June 15-17, 2009 • InterContinental Hotel Festival City • Dubai, United Arab Emirates

Conference Agenda

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June 15, 2009    June 16, 2009    June 17, 2009   

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Oil and GasSupply Chain

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RFID Journal University

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June 15, 2009

7:00 amCompTIA RFID+ Certification Training

This fast-track CompTIA RFID+ certification preparation course will provide one day of intensive, instructor-led training using state-of-the-art RFID equipment, and will include the RFID+ Certification Exam. Attendees will receive a CD-ROM containing RFID+ practice tests. Those unable to take the exam during the conference and exhibition will receive a voucher allowing them to do so at a later date.

12:00 pmPreconference Seminar Opens/Working Lunch

Working Lunch: RFID Basics
New to RFID? Here's your opportunity to gain a basic introduction to the fundamentals of RFID. The differences between the various classes of tags will be explained, including active and passive systems. The need for additional IT systems to build upon RFID in real-world applications will be highlighted. The session also includes a very brief overview of the EPCglobal Network, the future of ISO standards, ETSI reader regulations and the latest standardization efforts worldwide. Finally, the relationship between different standards in the area of RFID and EPC, including the latest EPC generation 2 standard, will be presented.

Mark Roberti, Founder and Editor, RFID Journal
1:00 pmPreconference seminar continues in breakout rooms

      RFID Journal University

5:00 pmPreconference Seminar Concludes
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June 16, 2009

7:30 amWelcome Coffee & Tea Service
8:00 amWelcome and Introduction
Mark Roberti, Founder and Editor, RFID Journal
8:05 amGeneral Session:
The Importance of RFID and Technological Transformation

Dr. Sabri Al-Azazi, a leading technology evangelist, has been at the forefront of promoting the use of technology to improve business processes, enhance competitiveness and drive profitability at the seven companies comprising Dubai Holdings, one of the most respected firms in the Middle East. In this session, Dr. Sabri will explain why he believes RFID is critical to the ongoing transformation of businesses throughout the region, as well as the entire world. He will inaugurate the event, and discuss the effects and role RFID will play in society and in people's daily lives

Dr. Sabri Al-Azazi, CIO, Dubai Holding
8:30 amKeynote Session:
RFID and the Middle East: Insiders' Views of Major RFID Projects

RFID is having a profound impact worldwide—particularly in the Middle East. In this presentation, hear how leading executives are implementing major RFID implementation projects throughout the region. Insights from the retail, oil and gas, aerospace, health-care, chemical and logistics sectors will be presented, as well as details regarding current successes in the Middle East.

Rami Darwish, VP, Sales and Business Development, TagStone
9:15 amKeynote Session:
Airbus Enhances Business Process with RFID

Airbus is implementating Radio Frequency Identification (RFID) technology based on the conclusive results of its industrial pilot programme. The company’s RFID leader will explain how the use of RFID is part of an integrated company wide approach to help streamline business processes and reduce the cost of operations for all partners in the value chain. He will also describe the first pilot results, current deployment plans and how Airbus is considering using RFID across two main categories: non flyable and flyable. (Non Flyable refers to ground based processes including supply chain, transportation, logistics, manufacturing and assembly related applications; Flyable refers to to all in-service processes and includes operational, maintenance and payload tracking applications.)

Carlo K. Nizam, Head of Value Chain Visibility and RFID, Airbus
10:00 amRefreshment Break in Exhibit Area
11:00 amGeneral Session:
Biztalk RFID in the Real World: Helping Customers Drive Business Value With RFID

Learn how Microsoft's all-up strategy for RFID, and the newly released Biztalk RFID Mobile, are fundamentally changing the nature of real-world RFID implementations and enabling the widespread adoption of radio frequency identification. Microsoft will discuss the rich capabilities offered for delivering scalable, integrated and cost-effective RFID solutions, both at the edge and in the cloud. In addition, hear the success story of one of Microsoft's partners, Cathexis, in delivering enterprise RFID mobile offerings for an MRO (Maintenance Repair Overhaul) solution.

Ahmed Farrag, Regional SOA and Process Platform Technology Solutions Specialist, Microsoft Corp.
Nathan Tolman, Director, Middle East, IDBlue
11:45 amGeneral Session:
RFID Delivers for Qatar Post and Regional Partners

Qatar Post recently concluded a successful triangle pilot project involving a unique matrix trial deployment of both passive and semi-active RFID systems, on behalf of 22 Arab postal administrations. The project's objective was to evaluate RFID technologies as a means for measuring postal quality across the countries of Qatar, Saudi Arabia and the United Arab Emirates. The project employed a hidden mail flow of almost 4000 item tests, circulated among these matrix countries over a period of three months. This unique live trial could pave the way for the use of cost-effective RFID technologies to track mail worldwide. The Arab RFID Pilot Project was recently adopted by the Quality Steering Committee of the Universal Postal Union (UPU) for the Global Monitoring System (GMS).

