6-8 November 2007 . Mövenpick Hotel Amsterdam . Amsterdam, The Netherlands

Preconference Seminars:

RFID in the Cold Chain

The Cold Chain Seminar is designed to educate end users and implementers about the benefits of using RFID in the cold chain and the technology needed to achieve those benefits.

RFID Journal LIVE! Europe 2007 features two preconference seminars providing in-depth information on specific aspects of EPC and RFID technologies. Attendees can choose to participate in one of these prior to the opening of the main conference program. Preconference seminars are available through either the Full Conference Pass or Preconference + Exhibit-Only Pass.

View All Speakers
Featured Speakers





November 6, 2007


Working Lunch: RFID Basics
This session is designed for all preconference seminar attendees who want to gain the foundational knowledge of RFID needed to engage vendors and begin to develop a business case. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC generation 2 standard, will be presented.

Mark Roberti, Founder and Editor, RFID Journal




RFID's Role in the Cold Chain
This session explains what RFID technology is available for use in the cold chain today, how it can be leveraged and what the basic cold chain applications are in various industries, including produce and pharmaceuticals. You will see samples of the RFID data that can be collected, where it can be collected and how it can be used, and you will learn why RFID temperature sensors offer some benefits over existing temperature loggers.

Bill Hardgrave, Director, RFID Research Center, University of Arkansas


Temperature Sensitive Products Available for Cold Chain Monitoring
The problem of how organizations should assess their 'cold chain' performance has been challenging for many years. Consequently the right choice of the equipment, the processes and the information management used to protect chilled and frozen foods is an important step in the cold chain design. Based on this premises, the proposed approach strives to give an overview on the main makers of temperature-sensitive products and on managerial approaches to ensure proper conditions during shipping and storage.

Roberto Montanari, Professor of Industrial Plants, University of Parma


Refreshments in Foyer


RFID Temperature Sensors Improves Food Quality
Semi-passive RFID data loggers offer new ways to measure the temperature of packed trucks or containers at many points at a reasonable cost. Tests reveal that the temperature at different points within typical transport containers can vary significantly. These variations could affect the quality of foods and perishable products. Learn how improved temperature tracking with semi-passive RFID tags can improve the quality of food and reduce losses from spoilage.

Reiner Jedermann, Research Associate, University of Bremen


Quantifying RFID's Cold Chain Benefits
Researchers from two academic institutions have been studying the potential benefits of RFID temperature sensors. The researchers will discuss the findings of various research projects and discuss the challenges in properly implementing a temperature monitoring system. Learn how and where RFID can deliver real benefits in the cold chain today.


RFID in the Cold Chain Preconference Seminar Concludes

November 7, 2007

15:35—Sponsored Sessions

UHF Gen 2 for Item-Level Tagging of Apparel
RFID can offer unique advantages to the retail apparel industry. Learn how UHF Gen 2 solutions will provide benefits that directly address the most critical RFID deployment issues in the apparel industry. Topics include smart-shelves, brand protection, loss prevention, and supply chain efficiency.

Dimitri Desmons, VP, RFID Marketing, Impinj, Inc.

. Understanding the benefits of RFID in the apparel industry
. Tips on how to find the right solution fit for your item-level apparel tagging

The Common Thread for Successful Deployments in Retail, Manufacturing, Food processing, and Consumer Electronics
This session will examine key success factors for deploying open- and closed-loop RFID applications, including supply-chain management, asset tracking, product pedigree, WIP and security. It will demonstrate that RFID applications can only be effective when the data driving them is accurate and reliable. Experts and end users have observed an "RFID network effect" that leads to compounded value with RFID deployment. This suggests the broader you scale a deployment with tagged items, read points, facilities and applications, the more you generate benefits for the enterprise. With this scaling comes a need for enterprise-wide manageability, which can be addressed by leveraging a standards-based RFID network infrastructure-an approach used by such companies as Metro Group, Sony Europe, Lemmi Fashion, Dow Corning, HP and Dole Foods.

Ashley Stephenson, Chairman, REVA Systems

. Overview of industry implementations
. Outline of RFID Network Infrastructure properties
. Discussion of trends in RFID deployment

Optimization Possibilities for RFID Systems
Checkpoint Systems, a leading RFID solutions provider, will discuss key success factors of RFID in practice, with a focus on retail and apparel applications. Checkpoint will explain how combining RFID and EAS technologies can increase ROI in the retail industry. Find out how Checkpoint implemented RFID systems at some of Europe's largest retailers, and learn about the lessons it derived fromsuccessful pilot programs and roll-outs.

Torsten Strauch, European Sales Director of RFID, Checkpoint Systems

November 8, 2007

Delivering Business Information Insights Through RFID Implementations
IBMis helping companies around the globe realize business benefits fromnew information insights, leading to business transformation enabled by RFID technology. The emergence of widespread RFID information is a positive disruptive force, allowing clients to derive greater insights into their business operations-insights concerning the identification, location and status of assets, products and resources, as well as facilities and environmental conditions. In this session, learn how IBM is working with industry innovators in the automotive, retail/CPG and pharmaceutical industries to enhance their operations, improve return on investment and increase customer satisfaction.

Martin Wildberger, VP, Global and Sensor Actuator Solutions, IBM

The Path to Scalable Performance in RFID Networks: From ETSI Regulations to EB Identification Network
The number of successful RFID projects is increasing rapidly, but a lot of hard work is often needed before achieving results. Several challenges must be faced, such as understanding local regulations or working in a radio propagation environment with external or intra-systeminterference. Solving these challenges withmanual parameter tuning, antenna re-tilting or trial-and-error consulting is time-consuming and expensive, and seldomleads to better-than-average results. In this session, learn how the EB Identification Network addresses network- and devicelayer technical problems, enabling customers to focus onmore interesting-and more important-application- and business-layer problems.

Roland Kueng, Director of Wireless Technologies/IPR, Elektrobit Corporation (EB)

See Complete Agenda »

RFID Journal LIVE! Europe 2007 is produced by RFID Journal, the World's RFID Authority.



Signature sponsor

Platinum Sponsors

Registration Sponsor

Technical Training Partner

Association Sponsors

Research Partners

Media Partners


Who Should Attend Why Attend 2007 LIVE! Europe Attendees 2006 LIVE! Europe Attendees
Registration Options Team Discounts
View Exhibitor List Sponsor/Exhibitor Opportunities Floor Plan Vendor Announcements Exhibit Hours
Contact Information About RFID Journal