RFID Journal LIVE! Middle East 2010 has concluded

RFID Journal LIVE! Middle East 2010 has concluded.

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The RFID Event For Companies in the Middle East

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RFID Journal LIVE! Middle East

RFID Journal's second annual event in the Middle East ( آر إف آي دي جورنال لايف! الشرق الأوسط ) will be held on Oct. 5, 2010, at the Fairmont Bab Al Bahr Hotel, in Abu Dhabi, United Arab Emirates. This premier RFID event will feature leading end users from across the Middle East sharing real-world case studies that explain how they are using radio frequency identification technologies to improve their business. Attendees will learn how RFID can be used in their operations, and also meet the vendors that can help them deploy a successful solution.

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Featured Speakers

Al-Anezi, MQM, Bs.ASQ



Carlo K.


Conference Agenda

October 5, 2010

7:30 AM

Continental Breakfast

8:45 AM

Welcome and Introduction

Mark Roberti, Founder and Editor, RFID Journal

9:00 AM

Airbus Reveals the Benefits of an Enterprise Approach to RFID

Airbus, the 2008 RFID Journal Award winner for best implementation, has been pioneering best practices in the adoption of RFID by deploying the technology as "business radar" across all aspects of its business, including supply chain logistics, transportation, manufacturing and aircraft in-flight operations. This approach, which leverages a passive and active RFID reader infrastructure for multiple applications operating on a common software platform, has yielded significant benefits. The head of the company's RFID program will explain some ways in which Airbus leverages its RFID "business radar," as well as some of the benefits the technology helps to deliver.

Carlo K. Nizam, Head of Value Chain Visibility and RFID, Airbus

9:45 AM

An A-Z Roadmap for Launching an RFID Project

RFID technologies can benefit your company in many different ways, but knowing how and where to begin can be confusing. In this session, learn how to identify potential applications within your business, and how to build a business case that justifies the investment with a strong return. The presenters will help you understand the technology landscape by explaining who the leading hardware and software providers are, as well as help you build a project team and select a solution that will deliver value. In addition, real-world deployments will be used to illustrate how RFID is helping companies in the Middle East improve the way they do business.

Reza Shibli, Director of Product Marketing, TagStone

10:30 AM


11:00 AM

Successful RFID Case Studies from the Middle East

Motorola and its partner, TrackIT Solutions, have been involved in a wide variety of deployments across the region. In this session, find out how RFID is being successfully used in the financial sector, government agencies and the energy sector, as well as heavy engineering and manufacturing. Hear lessons learned and best practices from the leading RFID experts in the region.

Andy McBain, Senior EMEA Product Manager, Motorola
Soma Sekhar , CEO, TrackIT Solutions FZ LLC

11:30 AM

Integrated Physical Resource Tracking for Enterprises

Identifying objects with RFID is the easy part. Using collected information about the locations of specific objects to drive business value is the key to any successful RFID deployment. In this session, learn how to build a successful software architecture that enables RFID data to be used by existing back-end systems or new RFID applications to lower costs, streamline business processes, improve customer service or otherwise add value.

Husain Ragib, CAO, TrackIT Solutions FZ LLC

12:30 PM

Lunch in the Exhibit hall

2:00 PM

Tracking Quality with RFID at Saudi Post Corp.

Saudi Post Corp. (SPC) is currently undergoing one of the largest and most pioneering business transformation programs ever seen in the Middle East. A recognized leader in applying RFID technology in the region, SPC will discuss its semi-active RFID project, and reveal how it is being used to track and trace valuable mail.

Ahmed Al-Anezi, MQM, Bs.ASQ, Director of Quality Management, Saudi Post Corp.
• Why quality management is the most important element in an RFID initiative
• How to build an automated measurement system that is easy to use, and that provides reliability

2:45 PM

Achieving Real Business Value From RFID

Game-changing technologies enable early adopters to gain a competitive advantage and drive shareholder value. Leading companies in many industries are gaining that advantage today with RFID. This session will focus on how firms are working with their key partners on large-scale strategic RFID implementations. Hear industry best practices that achieve real business value through the use of RFID, and learn why now is the best time to act.

Mark Roberti, Founder and Editor, RFID Journal
Georges Khalil, Managing Director , Active Identity
William Mapp, President, BA Systems, LLC

3:30 PM


4:00 PM

Tracking Vehicles and Reducing Costs With RFID

Emirates Motor Co., a member of the Alfahim Group, the world's largest Mercedes Benz facility, sought a solution to decrease the amount of time it took to locate vehicles within its 93,000-square-meter service center. Locating vehicles at the facility took between 30 to 45 minutes per car before an RFID-enabled solution was implemented. In this session, hear how the firm is using RFID to track vehicles from the time a customer arrives at the active service reception, as well as while that car is being repaired in the service center, and to speed up delivery once work is completed. The locating of vehicles has been reduced to 5 to 10 minutes per car, thereby increasing technicians' productivity, efficiency and utilization. Hear how the company's non-productive staff cost has decreased by 25 percent, with an overall increase in customer satisfaction scores to 95 percent.

Alexious Mulemba, Group Information Technology Manager, Alfahim Group

4:45 PM

The State of RFID Adoption Globally

As the editor of RFID Journal, Mark Roberti has had a unique view of the RFID industry's development around the globe. In this presentation, Roberti will bring attendees up to date on the state of adoption worldwide, share insights into which industries are adopting RFID most quickly and explain which factors are currently driving adoption.

Mark Roberti, Founder and Editor, RFID Journal

5:30 PM

Conference Adjourns

See Complete Agenda »

RFID Journal LIVE! Middle East 2010 is produced by RFID Journal, the World's RFID Authority.


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Cornerstone Sponsor


Platinum Sponsors


TrackIT Solutions FZ LLC

Silver Sponsors

Active Identity

BA Systems, LLC

Association Sponsor

Middle East RFID Association

Research Partner

ABI Research

Media Partners



RFID in Region

RFID Switchboard

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