Catina G. Aghayan, Senior Consultant, Middle East RFID Association
• How high-performance antennas and other antennas in mail-processing centers across these three countries successfully tracked anonymous test envelopes containing RFID tags
• Potential cost savings and improved customer service using passive and semi-active platforms
12:30 pmLunch in the Exhibit Area
2:00 pm—Breakout Session
Supply Chain:
Driving ROI in the Supply Chain

Radio frequency identification is revolutionizing the way organizations throughout the Middle East track the locations and movements of goods and assets, in addition to securing access control to their premises. In this session, learn about the future of RFID in an institutional setting, with a focus on the health-care industry. The King Fahd University of Petroleum & Minerals is the first university in the region to establish an RFID lab, and the speaker will discuss how RFID technology is being employed not only to cut health-care costs, but also to automate and streamline patient identification processes inside and outside of hospitals.

Dr. Wasim Raad, Head of Smartcard and RFID Lab, King Fahd University of Petroleum & Minerals
• How hardware and software work together to track assets and monitor patients
• The concept of the smart hospital, and how it will impact the future
Oil and Gas:
Oil Field Product Manufacturer Deploys RFID Track-and-Trace System

MSI Oil Field Products, a provider of thread protection products for the energy industry and Tejas Tubular Products, a provider of drill pipes and other products to the oil industry make products certified by the American Petroleum Institute, which requires that each part's history be documented so it can be traced back to a specific batch of steel. Hear how these two organizations use RFID to track production, validate quality and boost efficiencies in their manufacturing operations.

Konrad Konarski, Co-founder, Oil & Gas RFID Solution Group Consortium
• Understanding the benefits of using RFID with steel production
• Best practices for achieving high read rates within the validation process
2:50 pm—Breakout Session
Oil and Gas:
Tracking Savings: Active RFID in Oil and Gas

Texas A&M's Disaster City is the site of a successful proof-of-concept project for personnel and mission-critical asset tracking, utilizing an RFID system. The system was designed for use with a variety of purposes, including underground mine safety and communications, subterranean building safety and communications, indoor/outdoor personnel and moveable asset tracking, and security concerns. In this session, hear the project's results, including how a reprogrammable tag can be employed for continuous updating and tracking of equipment to monitor ongoing operation and maintenance.

Dr. Ben Zoghi, Professor & Director, RFID/Sensor Laboratory, Texas A&M University
• The advantages of employing RFID to track cable reels and other materials subject to significant movement within a yard area
• How to save time by using RFID technology on a jobsite to locate and identify the correct part or tool required at any point in construction, thereby eliminating any errors in the identification process
Supply Chain:
Emirates Airlines POC Tracks Cargo Assets with RFID

Emirates SkyCargo, the award-winning air-freight division of Emirates Airlines, has been successfully testing radio frequency identification to track cargo assets since 2005, and has plans for additional uses in the future. In its current form, RFID will assist the airline in reducing costs and improving customer service. In this session, hear about the new ways in which the technology will be applied in the future, and why Emirates wants to expand RFID to other areas of its operations as well.

Vasihuddin Khan, Cargo Systems Analyst, Emirates SkyCargo Systems Development
3:40 pm—Breakout Session
Supply Chain:
Choosing the Right RFID Tool-Tracking Systems to Save Time and Money

In many industries—automotive, aerospace, oil and gas exploration and production, and even farming—a fully automated RFID tool-tracking systems can eliminate human errors, freeing up workers to perform their primary jobs without worrying about the tools needed to perform the job. In this session, The RFID Research Center at the University of Arkansas will explain how to choose which technology will work best in your operating environment.

Justin Patton, RFID Research Center Managing Director, University of Arkansas
• How to choose the right RFID technology to track tools in your environment
• The benefits of using RFID to track tools
Oil and Gas:
RFID Strategies and Best Practices for End Users in the Oil & Gas Industry

Despite its potential for driving business value, RFID creates significant demands on an organization. In this session, learn how to minimize risks while increasing the likelihood of a well-executed project. From early-stage analysis through implementation, there are tools and methods every corporate IT or project manager can use to ensure success.

