University Preconference Seminar Concludes

November 7, 2007

15:35—Sponsored Sessions

UHF Gen 2 for Item-Level Tagging of Apparel
RFID can offer unique advantages to the retail apparel industry. Learn how UHF Gen 2 solutions will provide benefits that directly address the most critical RFID deployment issues in the apparel industry. Topics include smart-shelves, brand protection, loss prevention, and supply chain efficiency.

Dimitri Desmons, VP, RFID Marketing, Impinj, Inc.

. Understanding the benefits of RFID in the apparel industry
. Tips on how to find the right solution fit for your item-level apparel tagging

The Common Thread for Successful Deployments in Retail, Manufacturing, Food processing, and Consumer Electronics
This session will examine key success factors for deploying open- and closed-loop RFID applications, including supply-chain management, asset tracking, product pedigree, WIP and security. It will demonstrate that RFID applications can only be effective when the data driving them is accurate and reliable. Experts and end users have observed an "RFID network effect" that leads to compounded value with RFID deployment. This suggests the broader you scale a deployment with tagged items, read points, facilities and applications, the more you generate benefits for the enterprise. With this scaling comes a need for enterprise-wide manageability, which can be addressed by leveraging a standards-based RFID network infrastructure-an approach used by such companies as Metro Group, Sony Europe, Lemmi Fashion, Dow Corning, HP and Dole Foods.

Ashley Stephenson, Chairman, REVA Systems

. Overview of industry implementations
. Outline of RFID Network Infrastructure properties
. Discussion of trends in RFID deployment

Optimization Possibilities for RFID Systems
Checkpoint Systems, a leading RFID solutions provider, will discuss key success factors of RFID in practice, with a focus on retail and apparel applications. Checkpoint will explain how combining RFID and EAS technologies can increase ROI in the retail industry. Find out how Checkpoint implemented RFID systems at some of Europe's largest retailers, and learn about the lessons it derived fromsuccessful pilot programs and roll-outs.

Torsten Strauch, European Sales Director of RFID, Checkpoint Systems

November 8, 2007

Delivering Business Information Insights Through RFID Implementations
IBMis helping companies around the globe realize business benefits fromnew information insights, leading to business transformation enabled by RFID technology. The emergence of widespread RFID information is a positive disruptive force, allowing clients to derive greater insights into their business operations-insights concerning the identification, location and status of assets, products and resources, as well as facilities and environmental conditions. In this session, learn how IBM is working with industry innovators in the automotive, retail/CPG and pharmaceutical industries to enhance their operations, improve return on investment and increase customer satisfaction.

Martin Wildberger, VP, Global and Sensor Actuator Solutions, IBM

The Path to Scalable Performance in RFID Networks: From ETSI Regulations to EB Identification Network
The number of successful RFID projects is increasing rapidly, but a lot of hard work is often needed before achieving results. Several challenges must be faced, such as understanding local regulations or working in a radio propagation environment with external or intra-systeminterference. Solving these challenges withmanual parameter tuning, antenna re-tilting or trial-and-error consulting is time-consuming and expensive, and seldomleads to better-than-average results. In this session, learn how the EB Identification Network addresses network- and devicelayer technical problems, enabling customers to focus onmore interesting-and more important-application- and business-layer problems.

Roland Kueng, Director of Wireless Technologies/IPR, Elektrobit Corporation (EB)

See Complete Agenda »

RFID Journal LIVE! Europe 2007 is produced by RFID Journal, the World's RFID Authority.



Signature sponsor

Platinum Sponsors

Registration Sponsor

Technical Training Partner

Association Sponsors

Research Partners

Media Partners


Who Should Attend Why Attend 2007 LIVE! Europe Attendees 2006 LIVE! Europe Attendees
Registration Options Team Discounts
View Exhibitor List Sponsor/Exhibitor Opportunities Floor Plan Vendor Announcements Exhibit Hours
Contact Information About RFID Journal