6-8 November 2007 . Mövenpick Hotel Amsterdam . Amsterdam, The Netherlands

Co-Located Events:

EECC Training

GS1 Germany, Deutsche Post World Net, Karstadt Warenhaus GmbH and METRO Group jointly founded the European EPC Competence Center (EECC) with the objective to make the experience they have already gathered with RFID available to other companies. In September 2005, EPCglobal certified the test center as an "EPCglobal Performance Test Center". Experts from the Competence Center will provide educational training to those who want to understand how EPC technology can be used to achieve business benefits today.

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Dr. Andreas




November 6, 2007


Working Lunch: RFID Basics
This session is designed for all preconference seminar attendees who want to gain the foundational knowledge of RFID needed to engage vendors and begin to develop a business case. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC generation 2 standard, will be presented.

Mark Roberti, Founder and Editor, RFID Journal




Technical Challenges of RFID
This session provides an overview of the challenges of deploying RFID technology that users will have to be aware of. A representative of METRO will give a brief overview about the learnings from the retailer's rollout and will present some results of RFID pilots.

Phillip Blome, Head, RFID Pilots and Trials, Metro AG


Standards and Tagging Requirements
Specific topics covered in this session include the most important standards for RFID implementations in Europe as well as the process requirements for tagging objects and the physical challenges you have to be aware of in the tagging process.

Dr. Andreas Fuessler, Senior Project Manager, GS1 Germany


Refreshments in Foyer


Experiences in Tag Performance
This session outlines the key issues related to tag selection and tag placement to ensure the best performance of applied tags. In addition, a lot of real-life examples regarding applied tag performance are demonstrated, including tags on objects containing liquids or metal and clever solutions to avoid physical barriers.

Thomas Holstiege, , European EPC Competence Center EECC


Data Exchange and Communication with EPC
Leveraging RFID data is the key to achieving benefits from RFID technology. This session will be conducted in two steps. The first will show the format of the data that suppliers will receive from retailers, while the second will reveal how suppliers can analyze the data to measure their own performance. It will also provide a brief introduction to the EPCglobal software framework and how the framework can be used to share EPC data securely over the internet.

Tina Winde, , Metro AG


EECC Training Preconference Seminar Concludes

November 7, 2007

15:35—Sponsored Sessions

UHF Gen 2 for Item-Level Tagging of Apparel
RFID can offer unique advantages to the retail apparel industry. Learn how UHF Gen 2 solutions will provide benefits that directly address the most critical RFID deployment issues in the apparel industry. Topics include smart-shelves, brand protection, loss prevention, and supply chain efficiency.

Dimitri Desmons, VP, RFID Marketing, Impinj, Inc.

. Understanding the benefits of RFID in the apparel industry
. Tips on how to find the right solution fit for your item-level apparel tagging

The Common Thread for Successful Deployments in Retail, Manufacturing, Food processing, and Consumer Electronics
This session will examine key success factors for deploying open- and closed-loop RFID applications, including supply-chain management, asset tracking, product pedigree, WIP and security. It will demonstrate that RFID applications can only be effective when the data driving them is accurate and reliable. Experts and end users have observed an "RFID network effect" that leads to compounded value with RFID deployment. This suggests the broader you scale a deployment with tagged items, read points, facilities and applications, the more you generate benefits for the enterprise. With this scaling comes a need for enterprise-wide manageability, which can be addressed by leveraging a standards-based RFID network infrastructure-an approach used by such companies as Metro Group, Sony Europe, Lemmi Fashion, Dow Corning, HP and Dole Foods.

Ashley Stephenson, Chairman, REVA Systems

. Overview of industry implementations
. Outline of RFID Network Infrastructure properties
. Discussion of trends in RFID deployment

Optimization Possibilities for RFID Systems
Checkpoint Systems, a leading RFID solutions provider, will discuss key success factors of RFID in practice, with a focus on retail and apparel applications. Checkpoint will explain how combining RFID and EAS technologies can increase ROI in the retail industry. Find out how Checkpoint implemented RFID systems at some of Europe's largest retailers, and learn about the lessons it derived fromsuccessful pilot programs and roll-outs.

Torsten Strauch, European Sales Director of RFID, Checkpoint Systems

November 8, 2007

Delivering Business Information Insights Through RFID Implementations
IBMis helping companies around the globe realize business benefits fromnew information insights, leading to business transformation enabled by RFID technology. The emergence of widespread RFID information is a positive disruptive force, allowing clients to derive greater insights into their business operations-insights concerning the identification, location and status of assets, products and resources, as well as facilities and environmental conditions. In this session, learn how IBM is working with industry innovators in the automotive, retail/CPG and pharmaceutical industries to enhance their operations, improve return on investment and increase customer satisfaction.

Martin Wildberger, VP, Global and Sensor Actuator Solutions, IBM

The Path to Scalable Performance in RFID Networks: From ETSI Regulations to EB Identification Network
The number of successful RFID projects is increasing rapidly, but a lot of hard work is often needed before achieving results. Several challenges must be faced, such as understanding local regulations or working in a radio propagation environment with external or intra-systeminterference. Solving these challenges withmanual parameter tuning, antenna re-tilting or trial-and-error consulting is time-consuming and expensive, and seldomleads to better-than-average results. In this session, learn how the EB Identification Network addresses network- and devicelayer technical problems, enabling customers to focus onmore interesting-and more important-application- and business-layer problems.

Roland Kueng, Director of Wireless Technologies/IPR, Elektrobit Corporation (EB)

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RFID Journal LIVE! Europe 2007 is produced by RFID Journal, the World's RFID Authority.



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