• Best-practice methods for all types of RFID projects
• Practical lessons from real case studies managed by the speaker
4:20 pmConference Program Ends for the Day
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June 17, 2009

8:00 amWelcome Coffee & Tea Service
8:30 amWelcome and Introduction
Mark Roberti, Founder and Editor, RFID Journal
8:45 amGeneral Session:
Protecting Ports—How DP World Uses RFID to Eliminate Traffic and Secure Entry

DP World has embraced RFID technologies to enhance its customer service levels at the Jebel Ali terminal, the world's largest manmade harbor with the biggest port in the Middle East, and the world's sixth largest container terminal (based on 2008 throughput estimates). In this session, hear how DP World upgraded its technology with a new automated gate system installed throughout the container terminal. Heavy vehicles no longer need to stop and finalize entry and exit transactions at the busy facility. What's more, the need to obtain gate passes has been eliminated, thereby reducing traffic congestion at port entry points. The system features a special tagging device with a microchip affixed to a truck's chassis. This will be detected by sensors at gates fitted with RFID interrogators, to record entry and exit through gates. In this session, hear how the port has achieved its goal of using automation to ensure goods are cleared and shipped in record time, resulting in speedy and efficient operations.

Rashid Bin Saifan, Manager, Documentation Section, Commercial Department, DP World
• Why gate automation has eliminated manual intervention and paperwork at Terminal Gates 
• How e-token service speeds up the delivery and receipt process for containers
9:30 amGeneral Session:
Tracking Quality with RFID at Saudi Post Corporation

Saudi Post Corp. (SPC) is currently undergoing one of the largest and most pioneering business transformation programs ever seen in the Middle East. A recognized leader in applying RFID technology in the region, SPC will discuss its semi-active RFID project, and reveal how it is being used to track and trace valuable mail.

Ahmed Al-Anezi, MQM, Bs.ASQ, Director of Quality Management, Saudi Post Corp.
Why quality management is the most important element in an RFID initiative
How to build an automated measurement system that is easy to use, and that provides reliability
10:15 amRefreshment Break in Exhibit Area
11:30 amGeneral Session:
RFID Cuts Costs for Future Communications Company

Future Communications Company, the primary distributor of Nokia phones and accessories in Kuwait.  It has recently implemented RFID technology at the item level in its retail showrooms to improve customer service and maximize the efficiency of inventory management. The UHF EPC Gen 2 tags provide security features for anti-theft purposes, and the retailer has introduced intelligent shelves with RFID reader antennas that monitor the stock and provide automatic notification if stock levels fall below specified volumes. In this session, hear how this results in fewer out-of-stock situations and increased sales, because the RFID tagged items are easily located in the store or backroom.

Abdullah Almuzaini, Strategic Business Manager, Future Communications Company
• Using item-level tags to increase opportunities for cross-sales and new promotions in retail operations
• How RFID can cut operational costs for retailers
12:15 pmLunch in the Exhibit Area
1:30 pmGeneral Session:
RFID For Zero Waste

The use of RFID technology in waste recycling system design can leverage item level tagging for improving process efficiency. In this session, learn how RFID can help governments realize their vision of zero waste and manage more efficiently by using automated material-flow.

Venkata Nemani, RFID Business Process Consultant, PMO Process Consultant, EJADA
• How this system design fits a strategic approach to green technology practices
2:15 pmGeneral Session:
Monitoring Trucks in the Middle East

Trucks carrying everything from uniforms to computers to medicine for the U.S. military are being monitored in real time as they travel from Jordan, Dubai and Kuwait into the battle zones of Iraq. The solution uses a device mounted onto a truck and, like an active RFID tag, transmits a unique serial number and GPS data, identifying each vehicle and its location. The GSU transmits its data via global satellite and multi-band cellular networks. In this session, hear how a defense contractor hired by the U.S. Army Material Command is supporting U.S. forces involved in U.S. Department of Defense missions, and is using the technology to provide real-time command and control of trucking assets.

Anthony Moroyan, Chairman, CEO and President, Impeva Labs, Inc.
• How RFID helps the military know when to expect shipments—and what they will entail—which helps keep supplies from running out, and also prevents overstocking
• The benefits of utilizing the solution to help the military avoid losing materials due to logistical errors or theft, including hijacking
3:00 pmConference Program Ends for the Day

See Complete Agenda »

RFID Journal LIVE! Middle East 2009 is produced by RFID Journal, the World's RFID Authority.


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