Hotel Information and Reservations


RFID Journal LIVE! Middle East 2010 will be held at the Fairmont Bab Al Bahr which boasts a prime location at the mainland gateway to the cosmopolitan city of Abu Dhabi, the capital of the United Arab Emirates. With its striking, contemporary design, this beachfront business hotel offers the highest level of comfort and elegance throughout its 369 guest rooms and suites. Add to this a variety of world-class restaurants, state-of-the-art conference facilities, a warm tradition of genuine Arabic hospitality and the result is certain to exceed every guest’s highest expectations.

Web site:

Book Your Reservation Early!


Fairmont Bab Al Bahr
Between The Bridges
P.O. Box 114304
Abu Dhabi, United Arab Emirates

RFID Journal has negotiated special discounted rates for RFID Journal LIVE! Middle East attendees at the Fairmont Bab Al Bahr. These discounted rooms are available on a limited first-come, first-served basis, so book your hotel room today.

Fairmont Room: AED 1,099.00*
Fairmont View Rooms: AED 1,199.00*
*Plus 10% service charge and 6% tourism fee per night

To Book Your Room
Please click HERE to download the hotel registration form. Please fax or e-mail your completed hotel registration form along with the attached credit card authorization form, attention Reservations Department to:


Fax: +971 4 311-8155


The Fairmont Bab Al Bahr, Abu Dhabi, is located between Al Maqta and Mussafa bridges, 25 kilometers (15.5 miles) or a 15 minute drive from Abu Dhabi International Airport, and 180 kilometers (112 miles) from Dubai International Airport.

Taxis are readily available. Please contact the Concierge, should you wish to arrange private transportation.

GPS coordinates


Valet parking is available and complimentary for guests of Fairmont Bab Al Bahr, Abu Dhabi.


From Abu Dhabi International Airport:
Follow signs to Abu Dhabi for 20km
Follow signs to Abu Dhabi/ Mussafah Bridge
After the 2nd ADNOC gas station, move to right hand lane
Follow the signs to Mangrove Village
Turn right on 3rd Street
Turn left at the roundabout and go over the blue bridge
Turn left at the next roundabout and continue driving straight - the creek should be on your left.
Drive straight through the next 3 roundabouts
At the 4th roundabout, do a u-turn and the hotel driveway will be on your right

From Dubai:
Travel on Sheikh Zayed Road and follow the signs to Abu Dhabi for 150 km
Follow signs to Abu Dhabi/Maqtaa Bridge
Before crossing Maqtaa Bridge, move to the right hand lane and follow the “Tourism Information” sign on your right, make a left turn and follow the road past the fort on your left drive underneath Maqtaa Bridge
Continue following the road round until you come to the first roundabout and turn right
At the roundabout, turn right and the hotel driveway will be on your right

From City Centre:
Travel along 2nd Street (Rashid Bin Saayed Al Maktoum Street), known locally as Airport Road, although not sign posted as such
Follow the signs for Maqtaa Bridge and keep in the right hand lane
Immediately after crossing the bridge, follow the Royal Jet Sign on your right and drive straight through the first roundabout, and the hotel driveway on your right

See Complete Agenda »

RFID Journal LIVE! Middle East 2010 is produced by RFID Journal, the World's RFID Authority.


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